Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:49 - Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns
04:59 - Clear briefs help marketers confront the chaos of advertising
07:08 - Adalytics Goes Public with First Named Client Partnership
10:43 - Guess What? Nobody and Everybody Cares About AI
15:00 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 2025
23:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical
25:35 - Coming up next week.
In The News Links:
Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns
Link: https://searchengineland.com/brands-search-results-survey-452789
Clear briefs help marketers confront the chaos of advertising
Link: https://www.marketingweek.com/clear-briefs-confront-chaos/
Adalytics Goes Public with First Named Client Partnership
Link: https://adage.com/article/digital-marketing-ad-tech-news/ad-tech-watchdog-adalytics-publicizes-quad-paying-client/2603756
Guess What? Nobody and Everybody Cares About AI
https://investors.fiverr.com/news-releases/news-release-details/guess-what-nobody-and-everybody-cares-about-ai
The Marketing Moment:
Fragment Forward: Five Key Trends Shaping 2025
The Contagious IQ Download 2024 / https://www.contagious.com/reports-and-webinars/the-contagious-iq-download-2024
Ad Of The Week:
Fiver - Nobody Cares - A Musical
https://youtu.be/hJYvwmodYIU?si=O2mIDhiUQxoxf8ak
Key Points:
A great example of an entertaining B2B ad with the use of humour.
Fiver built this in-house, while also using insights from their report.
The campaign emphasizes the importance of human expertise in maintaining high-quality results when integrating AI
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