10/15/25
Episode Summary
The host, Scott Austin, interviews filmmaker Jake Isham on how to use video as a storytelling tool for brands and e-commerce stores.
đź’ˇ Key Takeaways
Why video matters for e-commerce & brand building
- Jake argues that video is one of the strongest ways to convey brand identity, build trust, and engage audiences — especially because good video content can attract attention in a crowded space.Â
What makes a video “great”
- Uniqueness and visual hooks are crucial to grab attention.Â
- Use storytelling over just listing specs — focus on the problem your product solves and the emotions around it.Â
- Speak your customer’s language. Use their words when describing their pain points or needs.Â
Experimentation is key
- You might not know up front which video concept will “stick,” so try multiple versions and see what resonates.Â
Practical advice for smaller brands / DIYers
- Many small brands start using just their phone and free editing software.Â
- Be realistic about the time investment needed for shooting, editing, and refining video work.Â
- Distribute videos broadly: YouTube is emphasized (as the 2nd largest search engine) and has SEO benefits beyond just a video channel.Â
Show LinksÂ
- Website - https://www.jakeisham.com/
- LinkedIn - https://www.linkedin.com/in/jakeisham/
- Brand-It! Calendar - https://apps.shopify.com/brand-it-calendarÂ
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-170-storytelling-with-video
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