October 23, 2025 • 19 mins
🔗 Mentioned on this Episode: Show Notes 👈
For a long time, I thought growth meant adding more. More offers. More launches. More options for people to say yes. What I didn’t realize was that all that “more” was actually slowing everything down. My energy was scattered, my messaging got fuzzy, and even though I was working harder than ever, my business wasn’t expanding in the way I knew it could.
In this episode, I’m sharing the story of what happened when I finally hit pause and looked honestly at everything I’d built. I realized that simplifying wasn’t about giving up, it was about creating space for my best work to breathe. I’ll walk you through how I identified what needed to stay, what needed to go, and what happened when I focused on just one clear offer instead of trying to manage them all. Spoiler: it grew faster, and so did my peace.
If you’ve ever felt like your business has too many moving parts or like you’re juggling offers that no longer fit, this conversation will help you see a different way forward. Start with the Vision Map, it’s where I guide you through clarifying what’s truly aligned with your next level. Get it here.
Text us! What landed for you from this episode?
🧭 Clarify your next season of growth: Start your Vision Map here
🎁 Get the Seasons Success Method & Meditation
🎧 Listen, Subscribe & Rate this podcast
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sheila (00:01):
I used to think having more offers meant more income,
more freedom, and more ways toserve.
But what I've discovered isthat the opposite is true.
The moment I pruned back andfocused, things started to
shift.
Everything started growingquickly, my clients got better
results, and my energy camerushing back.
So if you're wondering whygrowth feels harder even though
(00:22):
you're doing more, stay with me.
By the end of this episode,you'll see how letting go could
actually increase your profitand give you back your peace.
Hi, welcome to the podcast.
I'm Sheila Botelho, and Ibelieve true success is built
from the inside out.
There was a season in mybusiness where everything looked
(00:42):
good from the outside.
I was creating, connecting,serving, and things were
happening.
The revenue was there, clientswere getting results, and my
creativity felt so alive.
But what people didn't see washow heavy it started to feel
behind the scenes.
See, I had built something thatwas so full and flourishing,
(01:03):
but I was running on mentaloverdrive.
And I remember the exactmorning I felt it most.
I sat at my desk with a hot mugof matcha, surrounded by all of
my post-it notes.
Each one was representing adifferent program or offer I was
managing.
And it was a lot.
(01:25):
You think, oh, I can buildthat.
(02:08):
I can meet that need.
And before you know it, you'vegot multiple ways for people to
work with you, all connected byyour brilliance, but scattered
across different entry points.
It all made sense to me atfirst because it had grown and
evolved over time.
I had my wellness programs, mybusiness intensives, and group
(02:29):
projects.
Everything had a place.
But over time, I began noticingthat while my offers looked
distinct, my clients' needs werenot.
The woman working on herself-care was also working on
her leadership.
The founder scaling theirrevenue was also managing
burnout.
These were not separatecategories, they were connected
(02:51):
expressions of the same journey.
And once I saw that, I couldn'tunsee it.
My coaching sessions became thefirst place where I
experimented with integration.
I began blending conversationsabout nervous system regulation
into strategic planning calls,and we'd map out quarterly goals
(03:11):
and then talk about how theirsleep or emotional boundaries
might be affecting their abilityto execute their goals.
Now, those moments wereelectric because they felt so
real.
It was in-person live feedback.
And they reflected how life andbusiness actually intertwine.
But behind the scenes, mysystems still reflected the
(03:34):
older version of me.
There were too many offers, toomany marketing messages, and
too many moving parts.
And I would spend hours tryingto segment my email list,
wondering who should hear aboutwhich offer.
My content calendar looked likea patchwork quilt.
Nothing was wrong, but like itdidn't look very cohesive after
(03:56):
a while.
So one day I asked myself avery simple question.
If someone brand new found metoday, would they understand
where to begin with me?
That question stopped me in mytracks.
I realized that if I wasconfused about where to send
people, they probably were too.
So I started back at thedrawing board.
(04:17):
I looked at everything I'dcreated over the years and got
really honest about what wasstill relevant and what I still
loved.
I asked myself what my mostaligned client actually needed
first.
