“What type of personal stylist do you want to be?”
That’s the question I posed on the show a few weeks ago when I defined the three types of personal styling. Now I’m going to further define two of the ones I outlined, transactional and transformational styling.
So, let’s kick off this transactional vs transformational styling series and dive a little deeper into what being a transactional personal stylist looks like in action!
In this episode of The Six Figure Personal Stylist podcast, you’ll learn how transactional differs from transformational and discover the attributes of transactional styling. I’ll also teach you what interactions with clients seeking a transactional service look like, what their expectations are, and how to attract them (and only them) in your marketing.
1:53 - Where the terms transactional and transformational come from and how they reflect leadership styles
4:11 - A peek into what a transactional client interaction can look like and why this is good for getting your bearings as a personal stylist
7:44 - Characteristics of a transactional personal styling business
11:37 - How to understand high-end transactional clients
16:56 - How to understand the client who wants to take baby steps and what they’re looking for from you
20:42 - Why a styling self-discovery process helps cut down on miscommunication
22:37 - The confusion that sometimes crops up about trends and why trend styling doesn’t deserve a bad rap
25:02 - What to focus on in your marketing to attract specific types of transactional styling clients
Mentioned In Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist
“What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling”
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