In Part 2 of this conversation, Ana de la Cruz, SEO Lead at Chartis, returns to The Simple and Smart SEO Show with Crystal Waddell for a deep dive into the human side of AI.
Ana unpacks how experimenting with chatbots taught her the inner workings of LLMs, what semantic triples really mean for SEO, and how the Japanese philosophy of Ikigai helps her balance learning, creativity, and life.
Crystal connects it all back to entrepreneurship — discussing the “never-ending to-do list,” living an optimized life, and how technology can make us more human when we use it with intention.
You’ll learn:
Helpful Links:
🎧 Podcast Hub → https://simpleandsmartseo.com/best-seo-podcast
📘 SEO Starter Course → https://SEOin7Steps.com
💼 Guest: Ana de la Cruz → LinkedIn Profile
Connect With Crystal → Linkedin Profile
Chapters / Timestamps:
00:00 – Experimenting with AI and LLMs
01:00 – Presenting a Chatbot Project at Work
02:00 – What Are Semantic Triples?
03:20 – Why Meaning and Context Matter in SEO
04:24 – The Good, Bad, and Ugly of AI
05:00 – Embracing the Learning Process
06:10 – How to Balance Learning and Earning
07:09 – The Ikigai Framework Explained
10:00 – The “Never-Ending To-Do List” GPT Idea
12:05 – Energy, Emotions, and Productivity
13:34 – Optimizing Life with Technology
15:59 – Rapid-Fire Q&A: SEO, AI, and the Future
17:30 – Where to Connect with Ana
Text me your questions or comments!
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
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