August 27, 2024 • 32 mins
Experience the intersection of patient safety and cinematic storytelling with filmmaker Mike Eisenberg, as he shares his journey from creating the impactful documentary "To Err is Human" to his new project "The Pitch: Patient Safety's Next Generation." Inspired by his father, John Eisenberg, a trailblazer in healthcare quality, Mike sheds light on the positive strides in patient safety and how technology is revolutionizing the field. Expect to be moved and motivated by stories of innovation and the relentless pursuit of improvement in healthcare.
Discover the transformative power of simulation technologies in healthcare education through the lens of Mike's filmmaking. From the bustling halls of a SimGhosts conference to the cutting-edge simulation labs at iEXCEL in Omaha, Nebraska, Mike's narrative captures the dynamic shift in training methodologies, especially in a post-COVID world. Learn about the resilience and adaptability of young learners as they navigate new educational technologies, and understand the critical role of accessible, round-the-clock learning tools.
Embark on the challenging journey of film distribution with Mike as he navigates financial hurdles and leverages community support to bring "The Pitch" to light. From crowdfunding efforts and the backing of industry leaders like Laerdal and CAE, on to Err is Human to utilizing strategies that ensure the Pitch reaches its audience. Engage in thought-provoking post-screening discussions and get the scoop on upcoming pre-release events and official streaming dates on platforms like iTunes and Amazon Prime. Mike’s story is a testament to the power of community, technology, and unwavering dedication to patient safety.
Film website: thepitchdocumentary.com
https://talltaleproductions.com/the-pitch-documentary/
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(00:48):
Welcome to The Sim Cafe, apodcast produced by the team at
Innovative Sim Solutions, editedby Shelly Houser.
Join our host,, deb Tauber, andco-host Jerrod Jeffries as they
sit down with subject matterexperts from across the globe to
(01:09):
reimagine clinical educationand the use of simulation.
So pour yourself a cup ofrelaxation, sit back, tune in
and learn something new from TheSim Cafe.
Deb Tauber (01:31):
Welcome to another episode of The Sim Cafe.
Today we're here with JerrodJeffries and Mike Eisenberg.
Thank you so much for beingwith us today, Mike.
Mike Eisenberg (01:39):
Thank you for having me.
Deb Tauber (01:42):
Thank you, why don't you tell our listeners a little
bit about yourself?
Mike Eisenberg (01:47):
Well, I am a filmmaker out of Chicago and in
2018, 2019, we released a filmcalled Two Errors Human, which
was our first sort of foray intothe patient safety and
healthcare space, where welooked at the big picture of
healthcare and patient safety.
Where are we now?
How far does the system have togo?
(02:09):
But approaching it in apositive way, looking at the
people doing the work to improvepatient safety, not doing that
headline chasing you're going todie if you go to a hospital
because there are evil peopleeverywhere, which sells
sometimes.
But I think we had anopportunity to really take
(02:30):
advantage of a space that peopledon't operate in very much when
they tell stories abouthealthcare, and that's the
positive stories of improvement.
And you know, we were able toscreen that film 250, probably
now closer to 300 times acrossthe country.
We had nine different countriestoo, and it was very clear to me
that patient safety wasimportant to a lot of people.
(02:50):
And it took me on a journey thatI continue today, where I speak
about patient safety from myperspective, which is a little
different, you know, in thefilmmaking side, interviewing
people, not being specifically,you know, from the medical field
myself.
And now we are getting set torelease our follow-up
documentary, which is called thePitch Patient Safety's Next
(03:10):
Generation, and this is abouttechnology's role in healthcare
and patient safety movingforward, looking at the future
and looking at how do wecapitalize on these technologies
and innovations that otherindustries seem to be utilizing
so well and do that in thepatient safety space.
And we were fortunate enough tohave the support of the Jewish
Healthcare Foundation to makethat film, and they gave us so
(03:34):
much freedom to do it our way.
So it wasn't, like you know,this overcast that sometimes
financial support can have infilmmaking.
It was a very, very goodopportunity for us to continue
our journey in patient safety infilmmaking, and I think that
the reception so far has beenreally good, but we haven't even
released it yet, so a lot moreto come.
Jerrod Jeffries (03:54):
There's a lot there.
So one congrats on the upcomingfilm, The Pitch.
I know that there was a veryyou have a lot of super fans
from the first and I'm surethere's a lot of anticipation
here coming up the second.
But I think, even before we getinto some of the film pieces,
what was your draw or desire tobe do stuff within patient
(04:16):
safety or simulation, or whatcame from that?
Mike Eisenberg (04:19):
That really is a that has a personal history,
but not one that you mightexpect.
Right, it's not my personalexperience with medical harm or
a family member.
It's actually my dad, JohnEisenberg, who was the director
of the Agency for HealthcareResearch and Quality until he
passed in 2002.
And I was a teenager at thetime.
(04:39):
I didn't have a full grasp ofwhat his career was all about.
I knew he worked in healthcareand he was on TV sometimes.
He talked to Bill Clinton hereand there and he was important.
But when he passed away Istarted to see how many people
he impacted in his life.
They all kind of came out ofthe woodwork and it was really
powerful.
But 15 to 20 years later Ireally started getting into my
(05:02):
groove as a filmmaker andlooking around for stories that
I could really sink my teethinto, and it sort of reminded me
of the fact that every year Iwould get an article about AHRQ
possibly being defunded andwanted to make a film about the
agency and what they do, so Icould sort of share with people
this thing not a lot of peopleknow about.
That's so vital for the qualityof healthcare in our country.
(05:24):
And when we started making thatfilm we realized very quickly
like there's a much biggerpicture about patient safety and
one that people don't oftentalk about and, as I said before
, in a positive storytelling.
I think it's something that Itake from my father, where he
was not about that negativeblame and shame culture of
healthcare at the time.
He really wanted to promote howdo we improve and how do we get
(05:45):
better, and the best way to dothat is to show what works, not
what doesn't, and that's reallythe backdrop of what started
this journey.
But now I feel this sort ofobligation, not a burden.
But it is joyful that I get tocontinue his legacy in my own
way and I know it means a lot tomy family and I take pride in
the fact that I get to do itthis way.
Jerrod Jeffries (06:08):
Certainly.
I think that's wonderful and Ithink that there's shifts within
generations, of course, but tobe able to tell that story but
also have it disseminated andeducate people, that's the most
important and I think that, asmuch as within new generations,
you know, film or movies or someform of multimedia in terms of
(06:28):
articles are almost dead andpeople don't want to read.
But when it comes to watching,whatever it may be and that can
be cut up in different synopsesand be able to bite size, that
is just the start, but alsoseeing the full feature is very
different as well but alsoseeing the full feature is very
different as well.
