4/22/25 - Episode 157
Episode Summary
In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%. Quizzes build trust by asking strategic questions and recommending products based on customer responses.
Key points:
- Focus on the quiz goal first (conversion vs. expertise).
- Track quiz step completion rates.
- Best traffic sources: search ads and email, not social media.
- Tools like Typeform work well, even without native Shopify integration.
✨ Bottom line: Quiz funnels personalize shopping, increase trust, and drive sales when done right.
Show Links
- Omirank - https://omirank.com/
- Dylan on Linkedin - https://www.linkedin.com/in/digitaldylanofficial/
- Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experience
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-157-quiz-funnels-in-your-shopify-store
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