September 4, 2025 • 16 mins
🔗 Mentioned on this Episode: Show Notes 👈
In this episode, I’m sharing what most high-performing founders don’t say out loud. The subtle signs that your business model no longer fits who you are now. If you’ve been growing your business for years and success is coming in, but something feels... off? This one’s for you.
I open up about the quiet pivot that reshaped my own business, from leading with hustle to leading with well-being and the ripple effects it had not only on my income but my health, relationships, and clarity of purpose. You’ll hear three signs you may be outgrowing your model, plus the common traps that keep founders stuck in old frameworks.
You’ll also get one key insight that will help you build with more alignment and impact, while doing less. This is for the person who embraces success but who’s no longer willing to sacrifice herself for it. Let’s get you back into a rhythm that actually supports the life and legacy you’re here to build.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sheila (00:02):
If you're making money but feeling drained.
This is the conversation thatwill give you language and
clarity around what your nextseason could look like.
I'm sharing how I pivoted fromwellness coaching into building
high impact programs forfounders who want long-term
success without sacrificingtheir health.
I'll walk you through threesigns it's time to pivot, plus
(00:24):
the traps to avoid that mostentrepreneurs miss.
This might just save you monthsof burnout and help you reclaim
that freedom that you startedyour business for in the first
place.
Hi, welcome to the podcast.
I'm Sheila Botello and Ibelieve true success is built
from the inside out.
I want to start today by sayingsomething you might already
(00:48):
know deep down, but you may needto hear again.
We are in a season where theold playbooks are breaking down.
The way you built your businessup until now likely isn't the
way that you'll grow it fromhere, and that just means you're
evolving and our world isdefinitely evolving.
So last week I talked aboutlightening your load, about
(01:12):
creating more white space, andtoday I want to talk about what
happens after that space iscreated, what you might begin to
hear in the quiet, becauseoften those whispers are telling
you that it's time to pivot.
It's time to do somethingdifferent, or to at least do
what you're doing in a differentway perhaps, and if the thought
(01:35):
of pivoting brings up some kindof fear or uneasiness, or if
you're unsure whether it's trulytime, you're in the right place
, because we are going to talkabout that today.
So you may know, my backgroundis rooted in the wellness space
and for years I've had athriving wellness business.
It continues on to this day,helping people feel better in
(01:58):
their bodies and to addressdifferent health concerns so
that they can have more of anunderstanding about how they can
improve their quality of lifeand lifestyle and just make
those empowered lifestylechanges.
And I loved how it started out.
But something started to shift.
I began to notice a pattern,both in my clients and in the
(02:22):
people around me.
They were specifically womenwho looked really successful on
paper and their names were beingtagged in podcasts.
They were hitting launches,their feeds were polished and
full of high vibe content, butbehind the scenes they were
exhausted.
They were carrying the weightof their business, their
(02:43):
families, their team, theircommunities in some cases, and
slowly it was catching up tothem Adrenal fatigue, gut issues
, hormone imbalances, lack oflibido, marriages strained and,
ultimately business momentumplateauing or collapsing
altogether, and I was not immune.
(03:04):
I also experienced in my circlemy dear loved ones experiencing
some of these very things, andit started me to really take a
close look at some of the thingsthat I was personally doing to
make sure, hey, like do I haveeverything together?
Because you know I've for yearsbeen doing quote all the right
things regular movement, cleaneating, quality supplements,
(03:25):
mindset work, deepself-reflection.
And yet I was still blindsidedby something that had me head
into pause.
It was not burnout, but it wasa deeper invitation to just look
at what needed shifting in myown life.
And I realized when I waspausing, that success isn't just
(03:48):
about systems, sales pages andshowing up.
It is about sustainability, andthat has everything to do with
how you care for your internalworld.
Now, that's when the pivotbegan in my business and I
started working with foundersnot just on their health goals
but on building businesses thatcould actually support their
(04:09):
wellbeing, and the rippleeffects have really been
beautiful more intuitivedecisions, stronger boundaries
for people, more connected teamsand revenue that grows with
them, not at the cost of them.