Mike Eisenberg (06:50):
Well, I also think that that brings you into
the simulation side of thingstoo, where you did ask about
that and I sort of avoided it,not intentionally, but when we
were making the first filmwithout the sort of knowledge of
what patient safety world isabout, we went in very blind and
explored and we spent threeyears making that film.
So it was a lot of digging andclawing and finding stories, and
one that really resonated withme was simulation in healthcare,
(07:13):
and so we had that played afairly big role in our previous
film.
How do you not only how do youuse sort of the hi-fi
technologies at the time totrain clinicians so that they
don't have to practice on people, but also how do you use
simulation in a lo-fi way totrain the communication and the
way that clinicians and doctorsphysicians are actually talking
(07:34):
to patients about errors andabout things that don't always
go right.
That was really important andimpressive to me and part of the
system that I hadn't seenbefore, that I wanted to see
more of, and now you know, fastforwarding to this film, the
pitch, it was very clear to methat you can't tell the story of
technology's role in healthcare, while also avoiding simulation
(07:57):
, and we wanted to tell newstories.
We didn't want to just do thesame movie, but simulation was
one where it was like, okay, wehave to come back to that and
really focusing in a little bitmore about how to use the tools
that the next generation ofclinicians have been using their
whole lives.
Right, these are 20, 21 year oldkids who've had a phone in
their pocket their whole life,or however you put it nine years
(08:20):
old, 12 years old, whatever,and they expect to be taught the
way that they see the world.
And it is the simulationcommunity that I think is taking
that responsibility.
And we were able to show thatwith IXL in Omaha, Nebraska,
(08:40):
where we featured that for agood portion of the new film,
and it really shows you howtechnology and simulation go
hand in hand with education andtraining the next generation.
So it was really fun to see that, and a funny backstory sidebar
is I had gone to SimGhosts tospeak about patient safety, and
this was literally last year orwhat was maybe just two years
(09:01):
ago, I don't remember, but theywere at IXL or they were at
Omaha and IXL's venue, andthat's when I sort of saw what
was going on there.
We had a much smaller storyabout education and simulation
and technology, and I saw whatwas going on there and I came
back to Chicago and I told myteammates that we have to scrap
that other story as much as Ilove it, because there's so much
(09:22):
happening here that you canreally rally like a whole
portion of the film around itand I'm glad we did it because I
think that's been one of theparts of the film that's
resonated most with our earlyaudiences.
Jerrod Jeffries (09:33):
So it's really cool to see that yeah, and I was
there in Omaha with the simconference and, as I was kind of
mentioning, it's like youconverted a lot of fans as super
fans, because I think that youreally strike a chord.
So even all the editing andcutting and redoing it because
three years is a long time tocreate something, obviously, uh,
but I think you've reallyunderstood part of the
(09:56):
demographic.
And back to the simulationpiece.
It's like it really strikes achord or a point where people
are like yes, this is the bridgebetween healthcare and
technology, and the simulationaspect is, of course, there's a
lot of geeks, there's a lot ofnerds, but at the same time,
there's a lot of coolness factor.
No-transcript, and I think howyou portray it does bring these
(10:41):
aspects to light in a in a verytangible way.
Mike Eisenberg (10:45):
Yeah, I obviously have no personal
attachment to this stimulationworld, but it is very clear to
me that it's important.
And that's filmmaker bias too.
Like I have the power to tellwhatever story I want, as long
as my team agrees with me too.
(11:05):
But it's like you know, we cantake this wherever we want.
In this new film, we only gaveourselves a year to make it, so
it was a bit intimidating.
How are we going to tell astory this big within a year?
And I think in some ways thatcreated a nice vacuum of focus.
We didn't question ourselves asmuch maybe.
(11:28):
I think there's always going tobe stories you miss.
Whether you spend 20 yearsmaking a movie or one year,
there's never enough time, and Ithink what's really important
is committing to a goal andcommitting to an idea that you
want to share with people, andnot pretending.
Like our movie, any movie hasto be the end, all be all.
It answers all the questions,and especially when you're
(11:50):
talking about an area ofhealthcare that is not finished,
like even people who make agood patient safety solution
like you can't just stop there.
They have to keep perfecting itand keep making sure it's
working, and I think that's whathas fascinated me about the SIM
space is when it came back toit five years later.
(12:10):
And post COVID which is reallylike 30 years later in human
years, is like it's different,but it hasn't been reinvented.
Seeing what worked and whatdidn't work during COVID
pandemic, I think has changedhealthcare permanently in many
ways for the better, because itwas a forced realization that it
(12:32):
can't all be this sort of inthis lo-fi, in-person thing.
We have to digitize healthcare.
We have to find a way to bringhealthcare to people who can't
come to us.
I'm speaking on behalf ofhealthcare people but, like the
embrace of telehealth, I think,created a lot more openness from
the healthcare industry toadopt technologies that are a
(12:53):
little bit more offline and notas in-person.
I think that will turn out tobe a good thing in the end, but
it does open up some scary doorsat the same time, and when
you're training people how touse the tools they're going to
use when they're working withpatients, it's super important
to be able to just always bedoing that.
So my point is it used to bewell you have to go to a lecture
(13:14):
for an hour and then you haveto go in work on a cadaver.
If you're in that space inhealthcare for hours, you can
only do so much in one day.
But with the way that peopleuse technology today to learn,
it doesn't all have to be inperson, and if you can start to
explore the new areas ofhealthcare that we saw come to
(13:35):
the forefront in 2020, 2022, etc.
Like the kids know how to useit, they know how to do it.
They don't have to always bethere to be learning, and they
and if and the good ones, thehungry ones, want to always be
learning.
So making those tools availableto people, I think, is
something that we saw a lot ofwhen we were making this film.
That's super cool and a reallycreative way to make learning a
(13:57):
24 hour thing and not just whileyou're in the room.
Jerrod Jeffries (14:01):
One.
I do love how you use the kids.
Mike Eisenberg (14:02):
I know I'm still coping with the fact that I am,
but I'm not young.
I'm 40 now almost 40, and the20-year-old kid in college feels
like an infant to me.
But I understand the tools,which I think helps put me in a
good position as a filmmaker.
I understand these tools, I usethem every day, day so I can
(14:26):
see it.
Jerrod Jeffries (14:27):
but yeah, I mean, they're kids yeah, so
shifting gears slightly, though,is what?
First one, three years.
Second one, you gave yourselvesa year timeline.
What are some of the biggestchallenges?
What did you focus on or whatdid you do differently to kind
of, yeah, tell me a little bitabout the process for both films
(14:47):
.
Mike Eisenberg (14:49):
Well, I was just actually going back through
some of my archives because Ihad to clear some space on the
Google Drive, but I found allthese images I had taken of the
dry erase boards that wentmonths and months of
reiterations with the first film, two-eared Suman, and these
outlines that constantly changedand we made it as we went, and
(15:12):
I'm the editor too, so I havethe opportunity to see how
things are working and notworking and then follow through
on that.