And when I say I started fromthe beginning from scratch, I
don't mean I tore everythingdown, obviously.
(04:38):
What I mean is I slowed downenough to listen.
I went on my beautiful naturewalks, I journaled, I talked
with some of my mentors andbusiness besties, and I gave
myself permission to not havethe answer right away.
And what came through was asense of beautiful order.
I began to see a natural rhythmin my body of work.
(05:00):
The offers that once competedfor my attention started to all
of a sudden fall into a simplesequence.
And it reminded me of hownature organizes itself.
There's a rhythm to everythingwhen you allow it.
One of my clients had been in asimilar place.
She ran a successfulservice-based business with
(05:23):
multiple packages and pathwaysfor her clients.
On paper, it looked perfect.
It looked so good.
But when she came to me, shesaid she was tired.
And she was tired because ofthe constant mental juggling.
Her content online wasinconsistent because she wasn't
sure which offer to promote atany given time.
(05:45):
So we looked at everythingtogether.
And I asked her which offerfelt the most alive to her, the
one that truly represented herzone of genius.
Without hesitation, she namedit.
I could hear her energy shiftimmediately.
So we decided to lead with thatone.
She rebuilt her messagingaround it and created one clear
(06:08):
customer journey.
And within a few months, shehad more energy, her clients
were renewing, and her incomewas steadier.
See, simplifying her businessand the pathway in for people to
work with her didn't shrink herresults.
What it did was it stabilizedher results.
And that was what I experiencedtoo.
(06:29):
The moment I stopped trying tobe everything all at once, the
right people started showing up.
Clients came into my programsready, focused, and aligned.
I wasn't selling anything froma place of hustle.
I was inviting people ininstead from a place of clarity.
There's something magneticabout simplicity.
(06:51):
It creates space for people toactually see you.
When your message is clear, itresonates deeper.
And when your energy isgrounded, your presence becomes
your marketing.
You just need to show up andshare from where you're at in
that moment.
Now, whenever I feel the urgeto add something new, which
(07:12):
happens because that's just whoI am.
I love ideas, new ideas all thetime.
So what I do now though is Ipause and I ask myself, does
this deepen what already existsor does it distract from it?
That simple check-in has savedme countless hours and kept me
(07:32):
aligned with what truly matters.
And here is the beautifulparadox with all of this.
By doing less, my impact grew.
There were fewer decisions tomake.
This freed up everyone I workedwith to be more creative.
And my clients moved fasterbecause they weren't overwhelmed
(07:52):
by choices.
I had room to think, room torest, to create from inspiration
instead of being obligated tojust be on the hamster wheel of
bringing new things to life.
I often think about my gardenin the fall, which of course,
right now, when I'm recordingthis, it is the autumn.
And we have rose bushes andpeonies that were once just
(08:16):
reached out in full bloomtowards the sun.
And now everything's, you know,drying and moving back,
settling into the earth,composting into the earth.
And I wait a bit to prune mythings because I like to leave
uh enough for the animals tocome and grab them.
We have so many squirrels andchipmunks and rabbits and things
in the area.
(08:36):
So let them come and get all ofthe seeds and all of the
greens, whatever it is that theyneed.
And then when I'm actuallyready to prune them later in the
fall, I know that I'm nottaking away life.
I'm actually protecting it.
Because what happens when youprune a plant is all the energy
from the soil, from the sun,from the rain, it all moves into
(08:58):
the roots of that plant.
So the next bloom can bestronger.
It's not wasted on things thatare dying exterior to the plant.
And I want you to have thatword picture in your mind.
Business is the same.
Pruning brings potency.
So maybe you're listening tothis and realizing that your
(09:19):
creative energy has been spreadtoo thin.
Maybe you've built so many goodthings that you barely have
time to enjoy any of them.
And if that feels familiar,this is your moment to breathe,
to come back to what trulylights you up.
That line sounds simple when Isay it.
(09:40):
I know, but I also understandhow complicated it feels when
you are the one in the middle ofall the moving parts because
I've been there so many times.
I know what it feels like to bestaring at the spreadsheet of
your offers, your team messages,your content calendar, and
think, but I built all of thiswith so much purpose.
