When it comes to investing in your styling business, it’s not about how much you spend. It’s about the order in which you invest. Many stylists waste money on things that look good when they haven’t done the essential foundational work to pull it all together.
So if I were starting a styling business today, how exactly would I invest in it? After spending over half a million dollars on business expenses, I can offer a powerful, proven path that helps you invest in and run your business on purpose and profit, not just on hope and luck.
In this episode of The Six Figure Personal Stylist podcast, you’ll get an unfiltered look at the common pitfalls that keep stylists stuck in a cycle of ineffective spending and stagnant growth. I’ll discuss the foundational work you must do before considering a major marketing push or rebrand so you can make informed, strategic investment decisions that truly move the needle.
2:31 - An example of why the order in which you invest matters more than the amount
3:42 - What you need to establish before spending on external marketing services
4:30 - Aesthetics as a non-essential factor in your converting potential clients
6:59 - The “sexy spending trap” that wastes money and makes your problem bigger
8:53 – Two other areas that stylists invest in way too soon (and how to get a better return for your money and time)
15:40 – Walkthrough of what to do (in order) before you start investing in expensive services
20:11 – Sequence of services that I’d invest in after the foundational work is done
23:06 - The loop you can get stuck in that comes at a far greater cost than any financial loss
Mentioned In How I’d Invest If I Started My Styling Business Today (and Avoid Wasting Thousands)
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