2/12/25 - Episode 152
Episode Summary
In Episode 152 of the Shopify Solutions Podcast, host Scott Austin shares his methodology for evaluating Shopify stores, focusing on two key aspects:
- Trust: Does the store evoke trust in the brand or company?
- Confidence: Does the experience give customers confidence that the products they select are right for their needs?
Scott emphasizes the importance of the product page as the most critical part of an online store, as it's where conversions happen. He discusses evaluating elements such as product information, photography, copy, and videos to ensure they provide all the necessary details for customers to make informed purchase decisions.
He also highlights the significance of a well-structured navigation system, including collection pages and filters, to guide customers through their shopping journey. Additionally, Scott touches on the importance of consistent branding, professional design, and the presence of customer reviews to build trust.
Throughout the episode, Scott provides practical insights and examples to help store owners effectively assess and improve their Shopify stores.
Show Links
- Store Audit by Scott Austin - https://jadepuma.com/products/ecommerce-store-audit
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-152-how-to-evaluate-a-shopify-store
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