But the big reason at the endof the day was money.
Filmmaking costs a lot of moneyand for the first film we had
none.
We were just going out ofpocket.
We did a crowdfunding campaign,which was still somewhat active
at the time.
You know, nobody aims tocrowdfund for movies anymore,
(15:35):
but in 2015, 16, they were andwe had got some support from
family and friends and peoplewho knew my dad who wanted to
see this happen, and that wasgreat and we're very fortunate
to have that network.
But it didn't get us so far.
It got us to the starting line,really, and from there we were
able to get grants, which thenyou know if you've ever gotten a
(15:57):
grant before, you know it's notsomething they just click a
button and send you money.
It's like months and months ofwaiting and waiting and then
suddenly they call you and thenit's months and months before
you even see that money.
So we were able then at the endof the line to also get some
support from the simulationcommunity.
We didn't put simulation in thefilm because of this, but we
were able to show companies likeLaerdal, CA all the work that
(16:19):
we had done, and they weregracious enough to sort of help
us get past the finish line offinishing the film so that then
we could get a distributor toput it on platforms like iTunes
and Amazon Prime.
And we did screenings out ofpocket.
There's fees that go into thebooking of the film, but that's
a big part of the process ofmaking a film like this.
(16:40):
It's like once you finish it,now what?
And so that journey thethree-year journey was really
five years Because we finishedthe film in three years, but the
next two years are really whereit's at.
If you want your film to havelegs and make it to people in
the areas where they need to seeit, you can't stop once you
finish making a film, even ifyou get a distributor.
(17:00):
It's not enough to just put itonline and say, look, I made
that movie, no one's going tosee it.
And I think some filmmakers havea lot of success because their
films are sort of zeitgeisttopics and people are going to
be talking about it on Twitterand it generates itself.
But the reality here and Ithink anybody listening knows is
patient safety is not thenumber one topic on people's
(17:22):
minds outside of that world, andso it was important to us to
realize that, yes, we arefilmmakers and we want to have
traditional success, but if wereally want to see this film
about patient safety have animpact where it should, we have
to bring it to them, and sowe've copied that with this new
film.
We've copied that approach, andso what we're doing now is
(17:43):
we're booking screenings, right,we're reaching out to hospitals
, and some of them find outabout the film, naturally.
But we we reach out to thehospitals, we reach out to the
in this case, startups andincubators and and the tech
world giants that might be ableto host the screening, and, on
top of all that, every college,every university that has a
(18:03):
medical division or even anentrepreneurship wing, they need
to be able to see this film,and so we offer the film as a
screening opportunity and wework with all of them very
one-on-one, individually, to getthe right plan in place to
screen the film and they willhave a copy of the film that
they can screen.
That's something they canlicense with us.
(18:25):
And then we manage them, helpthem put that thing together so
that it's the right screening.
And after the screening is apanel discussion, whether it's
one person like a lecturer orsomething, or whether it's a Q&A
in a very open environment.
That's where the power ofdocumentary really takes off.
Conversation after the film.
You know how many times haveyou watched a documentary at
(18:46):
home by yourself and at the endof it you just wish you had
somebody to talk to about thattopic.
You got to wait till you go towork, or you got to wait till
you get a family gathering totell them about this film.
That's why it's so important,especially with a topic that
really inspires change or hopesto, to have the people who are
at the fingertips have thatconversation after they watch it
(19:07):
.
Deb Tauber (19:08):
Now, where have you had the?
Released it already.
Mike Eisenberg (19:11):
So, as of our conversation today, we've had
screenings across the country.
We were able to screen it atSimGhosts this year.
That was great.
We've been at a couple ofsymposiums and conferences and a
couple of hospitals like MountSinai in New York, and we even
actually had a screening inAustralia last week.
And I think about I'm lookingat right now 12 or 15 screenings
(19:37):
in the next month, andSeptember is when it's going to
start to pick up, probably.
But we also are doing our ownlittle pre-release screening
tour and so this will be timesensitive for people listening.
But if you're in Chicago onSeptember 4th or New York on
September 5th or DC on the 11thof September or Boston on the
(19:59):
12th of September or on the 17thyear in Palo Alto, we're having
screenings of the film withmyself and Kaylee, our producer.
We'll be there and we'll have aspecial panel discussion
afterwards.
It's really about celebratingthe release of the film and
getting people to see it beforeit's out.
That's really special andexciting, but we'll continue to
(20:21):
do screenings well beyond that.
Deb Tauber (20:24):
The name of the film is the Pitch.
When it does go live, wherewould our listeners be able to
find it?
Mike Eisenberg (20:31):
Well, it's for your SEO and search help.
The Pitch -Patient Safety'sNext Generation is the full
title, but if you search and seeour website,
thepitchdocumentary.
com, we're going to keep thatupdated all the time with
screening information and anyother news that might come up.
But the film will release onthe 17th of September on iTunes
(20:52):
and Amazon Prime and then otherplatforms where you might buy or
rent a film, like if you use aRoku or use other devices like
that, and if you have cablenetwork or cable TV, you usually
can dig around and buy, rentmovies.
It would be there too, and overthe course of the next few
months or year even it willhopefully trickle onto other
(21:13):
platforms, if we're lucky.
So it should be out there andavailable for people.
But if they want to host thescreening for their organization
, the best thing to do is go toour website and contact us.
It goes right to me and we'llhelp those people get a
screening of the film, andthat's really where it shines, I
think wonderful.
Jerrod Jeffries (21:32):
And one last question for me is what are some
of the main points you hope forviewers to take away after even
watching the first film or thesecond film, the pitch and such?
Mike Eisenberg (21:42):
well, you know it is sort of a sequel, and so
the first film does lay out alot of the groundwork of what
patient safety is and where thehealthcare industry is today,
but you don't have to watch itin order to sort of understand
this film.
It's not that kind of a sequel,but we don't spend as much time
in this film going over allthat information and data and
(22:03):
shocking numbers.
This one is really about howthe industry has to change.
Our healthcare industry has tochange to catch up to other
industries that prioritizesafety and, in doing so, looking
at the technology space andinnovation space.
And what I love about our newfilm is that we follow the story
of this one guy.
His name's Ritam and he is thefounder of Aletheia, which is an
(22:29):
AI machine learning startupthat focuses on early
identification of warning signsfor pregnant women and the risk
of preeclampsia and other thingsthat contribute to maternal
mortality across the country andthe world, which is a huge
issue.
