Positioning isn’t just about what you do. It’s also about how and why you do it. Last week, we laid the groundwork for identifying your ideal client. Now let’s build on that foundation and explore how your unique perspective shapes your reputation and attracts high-ticket, high-trust clients.
In the second part of our positioning series on The Six Figure Personal Stylist Podcast, you’ll learn how to leverage your point-of-view to create magnetic marketing that resonates on a deeper level. You’ll gain insights that’ll help you move beyond marketing messages like “Five Spring Essentials You Must Have” so you can speak to your client’s core desires and say what they truly need to hear.
2:58 - What the kind of content that blends in feels like when you write and release it
4:30 - What content that cuts through the noise and connects with your potential clients looks and feels like
8:18 - The cost of safety in your marketing messages
10:47 - How your perspective, positioning, and marketing work together
13:34 - An example of how to lead with values in your messaging
18:05 - The truth about influencer marketing and how to reframe the discourse around it to be more helpful
22:16 - Your job as a values-led personal stylist and the power of psychographics in business
27:46 - Three questions to help sharpen your perspective and what to do if your content bores or is unclear to you and your audience
Mentioned In Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling Clients
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