Google Ads, Ecom Strategy & the Future of AI Advertising with Austin Becker (Part 1)

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).

We talk about the evolution of Austin’s career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. 

You’ll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. 

If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.

Key Takeaways:

• 🎯 Google Shopping success begins with strong product feeds and Merchant Center accuracy.
• 🔍 Winning in SEO means building product pages that rival Amazon—photos, videos, dimensions, reviews, and more.
• 🛍️ Schema apps can safeguard your Shopify SEO when themes change and enhance your metadata clarity.
• 🧠 AI and generative search platforms like Perplexity are beginning to offer new e-commerce ad opportunities.
• 💡 Freelancers and agencies can still thrive in PPC and e-commerce if they offer specialized value.

Episode Highlights:

• "If you're running retail, you don’t have time to learn Google feeds—so make it your job to know it."
• "Your product page has to be better than Amazon’s if you want to win that click."
• "AI-driven shopping will soon let you buy inside a chatbot. That's the future."

Listener Action Items:

• ✅ Audit your Shopify product pages: Do they match or beat Amazon’s detail and quality?
• ✅ Use tools like validator.schema.org to evaluate and improve your site’s structured data.
• ✅ Explore the Schema App for Shopify to protect and future-proof your SEO.
• ✅ Apply for early access to AI shopping platforms like Perplexity’s product feed program.
• ✅ Re-evaluate your marketing strategy yearly—Austin’s DIY summit method is a perfect starting point.

Connect with Austin:

👉🏽 Website

👉🏽 Linkedin 

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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