With so much marketing information at our fingertips, you have to be really discerning as an entrepreneur. There’s a lot of outdated stuff or just plain old bad or irrelevant advice you need to be aware of and gut-check yourself, even if it goes against so-called established business wisdom.
For instance, I’m sure you’ve been cautioned against giving away too much free information, right? You were told that if you did that, then people wouldn’t have any reason to ever buy from you, so you’d struggle to make any sales. I used to believe that, too…and it almost took my new business down.
In this episode of The Six Figure Personal Stylist Podcast, I’ll expose this idea of never giving away too much in your content as the myth it really is. I’ll reveal why this advice is not only fundamentally wrong but also how it can sabotage your marketing, and I’ll tell you what you should do instead to attract premium high-paying clients.
1:53 - How believing this myth almost sabotaged my consultancy early on
8:42 - Why the idea of giving away too much is outdated and incredibly toxic
14:25 - Why the fear of giving too much free content is illogical as a personal stylist
17:05 - The three things that are responsible for drying up sales
25:04 - The kind of content to create that builds trust and leads to sales
Mentioned In The ‘Too Much Free Content’ Lie That’s Holding You Back
The Curated Closet by Anuschka Rees
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