But what I didn't expect washow different the world would
feel after making this pivot, Isuddenly had more creative
(04:32):
energy because I was dreamingbigger.
And when I brought that energyinto my client work, they
started experiencingbreakthroughs in ways that
weren't just about businessmetrics.
I had people messaging mesaying their marriages were
improving and their kids wereactually noticing their sense of
calm.
They had sleep that wasimproving and improving and
(04:54):
still they were making moremoney.
And that's what I want for you,like that's the whole enchilada
right there.
So how do you know when it'stime to shift the model that
you're operating from?
Here are three signs.
Number one you're doing all thethings and your revenue is
stable, but it really feelsheavier.
(05:16):
The clients are coming in, youroffers still convert, but it's
like pushing a boulder uphill,and it's not just the ordinary
struggle bus that sometimes weare in in our business, because
it's not always smooth sailing.
This is part of it.
But you feel more tired afterlaunches.
You feel more resistance tocontent creation and less joy in
(05:39):
the day to day.
That's not just a mood, that'sdata.
So ask yourself am I building abusiness I still want to run a
year from now?
Number two the industry isshifting around you AI, the
coaching space, evolving clientexpectations changing, new
(06:01):
business models shifting andbeing dropped into our laps.
If your model doesn't accountfor these shifts, you'll end up
over-delivering, under-chargingor both, and that is a recipe
for resentment.
And you don't get into businessto feel resentful.
You get into business to feelfree and to serve other people.
(06:22):
Number three you feelmisaligned with what you're
delivering.
So your offer may still beselling, but it doesn't light
you up anymore.
You've outgrown it.
Maybe it's a specific productthat you have been marketing for
a long time and you really wantto move into a different area.
Or perhaps your delivery methoddrains you.
(06:44):
Maybe you're on back-to-backcalls, or your team is way
larger than you need, or it'snot large enough.
Maybe you don't want to be theone managing the team, you just
want to be the visionary.
You don't want to be the onemanaging the team, you just want
to be the visionary.
That dissonance is a signal foryou.
A healthy business model shouldfeel energizing, of course not
(07:15):
perfect and not effortless, butlike something you want to keep
showing up for.
Let's also name the mistakesthat we tend to make during this
phase.
The first mistake is we justpush harder.
You think.
Maybe you just need to do more.
You need to launch again.
Hire somebody else, workthrough it, but what you might
actually need is a strategicpause.
One of the bravest things youcan do in this season is slow
(07:40):
down long enough to hear whatyour body, your nervous system
and your business are all tryingto tell you.
The second mistake copying yourpeers.
You look around and try tomimic what someone else is doing
, but you don't know what theirnervous system is built for or
what their revenue structurelooks like.
You don't need a copycatstrategy, you need a
(08:04):
self-honoring.
One Third mistake dismissingyour intuition.
Sometimes the model looks sogood on paper and, like your
accountant might say to you, oh,everything's working, but your
body is saying, no, that rightthere.
That is what you need to listento the most.
(08:28):
So what does pivoting reallylook like?
Pivoting doesn't have to meanburning everything to the ground
.
I often talk about this on thepodcast because we feel like
this sometimes.
Right, we just want to go andlive on a desert island and just
have people feed us grapes andnot have to make big decisions.
Well, sometimes it actuallyjust means refining your offers,
(08:50):
moving from a one-to-one typeof situation to more of a group
type of situation that you'reoffering, or maybe from a live
delivery to something that ismore automated, or maybe simply
raising your prices orprotecting your time, and
sometimes it's realigning yourbusiness around your personal
(09:11):
energy and your desires.
It could look like takingFridays off to restore your
creativity.
It could look like off-boardinga client who is just not
aligned for you.
It could be restructuring yourteam and it could also be
launching things slower and moresustainably.
