September 25, 2025 ⢠16 mins
đ Mentioned on this Episode: Show Notes đ
What if your most aligned move doesnât make sense to anyone else⌠yet?
In this solo episode, I share the behind-the-scenes of a bold business pivot that prioritized service over visibility and why honoring your vision, even when misunderstood, may be the most strategic decision youâll ever make.
Through reflections on quiet leadership, mothering young men, evolving client needs, and building a legacy beyond the algorithm, I invite you into the inner workings of how âvisionary movesâ are born and how to stay anchored in self-trust when the outside world doesnât see your strategy.
Whether you're a million-dollar founder restructuring your offers, or in a season of slow, potent creation behind the scenes, this episode will leave you grounded, affirmed, and reminded that youâre not here to be understood by everyone. Just to be true to yourself.
Text us! What landed for you from this episode?
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đ§ Listen, Subscribe & Rate this podcast
đ˛ Follow me for more insights: Instagram | LinkedIn
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sheila (00:01):
There was a time I made a big shift in my business that
left a few people scratchingtheir heads.
It wasn't trendy, it wasn'tshiny, but it worked.
And not because I was followingsome kind of rule, but because
I followed a vision.
In this solo episode, I'msharing why some of your
boldest, most visionary moveswon't make sense for others at
(00:21):
first, and why that's actually asign that you're onto something
iconic.
I'll walk you through what Ichanged, how I anchored myself
through uncertainty, and thesurprising ripple effect it
created in my life and mybusiness.
And if you've ever been theonly one in the room who gets
what you're building, thisepisode will feel like a warm,
(00:42):
grounded exhale.
Hi, welcome to the podcast.
I'm Sheila Botelho, holisticbusiness strategist, creator of
the Season Success Method, andyour guide to growing success
from the inside out.
Today's episode is for thequiet visionaries, the ones
building from the future, notfrom the feed.
(01:04):
The ones who are leading withintuition before they have any
evidence that it's going to workout.
The ones who know that theirsoul is saying yes to something,
even when the world hasn'tcaught up yet.
I want to take you behind thescenes of a pivot I made in my
business that didn't make a lotof sense to most people at the
(01:26):
time.
Even some of my peersquestioned it, and yet it became
one of the most strategic andsustainable moves that I've
made.
Let's talk about how Irestructured my coaching offers
to match the lives of the womenthat I work with.
Because the truth is they arenot brand new to business
anymore.
They are mid-six toseven-figure founders with full
(01:50):
lives and complex decisions tomake.
Over the last five years, itbecame really clear to me that
while they loved live coachingcalls, their schedules no longer
made those calls easy toprioritize.
And so I noticed that they'd bemissing them.
This pattern emerged wherethese women weren't falling off
(02:10):
of these calls because theydidn't care.
It was simply that they wereevolving and sometimes very
quickly and their needs wereshifting.
And here's where the visionarymove came in.
I stopped forcing a traditionalmodel that didn't fit my
clients.
Instead, I started offeringVoxer Coaching and a private
(02:31):
podcast library that answeredthe questions they were actually
asking in the moments that theyneeded the answers the most,
whether it be on their morningwalks, in the carpool line, in
the middle of their day, beforea pitch or a team decision.
And sometimes even in thosereally quiet moments when they
(02:54):
couldn't sleep at night and theyjust knew they needed to figure
everything out.
It wasn't what everyone in myfield was doing, and it didn't
look like the right way, but itwas right for them.
And in turn, it became rightfor me.
They felt seen, supported,respected, and they got better
results because they werereceiving aligned support in a
(03:16):
way that honored their time andenergy.
And that's the first truth Iwant to anchor in for you today.
Just because something isunconventional doesn't mean it's
ineffective.
Sometimes it's the unpopularpivot that becomes the most
sustainable and successful one.
(03:37):
Now, how do you stay anchoredwhen you're making those bold
moves?
Because truly, even when youknow it's the right decision,
you feel it in your gut.
There will be days when doubtcreeps in, when results take
longer, and you think, should Igo back to the way I was doing
it?
When people question you,truly, you're questioning
(04:01):
yourself.
And this is life.
This is being human.
