Like many, Erin Stoll started her career by helping friends with closet edits and styling for parties. She experimented on Instagram, showed up consistently, and took on opportunities that scared her. Little by little, she created a body of work that is as unique as it is impactful, creating a full-time business in the process.
Erin’s journey offers inspiration for what it takes to build a sustainable, fulfilling personal styling business rooted in authenticity, creativity, and courage. Her story also underscores the power of mentorship, community, and being willing to pivot away from traditional notions of success to create a career that truly fits your passion.
In this episode of The Six Figure Personal Stylist Podcast, you’ll hear about Erin’s evolution from a six-figure corporate fundraiser to a successful personal styling entrepreneur and influencer. You’ll discover the challenges and strategic decisions she made while staying authentic to her values, her innovative approach to merging creativity with business, and her advice for stylists looking to grow their business sustainably while remaining genuine.
2:30 – How Erin began her styling business journey
6:43 – Why Erin initially struggled (and still does) with the influencer label
11:02 – What aided Erin’s growth on Instagram and why she barely works with brands now
16:50 – How I encouraged Erin and gave her a lifeline when I myself was still a stylist
22:27 – How the pandemic led Erin to quit her job and go full-time in her business
26:56 – Creating a movement and difficult (but vital) business challenges Erin faced
34:23 – The development of Erin’s live stage show, Style Thief Fashion
37:39 – Planned tour stops in 2025-2026 and the uniqueness of Erin’s show
39:40 – Erin’s advice for stylists trying to build a full-time business who feel stuck
44:11 – How Erin was the catalyst to my transition from stylist to styling business coach
How Erin Stoll Turned Showing Up into a Six-Figure Styling Career
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