It could be its own documentary, but it's really interesting to
see his journey, because youcan't just have the idea, you
(22:51):
have to develop it, you have tomake sure that you work with
clinicians to make sure it worksright for the people who you
want to be using it and you haveto go through clinical trials
right To really be takenseriously in healthcare, and
that's a whole world not a lotof people understand and I think
it's important to show that andshow how much work goes into it
.
And he's up till 3 am everynight working hard trying to
(23:13):
create a network that's going tobuild his company, that's going
to make it more real, tangibleand work within the healthcare
system and be outside of that.
Being able to show people whowatch the film examples of
currently operationaltechnological advancements in
patient safety is critical forus to tell the story.
We go as small as and smallmight not be the right word here
(23:35):
but we go as minimal as VR toreplace anesthesia where it's
not necessary in a surgicalprocedure, all the way up to
command centers that kind ofhelp operate the entire hospital
from behind the scenes to makesure it's operating at its most
effective way.
And we talked earlier about theway the film shows the
education and simulation world.
But there's obviously so manydifferent places you can go and
(23:59):
I think with the conversationthat's so hot topic right now
about AI in healthcare or AI ingeneral, it's really important
to show people that it's notabout finding ways to replace
doctors, it's not aboutreplacing the human touch in
medicine.
That you can't do, that You'llfail.
And what's really important isrealizing that humans make
mistakes, figuring out wherethose mistakes occur and
(24:22):
building systems that canprevent those mistakes from
causing harm.
That's what good patient safetylooks like, and the beauty of
AI and machine learning andother tech is that it can take
some of the burden off of thehuman where humans are not
really the right ones to bedoing it.
When you're talking aboutwhat's happening in healthcare,
I think that's the best space tofind change and modernization,
(24:46):
and at least that's what I sawin making the film and seems to
be something that a lot ofpeople agree with, and I'm glad
that we can hopefully facilitatethat conversation moving
forward.
Deb Tauber (24:57):
Mike, when you say healthcare is going to AI and
things are moving, how long doyou think it's going to take
before clinicians are reallyutilizing this?
Because you talk to a lot ofpeople who are in the space and
are more knowledgeable aboutthis.
Mike Eisenberg (25:14):
I think it depends on some of those factors
that you can't control as apatient, and that's the sad
truth of American health care.
It's not all one thing right,and if you live in a state where
you have to drive two hours togo to your only option of a
hospital, it's really up to thathospital to use the tools at
(25:42):
their disposal to advance andget ready for the future of
healthcare.
And when you look at the biggercities where patient safety
innovation companies live Bostonor New York or DC, wherever
they still have a lot of work todo themselves, and what really
matters is patients take it uponthemselves to not just be the
recipient of care but be anactive part in telling the
(26:04):
hospital what they expect.
And the same thing we talkedabout earlier, with the
clinicians of the future livingtheir whole lives with
technology and expecting theirsystems to use that technology.
Patients are the same way andthere are going to be people in
health care who have done it acertain way for a long time and
(26:26):
it's worked for them and that'sall well and good, but it's
catching up and at some pointthey won't be doing medicine
anymore.
And if we're, if we're tryingto just keep the status quo the
same, then the patient safetywill stay the same and the
problems that haven't beensolved in the 25 years since two
(26:47):
errors human the report cameout, are going to be another 25
years.
And if you look at the otherindustries that really focus on
safety, they do so well.
In the space that we're talkingabout in this film is they find
a way to use technology to makeit so that people don't get
hurt when errors occur.
It's really that simple and Ithink that's where we can all
(27:07):
work together to see where it'sworking and make sure that
everybody is on the same page.
Deb Tauber (27:12):
Great, great.
Any fun facts about the movie.
Anything that was really fun.
Mike Eisenberg (27:19):
I guess.
I mean, I think that it's alsointeresting to me.
We try to put all the best stuffin the final film right and I
take pride in that as an editor,and with spending only a year,
there's not as much on thecutting room floor as maybe
there was in the last film.
But I think I think what's coolis ratam.
Honestly, I'm infatuated withhis personality and how he
(27:43):
thinks and how he operates.
I think he is the kind of personthat makes me feel like I'm now
a generation later I'm not akid anymore, because he and a
lot of his colleagues they moveso fast, they think so quick and
they know what they want andthey're going and getting it and
(28:03):
I think it's really cool to seethat on screen.
But also to see that in thepeople who we've talked to, I
mean developing the movie thatdidn't make the film and then in
panel discussions to come wherewe're bringing innovators in
who are similar in theirexperience to him and they think
the same way, like ready tochange the world, and so, no,
(28:23):
it's not as much of a cooltrivia or IMDB fun fact Maybe
some will come to me in time butI really just think it's cool
to see what a 21-year-old MDcandidate who decided to forego
being a doctor and be an AImachine learning company founder
looks like, because we don'tsee that story usually and I'm
(28:47):
excited for people to see thatand hopefully the film can
somehow generate even just onemore version of him to solve
some other problem.
I think that would be cool.
Deb Tauber (28:57):
Thanks.
Anything else you'd like toleave our listeners with?
I?
Mike Eisenberg (29:01):
I think that would be cool.
Thanks, Anything else you'dlike to leave our listeners with
?
No?
Just I hope that you have achance to watch the film, but
even if you don't, just go outthere and look for the
information about the hospitalsthat you use, and don't forget
that you can play a role in theway that they present themselves
and the safety that theyoperate within.
(29:22):
It's not just a well.
They all went to medical schoolso they know everything, but
they do want to do their bestand they can't do it alone, so I
always would like to share thatwith people.
It's just like be an activepart of your healthcare
experience and find out what youcan do to influence them, to be
using the tools to make itbetter.
Deb Tauber (29:41):
Thanks.
Now if our listeners wanted tohave their own personal
screening, even after the bigrelease of it.
Do you guys still do thatafterward?
Mike Eisenberg (29:51):
Yeah, oh yeah, we will continue to do so.
We have screenings across thecountry in September and October
, even if you, in 2025, alreadyset up.
So if you, you know, if youfeel like it's the kind of thing
that you want to help set up,go to our website that's www.
thepitchdocumentary.
com, and you'll see a form youcan just fill out, just say
(30:14):
you're interested.
It'll send me an email and wecan go from there.
I'll work with you one-on-oneto help make it happen.
I want this film in 50 states.
Our last film was 38 states andthen COVID happened and I'll
never forget it.
I want 50 states this time.
So that's my mission to makesure every state in this country
(30:35):
has a chance to see this filmat least once, and go from there
.
Deb Tauber (30:40):
Thank you.
Thank you Jared anything else.
Jerrod Jeffries (30:44):
No, this is wonderful One.
I'm definitely going to watchit.
I was at the screening again,but I think that this is going
to be.
It's going to be a beautifulone, mike, so looking forward to
it, and I love the missionyou're pushing and almost the
legacy of the baton you'retaking from your father too.