This is where I tend to, whenI'm in my best mood, return to
my creative rituals.
The ones that hold me steadywhen the vision feels ahead of
the moment.
So this looks like very oftenfor me my morning walks with no
(04:22):
phone, no inputs, just me, thefresh air, and my own thoughts.
Sometimes I'll record voicenotes to myself, and they're
just for me.
They're not for anyone else.
So that I can come back later,sometimes weeks or months later,
and hear where I found myselfon that day.
(04:43):
Because there are days when Iforget, days when I scroll too
long, start comparing, days whenI wonder if I should just go
back to the model that workedseveral years ago.
But then I listen back and Iremember why I'm building it
this way.
I listen to the passion in myown voice, the clarity in my
(05:05):
words that typically comes rightafter having a conversation
with a client who's telling mewhere they're at.
I feel the peace in my nervoussystem when I do this.
And that's how I know I'm stillin alignment, even if the
numbers haven't caught up yet.
So if you're navigating a pivotor building something that no
(05:27):
one really gets yet, I want toencourage you to create a
practice of documenting your owntruth.
Whether it's journaling, voicenotes, or video logs, give your
future self the gift ofreminders from your past self.
Because the world might notremember what you said, but you
always will.
(05:48):
Now let's talk about whathappens when you lead from
vision instead of fear orcomparison.
This is where the real shifthappens in my clients.
When they stop buildingreactive offers or doing what
everyone else is doing and starttuning into the unique
(06:11):
frequency of their own legacy.
And this is so interesting towitness because whether these
are people who are in a brickand mortar type of business,
where it's a service-basedbusiness of some kind, they're
seeing people in person, they'reseeing people online, or if
they have a product that theyhave out in the world and
(06:34):
they're serving clients in thatway, or they may have a number
of products, it happens toeveryone, no matter what type of
business that they have.
And what I've noticed is whenthey stop building reactive
things and doing what everyoneelse is doing, and just looking
at all the trends and saying,okay, how do I hop onto a trend?
(06:56):
Even though that is a veryimportant piece of this, like we
do look at trends.
It's more how do wedifferentiate ourselves inside
of the trend or in spite of thetrend?
And this way, people then starttuning into their own unique
frequency that they have.
That's when things open up.
They get bold, they name theirframeworks, they create content
(07:21):
that sounds nothing like what'strending and everything like
them.
The products they have out onthe market are truly unique to
them.
And their audience feels it.
The right clients lean in, thealigned opportunities show up,
and as a result, their team evengrows stronger because they get
(07:42):
so lit up by watching what'shappening right in front of
their eyes.
Because when you lead withclarity, you attract clarity.
This is also when their voicedeepens.
They speak with moreconviction, they stop seeking
validation and they become trulymagnetic.
(08:02):
And I know we throw that wordaround a lot right now in the
online space be more magneticand magnetize the opportunities
to you.
But it really is a principleI've seen in practice with my
clients, I've felt it myselfvery, very recently and over the
years, even before I knew whatit was, I can look back and
point to the magnetism that hasbrought certain uh things into
(08:24):
my life.
And the best part is my clientsare doing this without burning
themselves out because when youno longer are fighting your own
rhythm, everything becomes moresustainable.
You are truly working in flow.
Now, let me take you into amore personal angle of visionary
leadership.
(08:44):
My kids have always seen theirparents with a business.
They've watched me voice noteclients while stirring dinner.
They've seen me recordingpodcasts right after a workout
with a messy bun on top of myhead.
They've made me tea betweencoaching calls.
And when they were younger,they didn't totally understand
(09:06):
what I did.
Of course.
Like, did we ever reallyunderstand what our parents did
when we were kids?
But they did know, okay, momworks from home.
She talks to people, she'salmost creating something.
But now, as they step intoadulthood, they see it.
They understand what I've builtand why I choose to build it
(09:26):
this way, how much care I'vepoured into every piece.
And I'll never forget themoment my son joined me on a
podcast to talk aboutconsistency in morning routines
a while ago.
He was in high school and heshowed up with insights that
mirrored things I'd said yearsago.
And it reminded me our legacyisn't just in the lives we touch
(09:47):
through business, it is in thedaily modeling of our vision.
