Highlights From Episode 6 - The SEO Mad Scientist:
- As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles.
- They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references.
- Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the potential for integration to enhance overall online performance.
🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
Custom signals: https://web20ranker.com/custom-link-building/
PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/
Niche Citations: https://web20ranker.com/niche-directory-citations/
SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor
0:00 Introduction
00:48 Signals Test Update
07:33 Testing Signals Locally
14:17 Branding and Ranking Correlation
11:06 Tracking keywords & call sources
17:45 Inner Pages and Rankings Correlation
22:13 What’s in our SEO testing library
26:13 PBN and Map Embed Updates
32:33 Impact of Google Updates
37:40 Citation Impact on Local Rankings
42:27 Ranking Organically v in Maps
44:00 Conclusion
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