Shopify Image SEO: 4 Steps to Drive More Traffic and Conversions

Want more organic traffic and faster conversions on your Shopify store? 

In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization.

From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four essential steps to get your images SEO-ready. 

You’ll also learn how to use ChatGPT to quickly generate descriptive alt text and how to leverage Pinterest to amplify your visual content strategy.

✅ What You’ll Learn:

• Why image SEO drives traffic from Google and Pinterest
• How to rename image files using SEO-friendly keywords
• The dos and don'ts of writing alt text (and how ChatGPT helps)
• Image compression tools that boost load speed (TinyPNG & WebP)
• Best image formats for product photos, logos, and backgrounds
• Bonus: Pinterest optimization tips and helpful Shopify apps

🎯 Action Steps:

• Rename one product image with keywords before uploading
• Use alt text that’s clear, accurate, and avoids keyword stuffing
• Compress images under 300KB (or even 100KB with WebP)
• Download Crystal’s $7 Image SEO Checklist for a full walkthrough
• Try the free Pinterest Save Button Shopify app

🛠️ Helpful Links:

• Image SEO Checklist: simpleandsmartseo.com/images
• Free Alt Text Generator
• TinyPNG: https://tinypng.com

📌 Next Episode Tease:
 Coming up in Episode 4: Templates that elevate your Shopify SEO—homepage, product pages, and collection pages.

📲 Let’s Connect:
 Update one image today and tag @simpleandsmartseo2. 

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Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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