In this episode of The Simple and Smart SEO Show, Crystal sits down with Ana de la Cruz, SEO Lead at Chartis, to explore her journey from Univision Radio to leading SEO strategy at a global media agency.
Ana shares how curiosity, reinvention, and kindness shaped her path — and introduces us to the emerging concept of “Vibe Coding,” where AI and human creativity meet.
Here’s what you’ll learn:
- How Ana transitioned from traditional media to SEO strategy
- Why kindness and collaboration are underrated superpowers in the agency world
- What “vibe coding” really means — and how SEOs can use it to automate and innovate
- Why AI expands opportunity instead of replacing humans
⏱️ Timestamps:
0:00 – Welcome & Guest Intro
0:31 – Ana’s journey from media to marketing
2:00 – Landing at Publicis and Omnicom
4:00 – What Chartis does (and why she loves it)
5:20 – How AI opens new opportunities for SEOs
8:35 – What is “vibe coding”?
12:19 – Ana’s first experiments with ChatGPT and code
18:45 – Curiosity, courage, and building new skills
📚 Resources & Mentions:
- 🎧 Podcast Hub: https://simpleandsmartseo.com/best-seo-podcast
- 💼 Connect with Ana: LinkedIn – Ana de la Cruz
🙌🏽 Listener Action Steps:
- Reflect on one skill you could “vibe code” or automate this month.
- Follow Ana on LinkedIn to keep learning about AI + SEO.
- Subscribe to the show for weekly SEO clarity and creative inspiration!
👩🏽💻 About Me:
Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. I help you grow sustainably, show up confidently, and build a business that works for you.
📲 Connect With Me:
- Instagram → @simpleandsmartseo2
- Website → https://simpleandsmartseo.com
- Spotify → Listen on Spotify
- Apple Podcasts →
Text me your questions or comments!
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Book a Shopify Store Strategy Call With Crystal!
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AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
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