And it's extra funny when theydecide to mimic me when they may
have seen me doing a livestream or they've heard me on a
call with a business bestie andthey mimic the way I talk.
And it's the cutest thing ever.
Even at this age, I know it's atotal form of flattery because
(10:11):
they also are very quick to sayhow much they appreciate what
their parents do.
And, you know, they'll evensay, you know, they're proud of
us, which is really cool to hearfrom your kids.
Because of course, we're alwaystelling them that we're proud
of them.
Truly, when you build somethingquietly, consistently, and
courageously, eventually thepeople who matter will
(10:34):
understand.
And their understanding won'tcome from what you said, it'll
come from what they saw youlive, the authentic way you show
up in the world and the messyway.
That's another thing my kidshave witnessed.
They've witnessed us both onthe good days and the not so
good days, but they've seen usget up and try again and have
(10:57):
that optimism for what is tocome.
And that's what I'm hoping theywill carry with them through
their life also.
I feel like they've got it,they've got a great work ethic.
We've done our best to model itfor them.
And yes, it's been imperfect,but it's really beautiful to
watch them grow into themselves.
Now let's close with this.
(11:17):
I deeply admire the quietvisionaries, the ones who aren't
chasing visibility for the sakeof it, the ones building with
integrity over urgency.
I love looking at artists andactors and musicians.
So I'm thinking about peoplelike Alicia Keys, Denzel
(11:37):
Washington, Prince, SandraBullock.
I just love her humor.
Artists and creatives who'veheld their core message through
decades.
They've evolved, of course, butthey haven't waffled.
They speak clearly, elegantly,with humor and with presence.
(11:58):
They don't perform forattention, they produce from
conviction.
And that's something I try tobring into my own leadership as
often as I can.
I love having models of peoplefrom different industries,
different parts of life,different eras, because we have
so much to learn from eachother.
(12:19):
And it really does help us tuneinto those things that are most
important to us without lookinglike carbon copies of each
other.
You do not have to shout to beheard.
You don't have to post everysingle thought to be relevant.
You don't have to respond toevery trend to stay visible.
(12:41):
It's interesting.
I recently saw something whereDenzel was having a conversation
with an interviewer and theyasked if he was afraid of being
canceled or if he thinks aboutthat.
And he looked perplexed and hesaid, canceled.
And of course, I'm not going toquote word for word here, but
he said, canceled.
You know, how about just don'tsign up?
(13:04):
And I thought that was sogenius.
Because I think we have thisidea that because our work is in
the online space, even if wehave a traditional business,
we're marketing online.
That's just how we do thingsnow.
We have this feeling that we'reon a platform, we have to speak
about all of the things thatare going on in the world or in
(13:24):
the marketing space, et cetera,et cetera.
And it's a lot.
I mean, goodness, it's morethan a full-time job to keep up
with various trends.
That's just one piece of it.
And so it goes back to what isour true purpose?
What helps us really stay in abusiness that's growing?
(13:45):
And how do we actually continuehelping the people we're here
to serve?
And it's one word focus.
The way we get focused is firstto be clear on what is our
purpose here?
What is the work that is meantfor us?
And when we do that, we canliterally opt out of needing to
(14:06):
subscribe or get signed up forsomething that people may cancel
us from.
And it certainly takes a lot ofcourage to say anything face to
face with someone, but also tosay it online in front of so
many people.
But I do love people who willstand for what they believe in,
(14:27):
and especially those people whowill be so, so focused on the
thing that they are here to do.
That focus is rewarded.
It's rewarded in yourrelationships, it's rewarded in
your wellness.
Definitely it's rewarded inyour business, also.
Like I said before, don'tperform for attention.
(14:47):
Produce what you're doing fromconviction.
Really be clear.
Use clarity as your currencyand let your quiet be your
strategy.
So if you are in a season ofbuilding something that few
people understand, know thatyou're in good company.
(15:08):
There is something on thehorizon for you just about to
break through to the next level.
And it's okay to move slowerbecause you get to move at your
own pace.
You get to speak less and builddeeper.
You are not behind.
You're not invisible.
You're literally focusing onyour purpose.
