The Sharpest Tool™

• Paid Ads Evolving: Search algorithms are getting smarter, requiring a shift from exact match keywords to phrase and broad match.
• Goodbye Exact Match?: Traditional keyword strategies may become less effective as search engines prioritize user intent.
• AI and Search: Generative AI is changing how users search, making ad targeting more complex.
• The Rise of Integrated Marketing: Tracking attribution and optimizing campaigns across all ...

This episode dives into the secrets of unlocking success through customer-driven digital marketing strategies. We explore how to:

Set Goals and Identify High-Value Leads:

• It's never too late! Partner with your marketing team to define 2024 goals and explore available options.
• Not all leads are equal. Analyze your lead sources to identify those with the highest potential to achieve your goals.

Align Marketing with Customer Jour...

• The episode highlights the importance of experimentation and tracking results to optimize paid advertising campaigns for businesses.
• Paid advertising is a powerful tool that can help businesses reach new customers and grow, but it's important to use it wisely.
• By understanding CPL and finding the most efficient channels, businesses can maximize their return on investment (ROI) from paid advertising.
• Local service ads are a great o...

• Paid search advertising is a powerful tool that can help businesses of all sizes grow.
• There are two main types of paid search advertising: pay-per-click (PPC) and pay-per-lead (PPL).
• PPC advertising involves paying a fee each time someone clicks on your ad.
• PPL advertising involves paying a fee each time someone completes a desired action, such as filling out a form or making a purchase.
• Paid search advertising can be effective at...

 Here are some key takeaways:

1. Set objectives and KPIs:

• It's crucial to define your goals for social media before tracking any metrics. Do you want to increase brand awareness, generate leads, or drive website traffic?
• Once you have your objectives, establish Key Performance Indicators (KPIs) to measure progress towards them. For example, if your goal is brand awareness, track metrics like reach, impressions, and engagement.

This episode of The Sharpest Tool discusses the importance of video in social media marketing, specifically for small businesses. The hosts, Josh and Bosco, discuss how video can engage with potential customers, promote a brand, and drive traffic to a business's website. They also provide tips on how to create high-quality video content on a budget.

The hosts discuss a study that found that videos are shared 12 times more often than...

In this episode, Josh & Bosco discuss how social media can be used for lead generation. The speaker highlights that people often have small problems that they don't address immediately, but eventually these problems become bigger and more urgent. This is when people are more likely to take action and seek solutions. Social media can be a powerful tool for bringing these problems to the forefront of people's minds and encouraging th...

The podcast, hosted by Josh Smith and his co-host Nicholas Bosco, discusses the importance of social media marketing for home services businesses. They emphasize the need for consistency in social media content to build awareness and engage with customers effectively. 

The hosts also discuss the value of visual content and providing helpful insights to your audience. While influencer marketing is valuable, it should not be the prima...

Combine email marketing and video marketing by adding personalized videos to your sales process. In this episode, we introduce the Bonjoro method of gaining the trust of your customers. You’ll learn how to:

• Convert leads
• Get more calls and estimates
• Showcase your customer service
• Retain and engage previous and current customers

Visit our website to learn more about our home services marketing: http://www.Scorpion.co

Learn about ...

Learn how to gain trust and improve customer loyalty with email marketing.

We talk about:

• Best email marketing strategies
• How to automate your email marketing
• Where content marketing and email marketing meet
• How to grow your home services business
• How to provide value and gain trust
• Setting goals for your marketing campaigns

Visit our website to learn more about our home services marketing: http://www.Scorpion.co

Learn about Ruby h...

15-20 years ago having a social media presence wasn’t a necessity. Today it is.

But what does that look like exactly and how strong of a personality does one need to have in order to pull it off effectively? Listen as Holly Hoenshell-Nelson, Lead Content & Social Manager at Scorpion, Content Marketing Expert & Strategist, discusses her own experience about how to build the best social media presence you can.

Join us as we discuss:

Give something really good, but give it away. 

There are a few things any successful marketer needs to do in order to get people to look your way: teach people, build trust, and make them an offer they can’t refuse. According to Dan Bedell, EVP of Innovation at Scorpion, these are some of the best tools you can use today to take your social media marketing to the next level. 

Join us as we discuss:

• YouTube integration into your ex...

Connecting with your ideal audience can be as simple as creating engaging content for them.  

That’s exactly what Susan Kadilak and Paul Kadilak, Owners of Kadilak Homes and Hosts of Renovation Rekindle are doing. 

The wife and husband duo have grown a dedicated pool of engaged customers and clients by simply making content their audience wants to see. 

Join us as we discuss:

• Creating content that entertains and educates your audie...

For those business owners looking to develop their own brand, the process can be broken down into 4 main factors:

• Company mission
• Benefits of product or service
• Customer opinion of your current business
• Qualities you want associated with your company 

Join us on this introductory episode as we discuss why a great leader leads to better business results, the impact your business has on people, and a key takeaway for the audience...

Al Levi is an author, business consultant, and president of The 7-Power Contractor®. In this episode, Al shares his best tips for retaining technicians and creating a career opportunity for your employees. 

Building From Scratch

Everyone oversells themselves in interviews. It is what we are taught to do from the moment we start applying for jobs. So when you are recruiting, it is essential that you are aware of this. Al says the best...

Al Levi is an author, business consultant, and president of The 7-Power Contractor®. He shares how to find, hire and train the best technicians available for your company. 

Hire Willing People

Instead of hiring people for their experience, Al’s philosophy on hiring is to find willing people and provide them with the right skills. That way, you are helping people build a career instead of just offering a job. 

This strategy helps you i...

Al Levi  is an author, business consultant, and president of The 7-Power Contractor®. Today, he shares how to implement clear systems and train the right people so that your home services business can run with less stress and more success. 

Learn From Your Mistakes

No one is immune to making mistakes – we are all human, after all! But if we simply acknowledge the problem and carry on as before, we're in danger of repeating the same e...

John Wilson, CEO of Wilson Plumbing & Heating, shares his best practices for aggressively scaling a company through marketing, acquisitions and personal growth. 

Overcoming Plateaus In Business

Don’t fear the dreaded business plateau. As an entrepreneur, seeing your business grow and reach milestones is incredibly exciting. Everything looks like you’re on the right track until you hit a plateau.

The first plateau that many bu...