I think that's important, thatyou need to push, and I look
forward to supporting you andthe dissemination of the content
and how you create that message.
(31:04):
So, thank you.
Mike Eisenberg (31:06):
Thanks.
Jerrod Jeffries (31:06):
Thank you.
Mike Eisenberg (31:07):
Thank you, happy to be here and I hope your
listeners enjoyed it.
Deb Tauber (31:10):
Thank you, mike, thank you Happy simulating.
Disclaimer/Innovative Si (31:15):
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Thanks for joining us here atthe Sim Cafe.
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We hope you enjoyed.
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(00:48):
Welcome to The Sim Cafe, apodcast produced by the team at
Innovative Sim Solutions, editedby Shelly Houser.
Join our host,, deb Tauber, andco-host Jerrod Jeffries as they
sit down with subject matterexperts from across the globe to
(01:09):
reimagine clinical educationand the use of simulation.
So pour yourself a cup ofrelaxation, sit back, tune in
and learn something new from TheSim Cafe.
Deb Tauber (01:31):
Welcome to another episode of The Sim Cafe.
Today we're here with JerrodJeffries and Mike Eisenberg.
Thank you so much for beingwith us today, Mike.
Mike Eisenberg (01:39):
Thank you for having me.
Deb Tauber (01:42):
Thank you, why don't you tell our listeners a little
bit about yourself?
Mike Eisenberg (01:47):
Well, I am a filmmaker out of Chicago and in
2018, 2019, we released a filmcalled Two Errors Human, which
was our first sort of foray intothe patient safety and
healthcare space, where welooked at the big picture of
healthcare and patient safety.
Where are we now?
How far does the system have togo?
(02:09):
But approaching it in apositive way, looking at the
people doing the work to improvepatient safety, not doing that
headline chasing you're going todie if you go to a hospital
because there are evil peopleeverywhere, which sells
sometimes.
But I think we had anopportunity to really take
(02:30):
advantage of a space that peopledon't operate in very much when
they tell stories abouthealthcare, and that's the
positive stories of improvement.
And you know, we were able toscreen that film 250, probably
now closer to 300 times acrossthe country.
We had nine different countriestoo, and it was very clear to me
that patient safety wasimportant to a lot of people.
(02:50):
And it took me on a journey thatI continue today, where I speak
about patient safety from myperspective, which is a little
different, you know, in thefilmmaking side, interviewing
people, not being specifically,you know, from the medical field
myself.
And now we are getting set torelease our follow-up
documentary, which is called thePitch Patient Safety's Next
(03:10):
Generation, and this is abouttechnology's role in healthcare
and patient safety movingforward, looking at the future
and looking at how do wecapitalize on these technologies
and innovations that otherindustries seem to be utilizing
so well and do that in thepatient safety space.
And we were fortunate enough tohave the support of the Jewish
Healthcare Foundation to makethat film, and they gave us so
(03:34):
much freedom to do it our way.
So it wasn't, like you know,this overcast that sometimes
financial support can have infilmmaking.
It was a very, very goodopportunity for us to continue
our journey in patient safety infilmmaking, and I think that
the reception so far has beenreally good, but we haven't even
released it yet, so a lot moreto come.
Jerrod Jeffries (03:54):
There's a lot there.
So one congrats on the upcomingfilm, The Pitch.
I know that there was a veryyou have a lot of super fans
from the first and I'm surethere's a lot of anticipation
here coming up the second.
But I think, even before we getinto some of the film pieces,
what was your draw or desire tobe do stuff within patient
(04:16):
safety or simulation, or whatcame from that?
Mike Eisenberg (04:19):
That really is a that has a personal history,
but not one that you mightexpect.
Right, it's not my personalexperience with medical harm or
a family member.
It's actually my dad, JohnEisenberg, who was the director
of the Agency for HealthcareResearch and Quality until he
passed in 2002.
And I was a teenager at thetime.
(04:39):
I didn't have a full grasp ofwhat his career was all about.
I knew he worked in healthcareand he was on TV sometimes.
He talked to Bill Clinton hereand there and he was important.
But when he passed away Istarted to see how many people
he impacted in his life.
They all kind of came out ofthe woodwork and it was really
powerful.
But 15 to 20 years later Ireally started getting into my
(05:02):
groove as a filmmaker andlooking around for stories that
I could really sink my teethinto, and it sort of reminded me
of the fact that every year Iwould get an article about AHRQ
possibly being defunded andwanted to make a film about the
agency and what they do, so Icould sort of share with people
this thing not a lot of peopleknow about.
That's so vital for the qualityof healthcare in our country.
(05:24):
And when we started making thatfilm we realized very quickly
like there's a much biggerpicture about patient safety and
one that people don't oftentalk about and, as I said before
, in a positive storytelling.
I think it's something that Itake from my father, where he
was not about that negativeblame and shame culture of
healthcare at the time.
He really wanted to promote howdo we improve and how do we get
(05:45):
better, and the best way to dothat is to show what works, not
what doesn't, and that's reallythe backdrop of what started
this journey.
But now I feel this sort ofobligation, not a burden.
But it is joyful that I get tocontinue his legacy in my own
way and I know it means a lot tomy family and I take pride in
the fact that I get to do itthis way.
Jerrod Jeffries (06:08):
Certainly.
I think that's wonderful and Ithink that there's shifts within
generations, of course, but tobe able to tell that story but
also have it disseminated andeducate people, that's the most
important and I think that, asmuch as within new generations,
you know, film or movies or someform of multimedia in terms of
(06:28):
articles are almost dead andpeople don't want to read.
But when it comes to watching,whatever it may be and that can
be cut up in different synopsesand be able to bite size, that
is just the start, but alsoseeing the full feature is very
different as well but alsoseeing the full feature is very
different as well.
Mike Eisenberg (06:50):
Well, I also think that that brings you into
the simulation side of thingstoo, where you did ask about
that and I sort of avoided it,not intentionally, but when we
were making the first filmwithout the sort of knowledge of
what patient safety world isabout, we went in very blind and
explored and we spent threeyears making that film.
So it was a lot of digging andclawing and finding stories, and
one that really resonated withme was simulation in healthcare,
(07:13):
and so we had that played afairly big role in our previous
film.
How do you not only how do youuse sort of the hi-fi
technologies at the time totrain clinicians so that they
don't have to practice on people, but also how do you use
simulation in a lo-fi way totrain the communication and the
way that clinicians and doctorsphysicians are actually talking
(07:34):
to patients about errors andabout things that don't always
go right.
That was really important andimpressive to me and part of the
system that I hadn't seenbefore, that I wanted to see
more of, and now you know, fastforwarding to this film, the
pitch, it was very clear to methat you can't tell the story of
technology's role in healthcare, while also avoiding simulation
(07:57):
, and we wanted to tell newstories.