And if you're ready toreconnect with that purpose, to
(15:31):
build from vision and notreaction, I want to invite you
to download my vision map.
It is a simple guided tool Icreated to help you get clear on
your next move in a way thatactually supports your nervous
system, your energy, your futurelegacy through focus.
You can check out the shownotes or you can DM me the word
(15:55):
map at Sheila A.
Batello on Instagram becauseyour vision deserves a strategy.
And that strategy begins withyou.
Thank you so much forlistening.
I hope you have a beautifulrest of your day, and I will see
you on the next episode.
There was a time I made a big shift in my business that
left a few people scratchingtheir heads.
It wasn't trendy, it wasn'tshiny, but it worked.
And not because I was followingsome kind of rule, but because
I followed a vision.
In this solo episode, I'msharing why some of your
boldest, most visionary moveswon't make sense for others at
(00:21):
first, and why that's actually asign that you're onto something
iconic.
I'll walk you through what Ichanged, how I anchored myself
through uncertainty, and thesurprising ripple effect it
created in my life and mybusiness.
And if you've ever been theonly one in the room who gets
what you're building, thisepisode will feel like a warm,
(00:42):
grounded exhale.
Hi, welcome to the podcast.
I'm Sheila Botelho, holisticbusiness strategist, creator of
the Season Success Method, andyour guide to growing success
from the inside out.
Today's episode is for thequiet visionaries, the ones
building from the future, notfrom the feed.
(01:04):
The ones who are leading withintuition before they have any
evidence that it's going to workout.
The ones who know that theirsoul is saying yes to something,
even when the world hasn'tcaught up yet.
I want to take you behind thescenes of a pivot I made in my
business that didn't make a lotof sense to most people at the
(01:26):
time.
Even some of my peersquestioned it, and yet it became
one of the most strategic andsustainable moves that I've
made.
Let's talk about how Irestructured my coaching offers
to match the lives of the womenthat I work with.
Because the truth is they arenot brand new to business
anymore.
They are mid-six toseven-figure founders with full
(01:50):
lives and complex decisions tomake.
Over the last five years, itbecame really clear to me that
while they loved live coachingcalls, their schedules no longer
made those calls easy toprioritize.
And so I noticed that they'd bemissing them.
This pattern emerged wherethese women weren't falling off
(02:10):
of these calls because theydidn't care.
It was simply that they wereevolving and sometimes very
quickly and their needs wereshifting.
And here's where the visionarymove came in.
I stopped forcing a traditionalmodel that didn't fit my
clients.
Instead, I started offeringVoxer Coaching and a private
(02:31):
podcast library that answeredthe questions they were actually
asking in the moments that theyneeded the answers the most,
whether it be on their morningwalks, in the carpool line, in
the middle of their day, beforea pitch or a team decision.
And sometimes even in thosereally quiet moments when they
(02:54):
couldn't sleep at night and theyjust knew they needed to figure
everything out.
It wasn't what everyone in myfield was doing, and it didn't
look like the right way, but itwas right for them.
And in turn, it became rightfor me.
They felt seen, supported,respected, and they got better
results because they werereceiving aligned support in a
(03:16):
way that honored their time andenergy.
And that's the first truth Iwant to anchor in for you today.
Just because something isunconventional doesn't mean it's
ineffective.
Sometimes it's the unpopularpivot that becomes the most
sustainable and successful one.
(03:37):
Now, how do you stay anchoredwhen you're making those bold
moves?
Because truly, even when youknow it's the right decision,
you feel it in your gut.
There will be days when doubtcreeps in, when results take
longer, and you think, should Igo back to the way I was doing
it?
When people question you,truly, you're questioning
(04:01):
yourself.
And this is life.
This is being human.
This is where I tend to, whenI'm in my best mood, return to
my creative rituals.
The ones that hold me steadywhen the vision feels ahead of
the moment.
So this looks like very oftenfor me my morning walks with no
(04:22):
phone, no inputs, just me, thefresh air, and my own thoughts.
Sometimes I'll record voicenotes to myself, and they're
just for me.
They're not for anyone else.
So that I can come back later,sometimes weeks or months later,
and hear where I found myselfon that day.
