How to Change-Proof Your Marketing Department

If you're feeling some unease in this post-pandemic, up-and-down economy—you're not alone. Lessons from the Great Recession have taught us AEC marketers that in times of uncertainty, our departments come under intense scrutiny. Developing flexible and adaptable processes and perspectives will help you 'change proof' your internal marketing resources and ensure you're ready to pivot to respond to shifts in the economy. 

Tune in to this conversation between Wendy Simmons and Senior Marketing Strategist Allison Tivnon, as they expand on concepts introduced in Allison's book "Marketing at Low Tide." Allison, who also serves as a city councilwoman, possesses firsthand knowledge of the financial challenges faced by local communities and municipalities. The main takeaway? Even in times of economic turmoil and tougher competition, there is still plenty of valuable work for marketers to do to position our firms, protect market share, and keep sailing smoothly.

CPSM CEU Credits:  0.75 | Domain: 6