We didn't want to just do thesame movie, but simulation was
one where it was like, okay, wehave to come back to that and
really focusing in a little bitmore about how to use the tools
that the next generation ofclinicians have been using their
whole lives.
Right, these are 20, 21 year oldkids who've had a phone in
their pocket their whole life,or however you put it nine years
(08:20):
old, 12 years old, whatever,and they expect to be taught the
way that they see the world.
And it is the simulationcommunity that I think is taking
that responsibility.
And we were able to show thatwith IXL in Omaha, Nebraska,
(08:40):
where we featured that for agood portion of the new film,
and it really shows you howtechnology and simulation go
hand in hand with education andtraining the next generation.
So it was really fun to see that, and a funny backstory sidebar
is I had gone to SimGhosts tospeak about patient safety, and
this was literally last year orwhat was maybe just two years
(09:01):
ago, I don't remember, but theywere at IXL or they were at
Omaha and IXL's venue, andthat's when I sort of saw what
was going on there.
We had a much smaller storyabout education and simulation
and technology, and I saw whatwas going on there and I came
back to Chicago and I told myteammates that we have to scrap
that other story as much as Ilove it, because there's so much
(09:22):
happening here that you canreally rally like a whole
portion of the film around itand I'm glad we did it because I
think that's been one of theparts of the film that's
resonated most with our earlyaudiences.
Jerrod Jeffries (09:33):
So it's really cool to see that yeah, and I was
there in Omaha with the simconference and, as I was kind of
mentioning, it's like youconverted a lot of fans as super
fans, because I think that youreally strike a chord.
So even all the editing andcutting and redoing it because
three years is a long time tocreate something, obviously, uh,
but I think you've reallyunderstood part of the
(09:56):
demographic.
And back to the simulationpiece.
It's like it really strikes achord or a point where people
are like yes, this is the bridgebetween healthcare and
technology, and the simulationaspect is, of course, there's a
lot of geeks, there's a lot ofnerds, but at the same time,
there's a lot of coolness factor.
No-transcript, and I think howyou portray it does bring these
(10:41):
aspects to light in a in a verytangible way.
Mike Eisenberg (10:45):
Yeah, I obviously have no personal
attachment to this stimulationworld, but it is very clear to
me that it's important.
And that's filmmaker bias too.
Like I have the power to tellwhatever story I want, as long
as my team agrees with me too.
(11:05):
But it's like you know, we cantake this wherever we want.
In this new film, we only gaveourselves a year to make it, so
it was a bit intimidating.
How are we going to tell astory this big within a year?
And I think in some ways thatcreated a nice vacuum of focus.
We didn't question ourselves asmuch maybe.
(11:28):
I think there's always going tobe stories you miss.
Whether you spend 20 yearsmaking a movie or one year,
there's never enough time, and Ithink what's really important
is committing to a goal andcommitting to an idea that you
want to share with people, andnot pretending.
Like our movie, any movie hasto be the end, all be all.
It answers all the questions,and especially when you're
(11:50):
talking about an area ofhealthcare that is not finished,
like even people who make agood patient safety solution
like you can't just stop there.
They have to keep perfecting itand keep making sure it's
working, and I think that's whathas fascinated me about the SIM
space is when it came back toit five years later.
(12:10):
And post COVID which is reallylike 30 years later in human
years, is like it's different,but it hasn't been reinvented.
Seeing what worked and whatdidn't work during COVID
pandemic, I think has changedhealthcare permanently in many
ways for the better, because itwas a forced realization that it
(12:32):
can't all be this sort of inthis lo-fi, in-person thing.
We have to digitize healthcare.
We have to find a way to bringhealthcare to people who can't
come to us.
I'm speaking on behalf ofhealthcare people but, like the
embrace of telehealth, I think,created a lot more openness from
the healthcare industry toadopt technologies that are a
(12:53):
little bit more offline and notas in-person.
I think that will turn out tobe a good thing in the end, but
it does open up some scary doorsat the same time, and when
you're training people how touse the tools they're going to
use when they're working withpatients, it's super important
to be able to just always bedoing that.
So my point is it used to bewell you have to go to a lecture
(13:14):
for an hour and then you haveto go in work on a cadaver.
If you're in that space inhealthcare for hours, you can
only do so much in one day.
But with the way that peopleuse technology today to learn,
it doesn't all have to be inperson, and if you can start to
explore the new areas ofhealthcare that we saw come to
(13:35):
the forefront in 2020, 2022, etc.
Like the kids know how to useit, they know how to do it.
They don't have to always bethere to be learning, and they
and if and the good ones, thehungry ones, want to always be
learning.
So making those tools availableto people, I think, is
something that we saw a lot ofwhen we were making this film.
That's super cool and a reallycreative way to make learning a
(13:57):
24 hour thing and not just whileyou're in the room.
Jerrod Jeffries (14:01):
One.
I do love how you use the kids.
Mike Eisenberg (14:02):
I know I'm still coping with the fact that I am,
but I'm not young.
I'm 40 now almost 40, and the20-year-old kid in college feels
like an infant to me.
But I understand the tools,which I think helps put me in a
good position as a filmmaker.
I understand these tools, I usethem every day, day so I can
(14:26):
see it.
Jerrod Jeffries (14:27):
but yeah, I mean, they're kids yeah, so
shifting gears slightly, though,is what?
First one, three years.
Second one, you gave yourselvesa year timeline.
What are some of the biggestchallenges?
What did you focus on or whatdid you do differently to kind
of, yeah, tell me a little bitabout the process for both films
(14:47):
.
Mike Eisenberg (14:49):
Well, I was just actually going back through
some of my archives because Ihad to clear some space on the
Google Drive, but I found allthese images I had taken of the
dry erase boards that wentmonths and months of
reiterations with the first film, two-eared Suman, and these
outlines that constantly changedand we made it as we went, and
(15:12):
I'm the editor too, so I havethe opportunity to see how
things are working and notworking and then follow through
on that.
But the big reason at the endof the day was money.
Filmmaking costs a lot of moneyand for the first film we had
none.
We were just going out ofpocket.
We did a crowdfunding campaign,which was still somewhat active
at the time.
You know, nobody aims tocrowdfund for movies anymore,
(15:35):
but in 2015, 16, they were andwe had got some support from
family and friends and peoplewho knew my dad who wanted to
see this happen, and that wasgreat and we're very fortunate
to have that network.
But it didn't get us so far.
It got us to the starting line,really, and from there we were
able to get grants, which thenyou know if you've ever gotten a
(15:57):
grant before, you know it's notsomething they just click a
button and send you money.
It's like months and months ofwaiting and waiting and then
suddenly they call you and thenit's months and months before
you even see that money.
