🔥 How Barrie Cohen Left Burnout Behind—and Built a PR Agency That Actually Gets Results
On this episode of The Shift Spotlight™, we sit down with Barrie Cohen—scuba diver, founder of Barrie Cohen PR, and the strategist behind some of today’s most visible brands.
After walking away from a toxic job, Barrie didn’t just start a business—she redefined what modern PR looks like. Think less press releases, more real relationships, smart strategy, and turning podcasts into visibility powerhouses.
In this honest, high-impact conversation, we cover:
🎯 Why most people misunderstand PR—and what actually works now
🌍 The freedom (and friction) of running a fully remote, women-led team across time zones
🧠 The mindset shift that nearly broke her—and what she learned from it
🎙️ How to turn podcast guest spots into weeks of content and real ROI
🚫 The visibility mistakes that keep founders stuck—and how to stop playing small
Whether you’re leading a team, building a brand, or tired of shouting into the void—Barrie’s approach to PR might just change how you show up.
Podcast Guest:
◾ Barrie Cohen – Founder, Barrie Cohen Public Relations
◾ Hosted by Winter Paskins | www.shiftspotlight.com
We’re always looking for inspiring guests. ➡️ www.ShiftSpotlight.com ⬅️
The Shift Spotlight Podcast is a GCE Strategic Consulting production.
💼 Ready to level up your leadership team with expert support? Explore our fractional EOS® integrator and executive services at www.gcestrategicconsulting.com.
🎙️ Think you’d be a great guest? Apply HERE → https://gcestrategicconsulting.com/shift-spotlight-podcast
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