Many transformational stylists struggle to attract clients who are truly ready for real transformation. Whether you’re just starting or you’re already making six figures, you can still feel stuck, burnt out, and like you’re constantly chasing new clients who aren’t truly aligned with the depth of your work.
So how do you transform your marketing and attract clients who are truly ready for the deep work you provide?
In this new installment of the Transactional vs. Transformational Styling series on The Six Figure Personal Stylist podcast, you’ll learn why your current marketing efforts might be attracting the wrong type of clients and how to fix it. I’ll teach you the two powerful psychological principles behind transformational marketing that’ll call in your ideal clients and elevate your business from transactional to truly impactful.
3:08 - How you might be accidentally training clients to see you as transactional instead
4:34 - How transformational marketing primes your ideal clients to do deeper work with you
7:35 - The “one foot in, one foot out” trap you need to avoid in your offers
10:25 - The “possible selves” theory used in my marketing framework
12:54 - The “self-perception” psychological principle I introduce to clients
15:30 - Examples of how I leverage these principles in my marketing
18:51 - The key to consistently building a business that supports the transformation you want to give clients
22:30 - Honesty as both an ideal client attractor and a misaligned client repellent
27:25 - Why your unique perspective is your power
Mentioned In Why Your Marketing Needs to Be Transformational if You Want to Deliver Real Results as a Stylist
Ashley Pardo | Instagram | TikTok
The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients
What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling
Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist
Transactional Styling Defined: How to Be a Successful Transformational Personal Stylist
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.