11/26/25
Episode Summary
Episode 173 covers how Shopify merchants use discount codes and why unique, single-use codes often outperform public sitewide codes. The guests share data from 162,000 discount sets, showing that 20% off is the most common offer, followed by 10%. They explain that public codes get shared widely and can hurt margins, while unique codes work better for welcome flows, win-backs, affiliates, and targeted campaigns. The episode emphasizes disciplined discount management, avoiding over-discounting, and using strategic offers like gift-with-purchase when appropriate.
Show Links
- Discount Code Report - http://seguno.com/unique-discount-code-benchmarks
- Cara - cara@seguno.com
- Becky - becky@caddislife.com
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-173-discount-codes-in-shopify
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Bobby Bones Show
Listen to 'The Bobby Bones Show' by downloading the daily full replay.