Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week. This week though, they tackle the topic of the potential trade war that could be looming!
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:00 - Introduction
01:39 - NBC Tariff Overview?
04:04 - Tariffs and the 4Ps
20:05 - The Marketing Moment: WARCs Multiplier Effect Study
29:22 - Ad of the Week - Kraft Mayonnaise from 1931
34:23 - Coming Up Next Week
In The News Links
Tariff Overview - NBC News
NBC News https://www.nbcnews.com/politics/donald-trump/live-blog/trump-china-canada-mexico-tariffs-live-updates-rcna190144
Which provinces are pulling U.S. alcohol off shelves over Trump’s tariffs?
https://globalnews.ca/news/10993794/trump-tariffs-liquor-boards/
China’s Massive Belt and Road Initiative
https://www.cfr.org/backgrounder/chinas-massive-belt-and-road-initiative
10 things that could cost more under new tariffs
https://www.fox9.com/news/trump-tariffs-price-hikes
All the generic coronavirus ads are a waste of time and budget
https://www.marketingweek.com/generic-covid-ads-waste-time-budget/
The Marketing Moment:
WARC Multiplier Effect - Great resource with a few highly relevant case studies
https://page.warc.com/the-multiplier-effect-report
Ad Of The Week:
An ad from Kraft in 1931
Despite a challenging economy, they didn’t highlight the price
Instead, Kraft focused on
increasing brand recognition: from Gelfand to Kraft
Product features & ingredients:
a great supply chain that keeps mayonnaise Always Kitchen Fresh! Guaranteed by your trusted grocer
Eggs, Select Oil, aged-in-the-wood vinegar, rare spices
Service: Home Delivery
Recipe ideas to use more: dress lettuce
Emphasized nutritional value and quality for an economical price, and used recipe books as a promotional tool.
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