(04:43):
Because there are days when Iforget, days when I scroll too
long, start comparing, days whenI wonder if I should just go
back to the model that workedseveral years ago.
But then I listen back and Iremember why I'm building it
this way.
I listen to the passion in myown voice, the clarity in my
(05:05):
words that typically comes rightafter having a conversation
with a client who's telling mewhere they're at.
I feel the peace in my nervoussystem when I do this.
And that's how I know I'm stillin alignment, even if the
numbers haven't caught up yet.
So if you're navigating a pivotor building something that no
(05:27):
one really gets yet, I want toencourage you to create a
practice of documenting your owntruth.
Whether it's journaling, voicenotes, or video logs, give your
future self the gift ofreminders from your past self.
Because the world might notremember what you said, but you
always will.
(05:48):
Now let's talk about whathappens when you lead from
vision instead of fear orcomparison.
This is where the real shifthappens in my clients.
When they stop buildingreactive offers or doing what
everyone else is doing and starttuning into the unique
(06:11):
frequency of their own legacy.
And this is so interesting towitness because whether these
are people who are in a brickand mortar type of business,
where it's a service-basedbusiness of some kind, they're
seeing people in person, they'reseeing people online, or if
they have a product that theyhave out in the world and
(06:34):
they're serving clients in thatway, or they may have a number
of products, it happens toeveryone, no matter what type of
business that they have.
And what I've noticed is whenthey stop building reactive
things and doing what everyoneelse is doing, and just looking
at all the trends and saying,okay, how do I hop onto a trend?
(06:56):
Even though that is a veryimportant piece of this, like we
do look at trends.
It's more how do wedifferentiate ourselves inside
of the trend or in spite of thetrend?
And this way, people then starttuning into their own unique
frequency that they have.
That's when things open up.
They get bold, they name theirframeworks, they create content
(07:21):
that sounds nothing like what'strending and everything like
them.
The products they have out onthe market are truly unique to
them.
And their audience feels it.
The right clients lean in, thealigned opportunities show up,
and as a result, their team evengrows stronger because they get
(07:42):
so lit up by watching what'shappening right in front of
their eyes.
Because when you lead withclarity, you attract clarity.
This is also when their voicedeepens.
They speak with moreconviction, they stop seeking
validation and they become trulymagnetic.
(08:02):
And I know we throw that wordaround a lot right now in the
online space be more magneticand magnetize the opportunities
to you.
But it really is a principleI've seen in practice with my
clients, I've felt it myselfvery, very recently and over the
years, even before I knew whatit was, I can look back and
point to the magnetism that hasbrought certain uh things into
(08:24):
my life.
And the best part is my clientsare doing this without burning
themselves out because when youno longer are fighting your own
rhythm, everything becomes moresustainable.
You are truly working in flow.
Now, let me take you into amore personal angle of visionary
leadership.
(08:44):
My kids have always seen theirparents with a business.
They've watched me voice noteclients while stirring dinner.
They've seen me recordingpodcasts right after a workout
with a messy bun on top of myhead.
They've made me tea betweencoaching calls.
And when they were younger,they didn't totally understand
(09:06):
what I did.
Of course.
Like, did we ever reallyunderstand what our parents did
when we were kids?
But they did know, okay, momworks from home.
She talks to people, she'salmost creating something.
But now, as they step intoadulthood, they see it.
They understand what I've builtand why I choose to build it
(09:26):
this way, how much care I'vepoured into every piece.
And I'll never forget themoment my son joined me on a
podcast to talk aboutconsistency in morning routines
a while ago.
He was in high school and heshowed up with insights that
mirrored things I'd said yearsago.
And it reminded me our legacyisn't just in the lives we touch
(09:47):
through business, it is in thedaily modeling of our vision.
And it's extra funny when theydecide to mimic me when they may
have seen me doing a livestream or they've heard me on a
call with a business bestie andthey mimic the way I talk.
And it's the cutest thing ever.
Even at this age, I know it's atotal form of flattery because
(10:11):
they also are very quick to sayhow much they appreciate what
their parents do.
And, you know, they'll evensay, you know, they're proud of
us, which is really cool to hearfrom your kids.
Because of course, we're alwaystelling them that we're proud
of them.
