Most of us didn’t start our businesses thinking about marketing and sales. Our client base often grew organically — through referrals, word of mouth, or just showing up. But here’s the truth: relying solely on referrals can be risky. If they dry up, or the wrong types of clients come through, we’re left building a business by default rather than design.
In this episode, I share why marketing and sales aren’t dirty words, but essential tools for attracting the right clients — the ones who align with your goals and value your expertise. From clarifying your message using frameworks like StoryBrand, to showing up in the right networking rooms, to learning how to position yourself with intent — it’s about becoming strategic rather than leaving growth to chance.
And yes, you’ll also hear the story of how I ended up kissing Bruce Springsteen — and why that experience is the perfect metaphor for the power of clarity, courage, and putting yourself in the right place at the right time.
Mentioned in this episode:
- Why relying on referrals alone can put your business at risk
- How StoryBrand by Donald Miller helps you clarify your marketing message
- The difference between random networking and strategic networking
- A real-life story of bold belief (and a Bruce Springsteen kiss)
- One action step to help you attract the right clients with intent
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Check out my live event coming - The Bookkeepers Breakthrough Masterclass
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Have a question for the podcast? Email support@ebkprograms.com.
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