Building (and Supporting) a Marketing Team

It's often said that managing people is the most challenging aspect of running a business. While there is some truth to that, the statement implies that "the people" are the issue—when in reality, it's often rushed processes, being unintentional or unspecific about roles and responsibilities, and failing to provide clear feedback or effective coaching that are to blame.

After several years of growth and nearly constant recruiting, the leadership team at Middle of Six has refined their people processes and are excited to share best practices. As a company, we believe that building a strong team starts with clarity in the recruiting and interview process and is maintained by creating an environment of trust, respect, and transparency. 

In the final episode of Season 2, Principals Wendy Simmons and Melissa Richey are joined by Operations Manager Susan O'Leary to discuss their philosophies for recruiting, interviewing, onboarding, and supporting a tightly bonded and highly effective marketing team. 

CPSM CEU Credits: 0.5 | Domain: 6