You can’t just step into the world of transformational styling as a newbie and expect success. You need to build up business experience first, and your best route to doing so is starting as a transactional personal stylist.
But if you want to transition into a transformational stylist, how do you put yourself in the best position for success? In this next installment of the transactional vs transformational styling series on The Six Figure Personal Stylist podcast, you’ll learn the strengths of the transformational approach to personal styling, what implementing this service looks like, and how you can structure your package(s). I’ll also teach you about the kind of styling client who seeks out this service, their expectations, how to speak to them in your marketing content, and more!
4:08 - How transformational leadership is defined and how that relates to being a transformational stylist
9:22 - Why transformational personal styling is a relatively new thing and the job of the transformational styling world
13:32 - What transformational styling services look like and how to get the client buy-in that this type of relationship requires
17:07 - How you can package your transformational services to keep a client longer and the biggest differentiator between transformational and transactional styling
21:07 - The type of people who are looking for a transformational personal styling service
26:44 - The kind of marketing content that speaks to people who want a transformational styling experience (and why you need a certain level of business acumen to pull it off)
31:22 - Transformational client expectations and what to consider about your pricing and style discovery process if you want them to hire you and like their experience
Mentioned In Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist
What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling
Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist
Stop waiting for permission to own your expertise. Booked, Profitable, and Magnetic shows stylists how to charge what they’re worth and attract high-end clients. 8 episodes, $22.
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