How to Choose the Right Pivot in a Shifting Market | EP 532

🔗 Mentioned on this Episode: Show Notes 👈

AI. Buyer psychology. Market shifts.

The business landscape is evolving fast but that doesn’t mean you need to chase every trend to stay relevant.

In this week’s minisode, I share how to navigate the overwhelm of too many options and too much urgency. I reveal how “freeze mode” often hits even the most experienced founders and what to do instead.

You’ll walk away with one powerful question to bring your energy back into alignment and an introduction to the Legacy Framework, my signature tool for deciding which pivots are yours to make, and which ones you’re better off leaving behind.

If you’ve been wondering where to focus when everything feels urgent this episode will bring grounded clarity.

 🎁 Get the Legacy Framework → here 

Text us! What landed for you from this episode?

🧭 Clarify your next season of growth: Start your Vision Map here

🎁 Get the Seasons Success Method & Meditation

🎧 Listen, Subscribe & Rate this podcast

📲 Follow me for more insights: Instagram | LinkedIn

Episode Transcript

Sheila (00:03):
Most entrepreneurs think they need to chase every new
thing.
AI, shifting buyer psychology,changing markets, just to stay
relevant.
The truth?
That's exactly what can stallyour growth if you're not
careful.
In this episode, I'll show youwhy not every pivot is yours to
make in the moment and how usinga legacy lens helps you choose

(00:24):
the right moves now withoutburning out.
If you've been paralyzed byoptions, this will shift how you
see your next season.
Hi, welcome to the podcast.
I'm Sheila Botelho, and I amhere to talk about success from
the inside out.
You're listening to a mini sewdesigned to help you live into
what lights you up this week.

(00:45):
And today, we are talking aboutone of the biggest sources of
anxiety for business ownersright now: AI, shifting markets,
and changing buyer psychology.
If you've ever wondered wheredo I even focus my energy when
everything feels urgent, thisepisode is for you.
I remember a time in mybusiness where I felt like the

(01:07):
world was moving at lightningspeed.
It was not that long ago.
AI was becoming a dailyconversation, buyer psychology
was shifting, and people werebecoming more skeptical of hype
and more thoughtful in how theyspent their money, which is
great.
We want to be thoughtful aboutthat.
But on top of that, the onlinebusiness market itself felt like

(01:28):
it was changing overnight.
And instead of feeling inspiredby the possibilities, I froze
because every option felt bothexciting and overwhelming.
Do I rebrand?
Do I invest in a new platform?
Do I need to be everywhereonline?

And here's the thing (01:43):
I wasn't alone.
A client of mine who runs alarge business told me she spent
three months stuck in analysismode.
Every strategy call with herteam turned into do we pivot
here?
Should we jump there?
And nothing got implementedbecause they couldn't choose.
And that's what happens whenyou're flooded with options.

(02:04):
Your energy gets scattered andinstead of expanding, you stall.
So here's what I want to sharewith you.
Your business doesn't need tochase every single market trend.
We need to be aware of what'sgoing on, obviously.
But not every pivot is yours tomake, at least not right in the
moment until you know what isright for you and your business

(02:25):
and your clients.
This is where the legacyframework comes in.
The legacy framework I'vecreated uses a longer lens.
We're talking years down theline to help you filter
opportunities.
So instead of asking what'strending right now, you ask,
does this move align with theimpact I actually want to leave?

(02:47):
And when you do that, then youcan look at the timely choices
that you're making, because weknow things are shifting very
rapidly in technology.
I'm not saying don't make anymoves.
I'm saying you're going to doit from a lens that actually
makes more sense for yourbusiness.
For example, if AI canstreamline your back end and

(03:07):
give you more energy for highvalue creative work that aligns
with long-term sustainability,it makes sense for you.
But if using AI means wateringdown your voice in a way that
disconnects you from your brand,that's a hard no, even if
everyone else is doing it.
If your buyers are cravingtransparency and intimacy, you

(03:28):
don't need to pivot into hype.
You can lean deeper into therelationships that will still
matter in five years.
So it's not about chasing everyopportunity, it's about
filtering this through yourlegacy lens because your
business isn't just about whatworks today, it's about what
will matter a decade from nowand beyond.
So if you've been feelingparalyzed by choice, you're not

(03:51):
alone.
So many of us feel this.
I mean, I dip into it from timeto time too, which is why I
created this whole framework.
I want you to pause right nowand ask yourself which pivot
truly belongs to me?
Which one supports the vision Ihave for my impact five years
from now?
And which ones are simplydistractions pulling me off

(04:12):
course?
Your clarity comes from yourlong-term vision, not from the
noise in your feed.
This is exactly what I walk youthrough inside the legacy
framework.
It's a simple system that givesyou the lens for your next
strategic move.
So you don't waste energychasing trends that aren't yours
to carry.
So if you saw yourself in whatI shared today and you want that

(04:34):
kind of clarity, you can checkit out in the show notes.
And whether you step into thatcontainer or simply reflect on
what you heard today, remember,not every pivot is yours to
make.
Your legacy decides for you.
Thank you so much forlistening.
I'll see you next time.
And until then, keep choosingthe things that truly light you

(04:56):
up.