February 5, 2024 • 24 mins
- Paid search advertising is a powerful tool that can help businesses of all sizes grow.
- There are two main types of paid search advertising: pay-per-click (PPC) and pay-per-lead (PPL).
- PPC advertising involves paying a fee each time someone clicks on your ad.
- PPL advertising involves paying a fee each time someone completes a desired action, such as filling out a form or making a purchase.
- Paid search advertising can be effective at all stages of a business's growth.
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