He is one of the most talented and recognizable athletes on earth. He is also one of the most well paid, earning £25 m ($30 m) per year playing soccer for Manchester United. Yet by endorsing an array of brands and businesses, including Coca-Cola, LiveScore, Free Fire, Nike, Herbalife Nutrition, and Tag Heuer, on his Instagram account, Christiano Ronaldo nearly doubles his soccer salary. With approximately 460 million followers, he is Instagram’s most influential celebrity—more popular than Justin Bieber, Ariana Grande, Kim Kardashian, Dwayne “The Rock” Johnson, and Taylor Swift.
- The Skeptic's Guide to Sports Science book: https://www.nbtiller.com
- Skeptical Inquirer magazine: https://www.skepticalinquirer.org
- Original article & references: https://skepticalinquirer.org/exclusive/social-media-fitness-influencers-from-pseudoscience-to-psychopathology/
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