(10:03):
That's the hardest part.
Each piece of it made sensewhen you created it.
Each offer probably served aversion of you that existed at
that time, or a version of yourclients that needed that exact
support.
This is also true if it'sproducts that we're talking
(10:23):
about.
There's so much power in havingone product and building a
whole business around it beforeadding on other products.
That's been my background inthe wellness products space for
33 years.
That the a core product line issomething that can give you so
much loyalty in your customerbase.
(10:45):
And of course, as you'redealing with your clients and
helping them and they're gettingthese great results, you want
to keep adding more ways forthem to feel better.
And it can dilute things.
You have to be very strategicabout it.
The problem is not that thosethings existed.
It's that we sometimes keepeverything running long after
(11:08):
the season has shifted.
There was a point when Irealized my creative process had
started to work against me.
I loved creating so much that Ididn't notice how it was
pulling me away from the verything that gave my business
life.
And that's my personalpresence.
I was moving from project toproject, tweaking messaging,
(11:29):
filming modules, planning newways of people reaching me.
And I convinced myself thatthis was momentum.
But really what it was wasnoise.
And this is something thathappened early on when I started
in the online space.
And what I've learned now aboutwomen in business, especially
those of us who have been in thegame for a while, is that we
(11:52):
carry an incredible amount ofinvisible work.
We are not just entrepreneurs,we're leaders, mothers,
partners, caregivers,visionaries, and sometimes even
the emotional support system foreveryone around us, including
our clients.
So when we add another offer,this is more than just a revenue
(12:14):
stream.
We're also adding in decisions,responsibilities, and
additional emotional weight.
That is another reason whysimplification is not just a
business strategy, it is an actof self-leadership.
It's the moment you decide thatyour energy matters as much as
(12:35):
your results.
For me, the turning point camewhen I noticed how much time I
was spending, switching betweenmindsets.
One minute I'd be deep incoaching someone through their
health habits.
Then I'd be pivoting intoteaching business systems.
The content was connected, butthe mental gear shift was
(12:57):
massive.
And I'd end each day feelingreally scattered.
Like I was always a few stepsbehind my own brilliance.
It was only when I startedpaying attention to my own
energy patterns that Iunderstood why I felt so
drained.
I realized that the clarity Iwanted wasn't going to come from
(13:18):
launching something new.
It was actually going to comefrom listening to what was
already working.
So I started asking betterquestions of myself.
Like, what did my clients thankme for the most?
What part of my work made timedisappear?
Where I just got lost in it.
(13:39):
What did I feel most aliveteaching?
And those very simplequestions, but they got pretty
deep pretty quickly, led me backto the center.
And from that place, I was ableto see which offers were simply
repeating the same lesson indifferent packaging.
I had to get really honestabout the fact that some of my
(14:02):
offers were created out of myexcitement, really, not
strategy.
And they weren't aligned withthe long-term vision that I had
for my life or the impact that Iwanted to make.
And once I released them, Iimmediately felt lighter and my
business started to breatheagain.
And what was also cool is thatthose ideas, those exciting
(14:22):
things that I was doing, it'snot like I had to completely
abandon them.
I could fold them into theoffers I was focused on
presenting.
And that is the thing aboutclarity.
Clarity is truly when you arereturning to the essence of what
you already know works.
(14:44):
One of my clients, a creativeentrepreneur, went through
something similar.
And she first came to mehaving, I think it was six
offers at the time.
And each one served a slightlydifferent audience.
And she was managing it allherself.
Her sales were good, but shewas really exhausted.
(15:04):
And her words were, I feel likeI'm holding up the entire
business with my bare hands.
And she had some contractorshelping her.
And she really thought thatwhen she came to me, what we
would be doing is helping heronboard a team.
But instead, we went to thevery, very beginning and we
worked together to understandwhat was her actual vision for
(15:25):
the next decade.
What did she truly want?
And what she told me was shetruly wanted a business that
supported her lifestyle, not onethat completely consumed it.
So we started by mapping herenergy across her offers, and
she quickly saw which one lither up every single time.
