There’s a moment in every styling business where you start wondering if you’d make more sales by posting before-and-after photos. Maybe you’ve tried it already, or maybe you’ve avoided it because it feels uncomfortable to put clients out there. Either way, those photos don’t usually tell the full story.
A picture can show clothes and a result, but it can’t show the shift that happened in the middle. When that part is missing—how the client felt, what changed, what became possible afterward—people don’t connect to it. They might like it, but they don’t see themselves in it.
In this episode of The Six Figure Personal Stylist Podcast, I’m talking about what’s changed in the styling industry, why before-and-afters don’t land the way they used to, and why people feel so skeptical when they scroll past them. We get into how to talk about results in a way that feels respectful to your clients and actually helps your audience see themselves in the transformation.
1:49 – Why “before” and “after” photos don’t convert
5:30 – Why these photos used to work and what changed to make them stop working
9:02 – Why “before” and “after” photos might often feel uncomfortable to post
11:15 – The key to showing client results that convert your marketing into sales
13:01 – Four questions for creating powerful client stories that sell authentically
15:08 – Why over-delivering doesn’t create client transformation and how doing less can actually deepen results
18:48 – How to identify the biggest mindset shift for your client so you can build your marketing around it
20:47 – What it means to “walk the talk” of transformation
21:27 – What it takes to build authority and scale your business sustainably
22:55 – The power of humanizing your client results
Mentioned In Why Before and After Photos Don’t Sell Transformational Personal Styling
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