Many talented personal stylists who struggle aren’t doing so from a lack of skill. They might not be connecting with the clients they actually want to work with, even if they are signing on clients.
If that’s you, the missing piece between where you are in your styling business and where you want to go may lie in a lack of clear positioning. So let’s take a deep dive into the crucial concept to help you focus on identifying and aligning with your ideal clients.
In this episode of The Six Figure Personal Stylist Podcast, we’ll kick off a three-part series that’ll clarify what positioning is, reveal how it differs from the concept of niching, and highlight its transformative power. I’ll demonstrate how focusing on who you’re truly here to serve helps you attract the right clients, command premium prices, and rekindle your passion for your styling business.
2:28 - Why positioning isn’t the same thing as niching
4:35 - An example of how clarity in your positioning can impact your business
8:59 - Why positioning matters so much for personal stylists
10:56 - Why limiting your potential client pool with strong positioning won’t limit your income
12:43 - A simple, two-question exercise to help you refine your positioning
14:10 - A clear sign that your positioning isn’t aligned with who you are or are becoming
Mentioned In How Going All In on the Right People Changes Everything
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