And that offer also happened tobe the one that consistently
(15:48):
brought in the best clients forher and the highest profit
margin.
So she decided to focus on thatone and let go of the rest.
She was freaked out at first,like, oh my gosh, I'm I'm losing
out if I let go of these otherthings.
And she doubted herself, but weworked through it.
And within three months, shenoticed her schedule opening up,
(16:11):
her sales growing, and mostimportantly, her joy was
returning.
She found some time to rest, totravel, and even to write again
for pleasure.
And her audience responded toher clarity.
That's what clarity does.
It communicates somethingwithout you having to say a
word.
People can feel it.
(16:33):
They trust you more easilybecause they sense that you
trust you.
So when I look back now, I seethat every season of my business
has expanded faster when Iactually had a season of pruning
ahead of that time.
It's not a coincidence.
It truly is a rhythm.
Sometimes we think we need anew strategy or a marketing
(16:56):
tweak when really what we needis a moment of honesty, to pause
and ask ourselves, what am Idoing out of habit instead of
alignment?
And what am I keeping because Iworked hard for it instead of
what truly is working in themoment?
When you clear space for whatmatters, everything else starts
(17:17):
to organize itself.
Your message becomes magnetic,your schedule feels breathable,
and your creativity starts toflow again.
And that is why the vision mapexists.
It's not just another strategychecklist, it's a compass.
It helps you see what your nextright step is, not based on
(17:37):
what's happening externallyaround you and the trends, but
actually according to your ownunique rhythm and long-term
vision.
I don't believe clarity comesfrom adding, it comes from
returning, returning to the coreof your work, your reason why,
and the people you're meant toserve.
When you return to that place,you'll notice that the noise
(18:01):
fades.
You stop overthinking your nextmove.
You stop comparing yourbusiness model to someone
else's, and you start trustingyour pace again.
And maybe, like me, you'llstart to enjoy your business in
a way that you haven't in years.
The space between doing andbeing begins to fill with
meaning again.
(18:21):
That's where the creativitylives.
And that is where your next bigidea will come from.
It's not going to be all aboutlike brainstorming sessions.
It may actually be from sittingin stillness with yourself.
When you have the courage tosimplify, you give yourself back
to your work in a deeper way.
You create from presence, yourelease pressure, and that is
(18:46):
what your clients will feel.
If you've been craving thatfeeling, I invite you to start
with the vision map.
You'll find it linked in theshow notes.
And when you're ready, thelegacy framework will show you
how to bring your bigger visionto life one clear step at a
time.
If this episode spoke to you,jot down what landed the most
for you and share it withsomeone who's ready to reclaim
(19:08):
their focus and their peace.
Thank you for listening, andI'll see you on the next
episode.
I used to think having more offers meant more income,
more freedom, and more ways toserve.
But what I've discovered isthat the opposite is true.
The moment I pruned back andfocused, things started to
shift.
Everything started growingquickly, my clients got better
results, and my energy camerushing back.
So if you're wondering whygrowth feels harder even though
(00:22):
you're doing more, stay with me.
By the end of this episode,you'll see how letting go could
actually increase your profitand give you back your peace.
Hi, welcome to the podcast.
I'm Sheila Botelho, and Ibelieve true success is built
from the inside out.
There was a season in mybusiness where everything looked
(00:42):
good from the outside.
I was creating, connecting,serving, and things were
happening.
The revenue was there, clientswere getting results, and my
creativity felt so alive.
But what people didn't see washow heavy it started to feel
behind the scenes.
See, I had built something thatwas so full and flourishing,
(01:03):
but I was running on mentaloverdrive.
And I remember the exactmorning I felt it most.
I sat at my desk with a hot mugof matcha, surrounded by all of
my post-it notes.
Each one was representing adifferent program or offer I was
managing.
And it was a lot.
(01:25):
You think, oh, I can buildthat.
(02:08):
I can meet that need.
And before you know it, you'vegot multiple ways for people to
work with you, all connected byyour brilliance, but scattered
across different entry points.
It all made sense to me atfirst because it had grown and
evolved over time.
I had my wellness programs, mybusiness intensives, and group
(02:29):
projects.
Everything had a place.
