AI Search, Shopify & the New Rules of SEO with Garrett Sussman (Part 1)

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Garrett Sussman, Director of Marketing at iPullRank, to unpack how AI is transforming SEO, e-commerce, and online visibility. 

From the recently announced Shopify + OpenAI partnership to the rise of product recommendations in ChatGPT, this conversation explores what business owners need to know to stay competitive online. 

Learn why traditional keyword-focused strategies are losing relevance and how to adapt using topical content, brand authority, and omnichannel visibility. 

Key Takeaways:

• AI is Reshaping E-commerce Search: ChatGPT and Shopify's partnership hints at future product recommendation features, and small businesses can already submit merchant feeds to get listed.
• Keyword Optimization is Changing: Focus on topics and customer intent over traditional keyword volume.
• Visibility Requires Omnichannel Strategy: Your brand needs to show up across platforms like Google, Reddit, Amazon, and listicles to be included in AI-generated outputs.
• Google is Still King: Optimizing for Google often benefits visibility in other AI platforms too.

Listener Action Items:

1. Submit Your Merchant Feed: If you’re on Shopify, fill out the early access form for LLM/AI product recommendations.
2. Diversify Content Presence: Create short, specific articles around key topics instead of just long-form content.
3. Build a Brand Resume: Ensure your

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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