(09:31):
The most sustainable businessesare not built from scale.
They're actually built fromself-awareness.
That's what I've noticed asI've been working with so many
different, diverse businessowners.
So give yourself permission tobuild from the inside out,
because it will not only serveyou, but it will shift the
(09:53):
culture that you create in yourcommunity and your team.
If you are afraid of pivotingbecause you don't want to
confuse your audience or losemomentum, please remember
nothing will kill your momentumfaster than staying in
misalignment, and the beautifulthing is, once you realign, your
(10:15):
people can feel it and theright people will respond.
One of my clients had been doinga specific line of work for
seven years and she was sodeeply attuned to the her
clients and loving it along theway, and then after a while, she
(10:39):
just started to notice she wasresenting showing up in the
model that she had created, andso what she tried to do instead
was build the team around her.
So she only did the pieces ofthe business that really felt
good during that time and thatworked for a little while for
her.
And what she did notice, though, also is her profitability
(11:00):
started to go down, because, ofcourse, she was sharing more of
the revenue and needing to alsomake sure she was using her
energy to oversee even thepeople who are overseeing the
rest of the business, so shewasn't really getting her
energetic time back.
She actually started to resentit even more, and so what she
(11:24):
did was she decided to take alittle mini sabbatical and she
set up some structures in herbusiness that would allow her to
step away, and she stepped awayfor a period of time I believe
it was 60 days, and it wasbetween launch cycles.
It was just during deliverytype of phase.
So she really set things upwith a lot of automation and
(11:49):
other things that came in tokind of fill the void that
people wouldn't really noticethat she was not there, and she
also was very honest with thepeople that she was delivering
to what she was doing.
And actually what ended uphappening is everybody was so
incredibly understanding becausethey really valued what she had
created for them, and this gavethem permission to also take a
(12:15):
look at what they were doing andhow they were doing it, and a
lot of people made somebeautiful growth moves.
Now, of course, there were somepeople who did not like this
shift that had to be made, butwhen it was framed from a place
of really a self-care lens andmaking sure that she was feeling
her best to be able to continuebringing her absolute best work
(12:36):
to them, it was so appreciatedby not only her clients but her
team.
And when she stepped away, shecreated some white space and
something new emerged within her.
She realized there wassomething different that she was
meant to be doing and shedidn't need to completely revamp
her business.
(12:56):
Instead, she added on a wholenew arm to the business that she
became more involved withbringing to life, and she was
still able to dip in to thisother part of her business with
her clients, where they stillgot to spend time with her and
she was so lit up that they gotso much more result of
(13:17):
positivity and impact, from herbeing in that state of mind that
her business grew even more andmore people came into that
original arm of the business.
But it was because she was litup from developing something new
.
We are meant to grow and changeand evolve, and as business
owners, we get to do it in theway that makes sense to us.
(13:39):
We get to really innovate Isn'tthat why we are doing this in
the first place?
Because we get to create.
We are co-creators with theuniverse, co-creators with
really our clients and thepeople we're serving, because we
are delivering to people thethings that they're letting us
know that they need and we'rebringing it forth with our own
(13:59):
unique essence.
And so that was a reallyinspiring story for me to
witness, because I reallythought that she was going to
close her doors and she had somuch magic in her to give that
it was just getting reallydimmed down from her being so
exhausted and uninspired thatthis pause she gave herself
(14:22):
permission to take and herwonderful team and her beautiful
clients also gave herpermission to take meaning they
supported her in it reallyrevived her and now she is doing
the work that is lighting herup and more people are being
positively impacted, and that ispossible for you too.
(14:48):
If you are noticing signs likewondering, do I need to shift
things completely?
This is just your next seasoncalling and, yeah, it may just
feel very uncomfortable at first, but what is on the other side
is more aligned, more easefuland more expansive than you can
(15:10):
imagine.
If you're in a space right nowwhere you can feel that pivot
coming but you're unsure how tonavigate it without unraveling
what you've built already, Iwant you to know again you're
not alone.