But over time, I began noticingthat while my offers looked
distinct, my clients' needs werenot.
The woman working on herself-care was also working on
her leadership.
The founder scaling theirrevenue was also managing
burnout.
These were not separatecategories, they were connected
(02:51):
expressions of the same journey.
And once I saw that, I couldn'tunsee it.
My coaching sessions became thefirst place where I
experimented with integration.
I began blending conversationsabout nervous system regulation
into strategic planning calls,and we'd map out quarterly goals
(03:11):
and then talk about how theirsleep or emotional boundaries
might be affecting their abilityto execute their goals.
Now, those moments wereelectric because they felt so
real.
It was in-person live feedback.
And they reflected how life andbusiness actually intertwine.
But behind the scenes, mysystems still reflected the
(03:34):
older version of me.
There were too many offers, toomany marketing messages, and
too many moving parts.
And I would spend hours tryingto segment my email list,
wondering who should hear aboutwhich offer.
My content calendar looked likea patchwork quilt.
Nothing was wrong, but like itdidn't look very cohesive after
(03:56):
a while.
So one day I asked myself avery simple question.
If someone brand new found metoday, would they understand
where to begin with me?
That question stopped me in mytracks.
I realized that if I wasconfused about where to send
people, they probably were too.
So I started back at thedrawing board.
(04:17):
I looked at everything I'dcreated over the years and got
really honest about what wasstill relevant and what I still
loved.
I asked myself what my mostaligned client actually needed
first.
And when I say I started fromthe beginning from scratch, I
don't mean I tore everythingdown, obviously.
(04:38):
What I mean is I slowed downenough to listen.
I went on my beautiful naturewalks, I journaled, I talked
with some of my mentors andbusiness besties, and I gave
myself permission to not havethe answer right away.
And what came through was asense of beautiful order.
I began to see a natural rhythmin my body of work.
(05:00):
The offers that once competedfor my attention started to all
of a sudden fall into a simplesequence.
And it reminded me of hownature organizes itself.
There's a rhythm to everythingwhen you allow it.
One of my clients had been in asimilar place.
She ran a successfulservice-based business with
(05:23):
multiple packages and pathwaysfor her clients.
On paper, it looked perfect.
It looked so good.
But when she came to me, shesaid she was tired.
And she was tired because ofthe constant mental juggling.
Her content online wasinconsistent because she wasn't
sure which offer to promote atany given time.
(05:45):
So we looked at everythingtogether.
And I asked her which offerfelt the most alive to her, the
one that truly represented herzone of genius.
Without hesitation, she namedit.
I could hear her energy shiftimmediately.
So we decided to lead with thatone.
She rebuilt her messagingaround it and created one clear
(06:08):
customer journey.
And within a few months, shehad more energy, her clients
were renewing, and her incomewas steadier.
See, simplifying her businessand the pathway in for people to
work with her didn't shrink herresults.
What it did was it stabilizedher results.
And that was what I experiencedtoo.
(06:29):
The moment I stopped trying tobe everything all at once, the
right people started showing up.
Clients came into my programsready, focused, and aligned.
I wasn't selling anything froma place of hustle.
I was inviting people ininstead from a place of clarity.
There's something magneticabout simplicity.
(06:51):
It creates space for people toactually see you.
When your message is clear, itresonates deeper.
And when your energy isgrounded, your presence becomes
your marketing.
You just need to show up andshare from where you're at in
that moment.
Now, whenever I feel the urgeto add something new, which
(07:12):
happens because that's just whoI am.
I love ideas, new ideas all thetime.
So what I do now though is Ipause and I ask myself, does
this deepen what already existsor does it distract from it?
That simple check-in has savedme countless hours and kept me
(07:32):
aligned with what truly matters.
And here is the beautifulparadox with all of this.
By doing less, my impact grew.
There were fewer decisions tomake.
This freed up everyone I workedwith to be more creative.
And my clients moved fasterbecause they weren't overwhelmed
(07:52):
by choices.
I had room to think, room torest, to create from inspiration
instead of being obligated tojust be on the hamster wheel of
bringing new things to life.