Truly, when you build somethingquietly, consistently, and
courageously, eventually thepeople who matter will
(10:34):
understand.
And their understanding won'tcome from what you said, it'll
come from what they saw youlive, the authentic way you show
up in the world and the messyway.
That's another thing my kidshave witnessed.
They've witnessed us both onthe good days and the not so
good days, but they've seen usget up and try again and have
(10:57):
that optimism for what is tocome.
And that's what I'm hoping theywill carry with them through
their life also.
I feel like they've got it,they've got a great work ethic.
We've done our best to model itfor them.
And yes, it's been imperfect,but it's really beautiful to
watch them grow into themselves.
Now let's close with this.
(11:17):
I deeply admire the quietvisionaries, the ones who aren't
chasing visibility for the sakeof it, the ones building with
integrity over urgency.
I love looking at artists andactors and musicians.
So I'm thinking about peoplelike Alicia Keys, Denzel
(11:37):
Washington, Prince, SandraBullock.
I just love her humor.
Artists and creatives who'veheld their core message through
decades.
They've evolved, of course, butthey haven't waffled.
They speak clearly, elegantly,with humor and with presence.
(11:58):
They don't perform forattention, they produce from
conviction.
And that's something I try tobring into my own leadership as
often as I can.
I love having models of peoplefrom different industries,
different parts of life,different eras, because we have
so much to learn from eachother.
(12:19):
And it really does help us tuneinto those things that are most
important to us without lookinglike carbon copies of each
other.
You do not have to shout to beheard.
You don't have to post everysingle thought to be relevant.
You don't have to respond toevery trend to stay visible.
(12:41):
It's interesting.
I recently saw something whereDenzel was having a conversation
with an interviewer and theyasked if he was afraid of being
canceled or if he thinks aboutthat.
And he looked perplexed and hesaid, canceled.
And of course, I'm not going toquote word for word here, but
he said, canceled.
You know, how about just don'tsign up?
(13:04):
And I thought that was sogenius.
Because I think we have thisidea that because our work is in
the online space, even if wehave a traditional business,
we're marketing online.
That's just how we do thingsnow.
We have this feeling that we'reon a platform, we have to speak
about all of the things thatare going on in the world or in
(13:24):
the marketing space, et cetera,et cetera.
And it's a lot.
I mean, goodness, it's morethan a full-time job to keep up
with various trends.
That's just one piece of it.
And so it goes back to what isour true purpose?
What helps us really stay in abusiness that's growing?
(13:45):
And how do we actually continuehelping the people we're here
to serve?
And it's one word focus.
The way we get focused is firstto be clear on what is our
purpose here?
What is the work that is meantfor us?
And when we do that, we canliterally opt out of needing to
(14:06):
subscribe or get signed up forsomething that people may cancel
us from.
And it certainly takes a lot ofcourage to say anything face to
face with someone, but also tosay it online in front of so
many people.
But I do love people who willstand for what they believe in,
(14:27):
and especially those people whowill be so, so focused on the
thing that they are here to do.
That focus is rewarded.
It's rewarded in yourrelationships, it's rewarded in
your wellness.
Definitely it's rewarded inyour business, also.
Like I said before, don'tperform for attention.
(14:47):
Produce what you're doing fromconviction.
Really be clear.
Use clarity as your currencyand let your quiet be your
strategy.
So if you are in a season ofbuilding something that few
people understand, know thatyou're in good company.
(15:08):
There is something on thehorizon for you just about to
break through to the next level.
And it's okay to move slowerbecause you get to move at your
own pace.
You get to speak less and builddeeper.
You are not behind.
You're not invisible.
You're literally focusing onyour purpose.
And if you're ready toreconnect with that purpose, to
(15:31):
build from vision and notreaction, I want to invite you
to download my vision map.
It is a simple guided tool Icreated to help you get clear on
your next move in a way thatactually supports your nervous
system, your energy, your futurelegacy through focus.
You can check out the shownotes or you can DM me the word
(15:55):
map at Sheila A.
Batello on Instagram becauseyour vision deserves a strategy.
And that strategy begins withyou.
Thank you so much forlistening.
I hope you have a beautifulrest of your day, and I will see
you on the next episode.
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