If you’ve ever struggled to explain what makes your business truly different—or felt unsure about how to actually stand out in your industry—this episode is for you.
Most service-based business owners think of competitive analysis as a quick website scan or a scroll through Instagram. But the truth? That kind of surface-level research won’t help you define your unique value.
In this episode, you'll learn:
- The 3 biggest traps servicepreneurs fall into when analyzing their competition
- How to identify ALL of your competitors - including ones you might be overlooking
- A proven framework to uncover your true differentiators based on the book by OG positioning expert April Dunford
Want more 1:1 support? Send me a DM on IG or LI or schedule a call with me below to learn more about The Servicepreneur Network and how I can help you get clarity in how you're branding your business!
Want more information on The Servicepreneur Network before you join? Schedule a free call with me and let's chat! I'd love to answer any questions to make sure it's the right fit for you - so click the link below to book time today! https://calendly.com/theservicepreneur/discovery-call
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!
Visit theservicepreneurnetwork.com to join today!
Let's Connect!
- Follow on Instagram here: https://www.instagram.com/theservicepreneur
- Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/
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