You are just ready for yournext iteration.
Next week, I'll be sharing apractical way to get crystal
(15:32):
clear on your vision and how tolay the framework to carry it
forward with more ease.
And, until then, honor whatyour body is telling you and
remember the next level of yoursuccess is not always about
doing more.
It's about becoming more you.
Thanks for listening and I lookforward to seeing you on the
(15:54):
next episode.
If you're making money but feeling drained.
This is the conversation thatwill give you language and
clarity around what your nextseason could look like.
I'm sharing how I pivoted fromwellness coaching into building
high impact programs forfounders who want long-term
success without sacrificingtheir health.
I'll walk you through threesigns it's time to pivot, plus
(00:24):
the traps to avoid that mostentrepreneurs miss.
This might just save you monthsof burnout and help you reclaim
that freedom that you startedyour business for in the first
place.
Hi, welcome to the podcast.
I'm Sheila Botello and Ibelieve true success is built
from the inside out.
I want to start today by sayingsomething you might already
(00:48):
know deep down, but you may needto hear again.
We are in a season where theold playbooks are breaking down.
The way you built your businessup until now likely isn't the
way that you'll grow it fromhere, and that just means you're
evolving and our world isdefinitely evolving.
So last week I talked aboutlightening your load, about
(01:12):
creating more white space, andtoday I want to talk about what
happens after that space iscreated, what you might begin to
hear in the quiet, becauseoften those whispers are telling
you that it's time to pivot.
It's time to do somethingdifferent, or to at least do
what you're doing in a differentway perhaps, and if the thought
(01:35):
of pivoting brings up some kindof fear or uneasiness, or if
you're unsure whether it's trulytime, you're in the right place
, because we are going to talkabout that today.
So you may know, my backgroundis rooted in the wellness space
and for years I've had athriving wellness business.
It continues on to this day,helping people feel better in
(01:58):
their bodies and to addressdifferent health concerns so
that they can have more of anunderstanding about how they can
improve their quality of lifeand lifestyle and just make
those empowered lifestylechanges.
And I loved how it started out.
But something started to shift.
I began to notice a pattern,both in my clients and in the
(02:22):
people around me.
They were specifically womenwho looked really successful on
paper and their names were beingtagged in podcasts.
They were hitting launches,their feeds were polished and
full of high vibe content, butbehind the scenes they were
exhausted.
They were carrying the weightof their business, their
(02:43):
families, their team, theircommunities in some cases, and
slowly it was catching up tothem Adrenal fatigue, gut issues
, hormone imbalances, lack oflibido, marriages strained and,
ultimately business momentumplateauing or collapsing
altogether, and I was not immune.
(03:04):
I also experienced in my circlemy dear loved ones experiencing
some of these very things, andit started me to really take a
close look at some of the thingsthat I was personally doing to
make sure, hey, like do I haveeverything together?
Because you know I've for yearsbeen doing quote all the right
things regular movement, cleaneating, quality supplements,
(03:25):
mindset work, deepself-reflection.
And yet I was still blindsidedby something that had me head
into pause.
It was not burnout, but it wasa deeper invitation to just look
at what needed shifting in myown life.
And I realized when I waspausing, that success isn't just
(03:48):
about systems, sales pages andshowing up.
It is about sustainability, andthat has everything to do with
how you care for your internalworld.
Now, that's when the pivotbegan in my business and I
started working with foundersnot just on their health goals
but on building businesses thatcould actually support their
(04:09):
wellbeing, and the rippleeffects have really been
beautiful more intuitivedecisions, stronger boundaries
for people, more connected teamsand revenue that grows with
them, not at the cost of them.
But what I didn't expect washow different the world would
feel after making this pivot, Isuddenly had more creative
(04:32):
energy because I was dreamingbigger.
And when I brought that energyinto my client work, they
started experiencingbreakthroughs in ways that
weren't just about businessmetrics.