So we were able then at the endof the line to also get some
support from the simulationcommunity.
We didn't put simulation in thefilm because of this, but we
were able to show companies likeLaerdal, CA all the work that
(16:19):
we had done, and they weregracious enough to sort of help
us get past the finish line offinishing the film so that then
we could get a distributor toput it on platforms like iTunes
and Amazon Prime.
And we did screenings out ofpocket.
There's fees that go into thebooking of the film, but that's
a big part of the process ofmaking a film like this.
(16:40):
It's like once you finish it,now what?
And so that journey thethree-year journey was really
five years Because we finishedthe film in three years, but the
next two years are really whereit's at.
If you want your film to havelegs and make it to people in
the areas where they need to seeit, you can't stop once you
finish making a film, even ifyou get a distributor.
(17:00):
It's not enough to just put itonline and say, look, I made
that movie, no one's going tosee it.
And I think some filmmakers havea lot of success because their
films are sort of zeitgeisttopics and people are going to
be talking about it on Twitterand it generates itself.
But the reality here and Ithink anybody listening knows is
patient safety is not thenumber one topic on people's
(17:22):
minds outside of that world, andso it was important to us to
realize that, yes, we arefilmmakers and we want to have
traditional success, but if wereally want to see this film
about patient safety have animpact where it should, we have
to bring it to them, and sowe've copied that with this new
film.
We've copied that approach, andso what we're doing now is
(17:43):
we're booking screenings, right,we're reaching out to hospitals
, and some of them find outabout the film, naturally.
But we we reach out to thehospitals, we reach out to the
in this case, startups andincubators and and the tech
world giants that might be ableto host the screening, and, on
top of all that, every college,every university that has a
(18:03):
medical division or even anentrepreneurship wing, they need
to be able to see this film,and so we offer the film as a
screening opportunity and wework with all of them very
one-on-one, individually, to getthe right plan in place to
screen the film and they willhave a copy of the film that
they can screen.
That's something they canlicense with us.
(18:25):
And then we manage them, helpthem put that thing together so
that it's the right screening.
And after the screening is apanel discussion, whether it's
one person like a lecturer orsomething, or whether it's a Q&A
in a very open environment.
That's where the power ofdocumentary really takes off.
Conversation after the film.
You know how many times haveyou watched a documentary at
(18:46):
home by yourself and at the endof it you just wish you had
somebody to talk to about thattopic.
You got to wait till you go towork, or you got to wait till
you get a family gathering totell them about this film.
That's why it's so important,especially with a topic that
really inspires change or hopesto, to have the people who are
at the fingertips have thatconversation after they watch it
(19:07):
.
Deb Tauber (19:08):
Now, where have you had the?
Released it already.
Mike Eisenberg (19:11):
So, as of our conversation today, we've had
screenings across the country.
We were able to screen it atSimGhosts this year.
That was great.
We've been at a couple ofsymposiums and conferences and a
couple of hospitals like MountSinai in New York, and we even
actually had a screening inAustralia last week.
And I think about I'm lookingat right now 12 or 15 screenings
(19:37):
in the next month, andSeptember is when it's going to
start to pick up, probably.
But we also are doing our ownlittle pre-release screening
tour and so this will be timesensitive for people listening.
But if you're in Chicago onSeptember 4th or New York on
September 5th or DC on the 11thof September or Boston on the
(19:59):
12th of September or on the 17thyear in Palo Alto, we're having
screenings of the film withmyself and Kaylee, our producer.
We'll be there and we'll have aspecial panel discussion
afterwards.
It's really about celebratingthe release of the film and
getting people to see it beforeit's out.
That's really special andexciting, but we'll continue to
(20:21):
do screenings well beyond that.
Deb Tauber (20:24):
The name of the film is the Pitch.
When it does go live, wherewould our listeners be able to
find it?
Mike Eisenberg (20:31):
Well, it's for your SEO and search help.
The Pitch -Patient Safety'sNext Generation is the full
title, but if you search and seeour website,
thepitchdocumentary.
com, we're going to keep thatupdated all the time with
screening information and anyother news that might come up.
But the film will release onthe 17th of September on iTunes
(20:52):
and Amazon Prime and then otherplatforms where you might buy or
rent a film, like if you use aRoku or use other devices like
that, and if you have cablenetwork or cable TV, you usually
can dig around and buy, rentmovies.
It would be there too, and overthe course of the next few
months or year even it willhopefully trickle onto other
(21:13):
platforms, if we're lucky.
So it should be out there andavailable for people.
But if they want to host thescreening for their organization
, the best thing to do is go toour website and contact us.
It goes right to me and we'llhelp those people get a
screening of the film, andthat's really where it shines, I
think wonderful.
Jerrod Jeffries (21:32):
And one last question for me is what are some
of the main points you hope forviewers to take away after even
watching the first film or thesecond film, the pitch and such?
Mike Eisenberg (21:42):
well, you know it is sort of a sequel, and so
the first film does lay out alot of the groundwork of what
patient safety is and where thehealthcare industry is today,
but you don't have to watch itin order to sort of understand
this film.
It's not that kind of a sequel,but we don't spend as much time
in this film going over allthat information and data and
(22:03):
shocking numbers.
This one is really about howthe industry has to change.
Our healthcare industry has tochange to catch up to other
industries that prioritizesafety and, in doing so, looking
at the technology space andinnovation space.
And what I love about our newfilm is that we follow the story
of this one guy.
His name's Ritam and he is thefounder of Aletheia, which is an
(22:29):
AI machine learning startupthat focuses on early
identification of warning signsfor pregnant women and the risk
of preeclampsia and other thingsthat contribute to maternal
mortality across the country andthe world, which is a huge
issue.
It could be its own documentary, but it's really interesting to
see his journey, because youcan't just have the idea, you
(22:51):
have to develop it, you have tomake sure that you work with
clinicians to make sure it worksright for the people who you
want to be using it and you haveto go through clinical trials
right To really be takenseriously in healthcare, and
that's a whole world not a lotof people understand and I think
it's important to show that andshow how much work goes into it
.
And he's up till 3 am everynight working hard trying to
(23:13):
create a network that's going tobuild his company, that's going
to make it more real, tangibleand work within the healthcare
system and be outside of that.
Being able to show people whowatch the film examples of
currently operationaltechnological advancements in
patient safety is critical forus to tell the story.
We go as small as and smallmight not be the right word here
(23:35):
but we go as minimal as VR toreplace anesthesia where it's
not necessary in a surgicalprocedure, all the way up to
command centers that kind ofhelp operate the entire hospital
from behind the scenes to makesure it's operating at its most
effective way.
And we talked earlier about theway the film shows the
education and simulation world.