I often think about my gardenin the fall, which of course,
right now, when I'm recordingthis, it is the autumn.
And we have rose bushes andpeonies that were once just
(08:16):
reached out in full bloomtowards the sun.
And now everything's, you know,drying and moving back,
settling into the earth,composting into the earth.
And I wait a bit to prune mythings because I like to leave
uh enough for the animals tocome and grab them.
We have so many squirrels andchipmunks and rabbits and things
in the area.
(08:36):
So let them come and get all ofthe seeds and all of the
greens, whatever it is that theyneed.
And then when I'm actuallyready to prune them later in the
fall, I know that I'm nottaking away life.
I'm actually protecting it.
Because what happens when youprune a plant is all the energy
from the soil, from the sun,from the rain, it all moves into
(08:58):
the roots of that plant.
So the next bloom can bestronger.
It's not wasted on things thatare dying exterior to the plant.
And I want you to have thatword picture in your mind.
Business is the same.
Pruning brings potency.
So maybe you're listening tothis and realizing that your
(09:19):
creative energy has been spreadtoo thin.
Maybe you've built so many goodthings that you barely have
time to enjoy any of them.
And if that feels familiar,this is your moment to breathe,
to come back to what trulylights you up.
That line sounds simple when Isay it.
(09:40):
I know, but I also understandhow complicated it feels when
you are the one in the middle ofall the moving parts because
I've been there so many times.
I know what it feels like to bestaring at the spreadsheet of
your offers, your team messages,your content calendar, and
think, but I built all of thiswith so much purpose.
(10:03):
That's the hardest part.
Each piece of it made sensewhen you created it.
Each offer probably served aversion of you that existed at
that time, or a version of yourclients that needed that exact
support.
This is also true if it'sproducts that we're talking
(10:23):
about.
There's so much power in havingone product and building a
whole business around it beforeadding on other products.
That's been my background inthe wellness products space for
33 years.
That the a core product line issomething that can give you so
much loyalty in your customerbase.
(10:45):
And of course, as you'redealing with your clients and
helping them and they're gettingthese great results, you want
to keep adding more ways forthem to feel better.
And it can dilute things.
You have to be very strategicabout it.
The problem is not that thosethings existed.
It's that we sometimes keepeverything running long after
(11:08):
the season has shifted.
There was a point when Irealized my creative process had
started to work against me.
I loved creating so much that Ididn't notice how it was
pulling me away from the verything that gave my business
life.
And that's my personalpresence.
I was moving from project toproject, tweaking messaging,
(11:29):
filming modules, planning newways of people reaching me.
And I convinced myself thatthis was momentum.
But really what it was wasnoise.
And this is something thathappened early on when I started
in the online space.
And what I've learned now aboutwomen in business, especially
those of us who have been in thegame for a while, is that we
(11:52):
carry an incredible amount ofinvisible work.
We are not just entrepreneurs,we're leaders, mothers,
partners, caregivers,visionaries, and sometimes even
the emotional support system foreveryone around us, including
our clients.
So when we add another offer,this is more than just a revenue
(12:14):
stream.
We're also adding in decisions,responsibilities, and
additional emotional weight.
That is another reason whysimplification is not just a
business strategy, it is an actof self-leadership.
It's the moment you decide thatyour energy matters as much as
(12:35):
your results.
For me, the turning point camewhen I noticed how much time I
was spending, switching betweenmindsets.
One minute I'd be deep incoaching someone through their
health habits.
Then I'd be pivoting intoteaching business systems.
The content was connected, butthe mental gear shift was
(12:57):
massive.
And I'd end each day feelingreally scattered.
Like I was always a few stepsbehind my own brilliance.
It was only when I startedpaying attention to my own
energy patterns that Iunderstood why I felt so
drained.
I realized that the clarity Iwanted wasn't going to come from
(13:18):
launching something new.
It was actually going to comefrom listening to what was
already working.
So I started asking betterquestions of myself.
Like, what did my clients thankme for the most?
What part of my work made timedisappear?
Where I just got lost in it.
(13:39):
What did I feel most aliveteaching?
And those very simplequestions, but they got pretty
deep pretty quickly, led me backto the center.
