I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast.
Erin shares insider knowledge on building trust with Google and mastering SEO foundations.
Key Topics:
- The Evolution of SEO: Discover how SEO has transformed since 2004, emphasizing accountability and digital strategy. Erin explains the shift from traditional marketing to a data-driven approach, highlighting the importance of staying current in the fast-paced digital landscape.
- Google's Knowledge Graph: Learn how to leverage Google's Knowledge Graph to enhance your online visibility. Erin discusses how businesses can curate detailed information about their services and products to establish authority and trust with Google.
- Maximizing Multimedia in SEO: Understand the role of podcasts, videos, and structured data in boosting your SEO. Erin highlights the benefits of hosting content on your website and using structured data to make your content more discoverable.
What you can do:
- Targeting Non-Branded Keywords: Learn why focusing on non-branded keywords can attract a broader audience and enhance your site's discoverability.
- Optimizing Internal Links: Find out how to use internal linking to guide users and improve your site's navigability, helping Google understand your content structure.
- Implementing Structured Data: Erin breaks down the process of using structured data to provide search engines with a clear understanding of your site's content, leading to better rankings.
Connect with Erin Sparks:
- Podcast: Edge of the Web
- Company: Site Strategics
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!