I had people messaging mesaying their marriages were
improving and their kids wereactually noticing their sense of
calm.
They had sleep that wasimproving and improving and
(04:54):
still they were making moremoney.
And that's what I want for you,like that's the whole enchilada
right there.
So how do you know when it'stime to shift the model that
you're operating from?
Here are three signs.
Number one you're doing all thethings and your revenue is
stable, but it really feelsheavier.
(05:16):
The clients are coming in, youroffers still convert, but it's
like pushing a boulder uphill,and it's not just the ordinary
struggle bus that sometimes weare in in our business, because
it's not always smooth sailing.
This is part of it.
But you feel more tired afterlaunches.
You feel more resistance tocontent creation and less joy in
(05:39):
the day to day.
That's not just a mood, that'sdata.
So ask yourself am I building abusiness I still want to run a
year from now?
Number two the industry isshifting around you AI, the
coaching space, evolving clientexpectations changing, new
(06:01):
business models shifting andbeing dropped into our laps.
If your model doesn't accountfor these shifts, you'll end up
over-delivering, under-chargingor both, and that is a recipe
for resentment.
And you don't get into businessto feel resentful.
You get into business to feelfree and to serve other people.
(06:22):
Number three you feelmisaligned with what you're
delivering.
So your offer may still beselling, but it doesn't light
you up anymore.
You've outgrown it.
Maybe it's a specific productthat you have been marketing for
a long time and you really wantto move into a different area.
Or perhaps your delivery methoddrains you.
(06:44):
Maybe you're on back-to-backcalls, or your team is way
larger than you need, or it'snot large enough.
Maybe you don't want to be theone managing the team, you just
want to be the visionary.
You don't want to be the onemanaging the team, you just want
to be the visionary.
That dissonance is a signal foryou.
A healthy business model shouldfeel energizing, of course not
(07:15):
perfect and not effortless, butlike something you want to keep
showing up for.
Let's also name the mistakesthat we tend to make during this
phase.
The first mistake is we justpush harder.
You think.
Maybe you just need to do more.
You need to launch again.
Hire somebody else, workthrough it, but what you might
actually need is a strategicpause.
One of the bravest things youcan do in this season is slow
(07:40):
down long enough to hear whatyour body, your nervous system
and your business are all tryingto tell you.
The second mistake copying yourpeers.
You look around and try tomimic what someone else is doing
, but you don't know what theirnervous system is built for or
what their revenue structurelooks like.
You don't need a copycatstrategy, you need a
(08:04):
self-honoring.
One Third mistake dismissingyour intuition.
Sometimes the model looks sogood on paper and, like your
accountant might say to you, oh,everything's working, but your
body is saying, no, that rightthere.
That is what you need to listento the most.
(08:28):
So what does pivoting reallylook like?
Pivoting doesn't have to meanburning everything to the ground
.
I often talk about this on thepodcast because we feel like
this sometimes.
Right, we just want to go andlive on a desert island and just
have people feed us grapes andnot have to make big decisions.
Well, sometimes it actuallyjust means refining your offers,
(08:50):
moving from a one-to-one typeof situation to more of a group
type of situation that you'reoffering, or maybe from a live
delivery to something that ismore automated, or maybe simply
raising your prices orprotecting your time, and
sometimes it's realigning yourbusiness around your personal
(09:11):
energy and your desires.
It could look like takingFridays off to restore your
creativity.
It could look like off-boardinga client who is just not
aligned for you.
It could be restructuring yourteam and it could also be
launching things slower and moresustainably.
(09:31):
The most sustainable businessesare not built from scale.
They're actually built fromself-awareness.
That's what I've noticed asI've been working with so many
different, diverse businessowners.
So give yourself permission tobuild from the inside out,
because it will not only serveyou, but it will shift the
(09:53):
culture that you create in yourcommunity and your team.
If you are afraid of pivotingbecause you don't want to
confuse your audience or losemomentum, please remember
nothing will kill your momentumfaster than staying in
misalignment, and the beautifulthing is, once you realign, your
(10:15):
people can feel it and theright people will respond.
