From Burnout to Breakthrough — Mark Moore’s Leap into Business

What makes someone walk away from a secure corporate career just before a global pandemic — and end up building a thriving bookkeeping firm almost by accident?

In this episode, I sit down with my very first guest, Mark Moore, to uncover the real story behind his leap from burnout in the hotel industry to building a bookkeeping business that not only survived COVID but grew because of it. From the challenges of raising a premature baby, to the reality of starting a business with almost no safety net, Mark shares the raw truth about resilience, risk-taking, and why belief matters more than the perfect plan.

Most importantly, you’ll hear how he built a business on values, freedom, and the kind of leadership that makes people actually want to stay — and why you don’t need to have it all figured out to take the first step.

Mentioned in this episode:

• Why leaving corporate security can sometimes be the safest choice
• How one government announcement (hello, JobKeeper) turned into a flood of clients overnight
• The “no dickhead policy” that changed how Mark chooses clients and team members
• Why building a business isn’t about data entry — it’s about people, values, and leadership
• The surprising purchase on his vision board that became a turning point (hint: it’s got two wheels)
• One piece of advice for bookkeepers who feel overwhelmed and stuck

Find out more about Mark's business, STE Financial: https://stefinancial.com.au/

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