What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Have you ever given yourself space to think about how you want to show up as a stylist?

People (including stylists) often get different types of stylists mixed up. The way many in the industry tend to market themselves only contributes to that confusion.

However, each kind of personal styling has its own hallmarks, limitations, and skill sets. I’ve broken them down into three categories: retail, transactional, and transformational. In order to provide the best service to your clients, you need to critically evaluate your process and determine the type of stylist you want to be.

In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about each type and see examples of how they work. I’ll also highlight their differences and reveal how they impact your marketing and your client’s expectations.

4:47 - What retail styling is and its restrictions

9:29 - The truth about transactional personal styling and why it’s often confused with transformational styling

15:31 - How expectations of the personal styling process can differ among clients

22:07 - The level of depth you need as a transformational stylist and why promising confidence is problematic

29:52 - How the world’s thinking about the purpose of style has changed 

Mentioned In What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

Status and Culture by W. David Marx

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