And from that place, I was ableto see which offers were simply
repeating the same lesson indifferent packaging.
I had to get really honestabout the fact that some of my
(14:02):
offers were created out of myexcitement, really, not
strategy.
And they weren't aligned withthe long-term vision that I had
for my life or the impact that Iwanted to make.
And once I released them, Iimmediately felt lighter and my
business started to breatheagain.
And what was also cool is thatthose ideas, those exciting
(14:22):
things that I was doing, it'snot like I had to completely
abandon them.
I could fold them into theoffers I was focused on
presenting.
And that is the thing aboutclarity.
Clarity is truly when you arereturning to the essence of what
you already know works.
(14:44):
One of my clients, a creativeentrepreneur, went through
something similar.
And she first came to mehaving, I think it was six
offers at the time.
And each one served a slightlydifferent audience.
And she was managing it allherself.
Her sales were good, but shewas really exhausted.
(15:04):
And her words were, I feel likeI'm holding up the entire
business with my bare hands.
And she had some contractorshelping her.
And she really thought thatwhen she came to me, what we
would be doing is helping heronboard a team.
But instead, we went to thevery, very beginning and we
worked together to understandwhat was her actual vision for
(15:25):
the next decade.
What did she truly want?
And what she told me was shetruly wanted a business that
supported her lifestyle, not onethat completely consumed it.
So we started by mapping herenergy across her offers, and
she quickly saw which one lither up every single time.
And that offer also happened tobe the one that consistently
(15:48):
brought in the best clients forher and the highest profit
margin.
So she decided to focus on thatone and let go of the rest.
She was freaked out at first,like, oh my gosh, I'm I'm losing
out if I let go of these otherthings.
And she doubted herself, but weworked through it.
And within three months, shenoticed her schedule opening up,
(16:11):
her sales growing, and mostimportantly, her joy was
returning.
She found some time to rest, totravel, and even to write again
for pleasure.
And her audience responded toher clarity.
That's what clarity does.
It communicates somethingwithout you having to say a
word.
People can feel it.
(16:33):
They trust you more easilybecause they sense that you
trust you.
So when I look back now, I seethat every season of my business
has expanded faster when Iactually had a season of pruning
ahead of that time.
It's not a coincidence.
It truly is a rhythm.
Sometimes we think we need anew strategy or a marketing
(16:56):
tweak when really what we needis a moment of honesty, to pause
and ask ourselves, what am Idoing out of habit instead of
alignment?
And what am I keeping because Iworked hard for it instead of
what truly is working in themoment?
When you clear space for whatmatters, everything else starts
(17:17):
to organize itself.
Your message becomes magnetic,your schedule feels breathable,
and your creativity starts toflow again.
And that is why the vision mapexists.
It's not just another strategychecklist, it's a compass.
It helps you see what your nextright step is, not based on
(17:37):
what's happening externallyaround you and the trends, but
actually according to your ownunique rhythm and long-term
vision.
I don't believe clarity comesfrom adding, it comes from
returning, returning to the coreof your work, your reason why,
and the people you're meant toserve.
When you return to that place,you'll notice that the noise
(18:01):
fades.
You stop overthinking your nextmove.
You stop comparing yourbusiness model to someone
else's, and you start trustingyour pace again.
And maybe, like me, you'llstart to enjoy your business in
a way that you haven't in years.
The space between doing andbeing begins to fill with
meaning again.
(18:21):
That's where the creativitylives.
And that is where your next bigidea will come from.
It's not going to be all aboutlike brainstorming sessions.
It may actually be from sittingin stillness with yourself.
When you have the courage tosimplify, you give yourself back
to your work in a deeper way.
You create from presence, yourelease pressure, and that is
(18:46):
what your clients will feel.
If you've been craving thatfeeling, I invite you to start
with the vision map.
You'll find it linked in theshow notes.
And when you're ready, thelegacy framework will show you
how to bring your bigger visionto life one clear step at a
time.
If this episode spoke to you,jot down what landed the most
for you and share it withsomeone who's ready to reclaim
(19:08):
their focus and their peace.
Thank you for listening, andI'll see you on the next
episode.
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