Some personal stylists make running a business look easy. Gab Saper is one of those people, but what makes her business look effortless now is everything she had to shift to get here. Over the last few years, Gab has refined her systems, clarified who she really wants to work with, and made changes behind the scenes that helped her feel like a true professional, not just someone piecing it together as she goes.
In this episode of The Six Figure Personal Stylist Podcast, we’re talking about what that evolution actually looked like. From moving out of scarcity and into stronger systems, to rewriting her messaging and learning to say no to the wrong clients, Gab shares how she built a business that fits her. We talk about what helped her feel more confident, how her content got sharper, and why things started to feel easier once she stopped trying to make it work for everyone.
2:26 – Gab’s journey from side hustler to full-time stylist and why she felt she had to take on any client or project in the early days
4:33 – The specific turning point that made Gab feel more confident in selling her styling packages
7:02 – How Gab discovered her ideal clients and started cultivating her marketing and messaging to attract them
11:28 – A common form of scarcity that doesn’t involve lack of money or clients and why loving what you do doesn’t come overnight
14:10 – How ‘imperfect action’ has helped Gab in her business as a self-described Type A- personality
16:32 – How Gab’s Instagram posts evolved as she turned her side hustle into a serious, full-time styling business
20:48 – How Gab’s marketing approach has made her a better stylist and why marketing feels harder than it has to be
22:36 – The impact of Gab’s messaging on her business perspective (including price increases)
28:54 – What people generally don’t understand about running a personal styling business
32:59 – The biggest area of growth in Gab’s business and what she’s most excited about for the future
Mentioned In The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients
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