But there's obviously so manydifferent places you can go and
(23:59):
I think with the conversationthat's so hot topic right now
about AI in healthcare or AI ingeneral, it's really important
to show people that it's notabout finding ways to replace
doctors, it's not aboutreplacing the human touch in
medicine.
That you can't do, that You'llfail.
And what's really important isrealizing that humans make
mistakes, figuring out wherethose mistakes occur and
(24:22):
building systems that canprevent those mistakes from
causing harm.
That's what good patient safetylooks like, and the beauty of
AI and machine learning andother tech is that it can take
some of the burden off of thehuman where humans are not
really the right ones to bedoing it.
When you're talking aboutwhat's happening in healthcare,
I think that's the best space tofind change and modernization,
(24:46):
and at least that's what I sawin making the film and seems to
be something that a lot ofpeople agree with, and I'm glad
that we can hopefully facilitatethat conversation moving
forward.
Deb Tauber (24:57):
Mike, when you say healthcare is going to AI and
things are moving, how long doyou think it's going to take
before clinicians are reallyutilizing this?
Because you talk to a lot ofpeople who are in the space and
are more knowledgeable aboutthis.
Mike Eisenberg (25:14):
I think it depends on some of those factors
that you can't control as apatient, and that's the sad
truth of American health care.
It's not all one thing right,and if you live in a state where
you have to drive two hours togo to your only option of a
hospital, it's really up to thathospital to use the tools at
(25:42):
their disposal to advance andget ready for the future of
healthcare.
And when you look at the biggercities where patient safety
innovation companies live Bostonor New York or DC, wherever
they still have a lot of work todo themselves, and what really
matters is patients take it uponthemselves to not just be the
recipient of care but be anactive part in telling the
(26:04):
hospital what they expect.
And the same thing we talkedabout earlier, with the
clinicians of the future livingtheir whole lives with
technology and expecting theirsystems to use that technology.
Patients are the same way andthere are going to be people in
health care who have done it acertain way for a long time and
(26:26):
it's worked for them and that'sall well and good, but it's
catching up and at some pointthey won't be doing medicine
anymore.
And if we're, if we're tryingto just keep the status quo the
same, then the patient safetywill stay the same and the
problems that haven't beensolved in the 25 years since two
(26:47):
errors human the report cameout, are going to be another 25
years.
And if you look at the otherindustries that really focus on
safety, they do so well.
In the space that we're talkingabout in this film is they find
a way to use technology to makeit so that people don't get
hurt when errors occur.
It's really that simple and Ithink that's where we can all
(27:07):
work together to see where it'sworking and make sure that
everybody is on the same page.
Deb Tauber (27:12):
Great, great.
Any fun facts about the movie.
Anything that was really fun.
Mike Eisenberg (27:19):
I guess.
I mean, I think that it's alsointeresting to me.
We try to put all the best stuffin the final film right and I
take pride in that as an editor,and with spending only a year,
there's not as much on thecutting room floor as maybe
there was in the last film.
But I think I think what's coolis ratam.
Honestly, I'm infatuated withhis personality and how he
(27:43):
thinks and how he operates.
I think he is the kind of personthat makes me feel like I'm now
a generation later I'm not akid anymore, because he and a
lot of his colleagues they moveso fast, they think so quick and
they know what they want andthey're going and getting it and
(28:03):
I think it's really cool to seethat on screen.
But also to see that in thepeople who we've talked to, I
mean developing the movie thatdidn't make the film and then in
panel discussions to come wherewe're bringing innovators in
who are similar in theirexperience to him and they think
the same way, like ready tochange the world, and so, no,
(28:23):
it's not as much of a cooltrivia or IMDB fun fact Maybe
some will come to me in time butI really just think it's cool
to see what a 21-year-old MDcandidate who decided to forego
being a doctor and be an AImachine learning company founder
looks like, because we don'tsee that story usually and I'm
(28:47):
excited for people to see thatand hopefully the film can
somehow generate even just onemore version of him to solve
some other problem.
I think that would be cool.
Deb Tauber (28:57):
Thanks.
Anything else you'd like toleave our listeners with?
I?
Mike Eisenberg (29:01):
I think that would be cool.
Thanks, Anything else you'dlike to leave our listeners with
?
No?
Just I hope that you have achance to watch the film, but
even if you don't, just go outthere and look for the
information about the hospitalsthat you use, and don't forget
that you can play a role in theway that they present themselves
and the safety that theyoperate within.
(29:22):
It's not just a well.
They all went to medical schoolso they know everything, but
they do want to do their bestand they can't do it alone, so I
always would like to share thatwith people.
It's just like be an activepart of your healthcare
experience and find out what youcan do to influence them, to be
using the tools to make itbetter.
Deb Tauber (29:41):
Thanks.
Now if our listeners wanted tohave their own personal
screening, even after the bigrelease of it.
Do you guys still do thatafterward?
Mike Eisenberg (29:51):
Yeah, oh yeah, we will continue to do so.
We have screenings across thecountry in September and October
, even if you, in 2025, alreadyset up.
So if you, you know, if youfeel like it's the kind of thing
that you want to help set up,go to our website that's www.
thepitchdocumentary.
com, and you'll see a form youcan just fill out, just say
(30:14):
you're interested.
It'll send me an email and wecan go from there.
I'll work with you one-on-oneto help make it happen.
I want this film in 50 states.
Our last film was 38 states andthen COVID happened and I'll
never forget it.
I want 50 states this time.
So that's my mission to makesure every state in this country
(30:35):
has a chance to see this filmat least once, and go from there
.
Deb Tauber (30:40):
Thank you.
Thank you Jared anything else.
Jerrod Jeffries (30:44):
No, this is wonderful One.
I'm definitely going to watchit.
I was at the screening again,but I think that this is going
to be.
It's going to be a beautifulone, mike, so looking forward to
it, and I love the missionyou're pushing and almost the
legacy of the baton you'retaking from your father too.
I think that's important, thatyou need to push, and I look
forward to supporting you andthe dissemination of the content
and how you create that message.
(31:04):
So, thank you.
Mike Eisenberg (31:06):
Thanks.
Jerrod Jeffries (31:06):
Thank you.
Mike Eisenberg (31:07):
Thank you, happy to be here and I hope your
listeners enjoyed it.
Deb Tauber (31:10):
Thank you, mike, thank you Happy simulating.
Disclaimer/Innovative Si (31:15):
Thanks to Innovative Sim Solutions for
sponsoring this week's podcast.
Innovative Sim Solutions willmake your plans for your next
Sim Center a reality.
Contact Deb Tauber and her teamtoday.
Thanks for joining us here atthe Sim Cafe.
(31:37):
We hope you enjoyed.
Visit us at www.
innovativesimsolutions.
com and be sure to hit that likeand subscribe button so you
never miss an episode.
Innovative Sim Solutions isyour one-stop shop for your
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