One of my clients had been doinga specific line of work for
seven years and she was sodeeply attuned to the her
clients and loving it along theway, and then after a while, she
(10:39):
just started to notice she wasresenting showing up in the
model that she had created, andso what she tried to do instead
was build the team around her.
So she only did the pieces ofthe business that really felt
good during that time and thatworked for a little while for
her.
And what she did notice, though, also is her profitability
(11:00):
started to go down, because, ofcourse, she was sharing more of
the revenue and needing to alsomake sure she was using her
energy to oversee even thepeople who are overseeing the
rest of the business, so shewasn't really getting her
energetic time back.
She actually started to resentit even more, and so what she
(11:24):
did was she decided to take alittle mini sabbatical and she
set up some structures in herbusiness that would allow her to
step away, and she stepped awayfor a period of time I believe
it was 60 days, and it wasbetween launch cycles.
It was just during deliverytype of phase.
So she really set things upwith a lot of automation and
(11:49):
other things that came in tokind of fill the void that
people wouldn't really noticethat she was not there, and she
also was very honest with thepeople that she was delivering
to what she was doing.
And actually what ended uphappening is everybody was so
incredibly understanding becausethey really valued what she had
created for them, and this gavethem permission to also take a
(12:15):
look at what they were doing andhow they were doing it, and a
lot of people made somebeautiful growth moves.
Now, of course, there were somepeople who did not like this
shift that had to be made, butwhen it was framed from a place
of really a self-care lens andmaking sure that she was feeling
her best to be able to continuebringing her absolute best work
(12:36):
to them, it was so appreciatedby not only her clients but her
team.
And when she stepped away, shecreated some white space and
something new emerged within her.
She realized there wassomething different that she was
meant to be doing and shedidn't need to completely revamp
her business.
(12:56):
Instead, she added on a wholenew arm to the business that she
became more involved withbringing to life, and she was
still able to dip in to thisother part of her business with
her clients, where they stillgot to spend time with her and
she was so lit up that they gotso much more result of
(13:17):
positivity and impact, from herbeing in that state of mind that
her business grew even more andmore people came into that
original arm of the business.
But it was because she was litup from developing something new
.
We are meant to grow and changeand evolve, and as business
owners, we get to do it in theway that makes sense to us.
(13:39):
We get to really innovate Isn'tthat why we are doing this in
the first place?
Because we get to create.
We are co-creators with theuniverse, co-creators with
really our clients and thepeople we're serving, because we
are delivering to people thethings that they're letting us
know that they need and we'rebringing it forth with our own
(13:59):
unique essence.
And so that was a reallyinspiring story for me to
witness, because I reallythought that she was going to
close her doors and she had somuch magic in her to give that
it was just getting reallydimmed down from her being so
exhausted and uninspired thatthis pause she gave herself
(14:22):
permission to take and herwonderful team and her beautiful
clients also gave herpermission to take meaning they
supported her in it reallyrevived her and now she is doing
the work that is lighting herup and more people are being
positively impacted, and that ispossible for you too.
(14:48):
If you are noticing signs likewondering, do I need to shift
things completely?
This is just your next seasoncalling and, yeah, it may just
feel very uncomfortable at first, but what is on the other side
is more aligned, more easefuland more expansive than you can
(15:10):
imagine.
If you're in a space right nowwhere you can feel that pivot
coming but you're unsure how tonavigate it without unraveling
what you've built already, Iwant you to know again you're
not alone.
You are just ready for yournext iteration.
Next week, I'll be sharing apractical way to get crystal
(15:32):
clear on your vision and how tolay the framework to carry it
forward with more ease.
And, until then, honor whatyour body is telling you and
remember the next level of yoursuccess is not always about
doing more.
It's about becoming more you.
Thanks for listening and I lookforward to seeing you on the
(15:54):
next episode.
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