In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus.
They dive into the recent changes at Shopify, talk AI integration, theme changes like Horizon, and practical insights for e-commerce sellers.
Whether you're new to Shopify or an experienced seller looking to stay ahead, this episode is packed with actionable strategies and future-focused predictions.
Key Takeaways:
- Shopify Evolution: Deonnah outlines how Shopify has transitioned from Debut to Dawn, and now to the new Horizon theme, offering more flexibility and AI-powered tools.
- AI Integration: Both the theme builder and theme generator now feature AI capabilities—but success still depends on the quality of your prompts.
- Theme Migration Tips: Migrating from Dawn to Horizon requires rebuilding custom templates. Early adoption helps avoid rushed transitions later.
- SEO in Social Media: SEO isn’t just for websites—Deonnah explains how it intersects with social media marketing.
- Pricing Services: Deonnah shares her method of pricing services based on the client’s business scale and goals, not a one-size-fits-all approach.
Memorable Quotes:
- “Google’s confused for the first time since 1996.” – Deonnah Carolus
- “Everyone’s trying to figure out how to get AI integrated into everything.” – Deonnah Carolus
Listener Action Items:
- Evaluate Your Shopify Theme: If you’re still using Dawn or Debut, start testing Horizon now to prepare for the future.
- Play with AI Tools: Begin experimenting with Shopify’s AI builder and theme generator to familiarize yourself with their capabilities.
- Document Your Custom Pages: Before migrating, inventory your custom product and collection pages to simplify rebuilding them in Horizon.
- Audit Your Pricing Strategy: If you’re a service provider, consider revisiting your pricing model to reflect client diversity like Deonnah suggests.
- Follow the Trend: Stay informed on Shopify’s updates and the role of AI in e-commerce to future-proof your store.
Connect with Deonnah:
Text me your questions or comments!
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Medal of Honor: Stories of Courage
Rewarded for bravery that goes above and beyond the call of duty, the Medal of Honor is the United States’ top military decoration. The stories we tell are about the heroes who have distinguished themselves by acts of heroism and courage that have saved lives. From Judith Resnik, the second woman in space, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice, these are stories about those who have done the improbable and unexpected, who have sacrificed something in the name of something much bigger than themselves. Every Wednesday on Medal of Honor, uncover what their experiences tell us about the nature of sacrifice, why people put their lives in danger for others, and what happens after you’ve become a hero. Special thanks to series creator Dan McGinn, to the Congressional Medal of Honor Society and Adam Plumpton. Medal of Honor begins on May 28. Subscribe to Pushkin+ to hear ad-free episodes one week early. Find Pushkin+ on the Medal of Honor show page in Apple or at Pushkin.fm. Subscribe on Apple: apple.co/pushkin Subscribe on Pushkin: pushkin.fm/plus
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com