The Snarketing Podcast

From Meta to MoonPay to Acorns... It's The Modern Creator Playbook Episode with JJ:

In this episode, Matt Wurst and Valerie Vespa sit down with Justin Johnson, former Head of Market Development at Acorns and a leading voice at the intersection of creators, culture, and commerce.

Justin shares his journey from Meta to MoonPay to Acorns, unpacking what each chapter taught him about building authentic creator partnerships, driving ...

Recorded live at the ANA Masters of Marketing in Orlando, this episode of The Snarketing Podcast features Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media — one of the most influential voices in out-of-home and data-driven advertising.

Lucy joins Matt Wurst and Valerie Vespa to talk about the evolution of out-of-home (OOH) and in-real-life media, the growing power of data through T-Mobile’s acquisition of Vistar, and h...

What’s the true value of attention in advertising — and how can brands finally measure it in ways that drive real business outcomes?

In this episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with Neala Brown, SVP of Strategy & Operations at Teads, to unpack how marketers can connect attention, creative quality, and outcomes across CTV, video, and omnichannel media.

From defining the elusive “attention...

Retail media isn’t just another revenue stream. It’s becoming existential to the future of retail.

In this episode of The Snarketing Podcast, we sit down with Brian Monahan, SVP at Albertsons Media Collective, to unpack the past, present, and future of retail media networks. From helping launch Walmart’s billion-dollar ad business to leading Albertsons into its next phase, Brian shares lessons learned from agencies, big tech, and re...

Nobody wants to go to your webinar. Nobody wants to read your white paper. And unless you’re doing it right, nobody’s listening to your podcast either.

In this episode of the Snarketing Podcast, we sit down with Lauren Douglass, CEO of Reverve and veteran marketing leader (ex-SVP Channel Factory, VP Teads, Criteo alum), to talk about what’s broken in B2B marketing—and how to fix it.

We cover:
• Why so much B2B content sounds the s...

In Episode 49 of the Snarketing Podcast, Matt Wurst and Valerie Vespa stop at the midway of Season 3, go guestless and gloves off, and reflect on the chaotic first half of 2025 and what’s ahead for the back half.

We’re talking:

👉 AI acceleration (and existential dread)

👉 Marketing to bots (because… that’s happening now)

👉 Social media's grip on teen brains

👉 Why “authentic” isn't good enough anymore

👉 The death of SEO (RIP)

I...

Two podcasts. Four marketers. One big reckoning.

In our Snarketing x Unlocked crossover, AI declared our episode "a moment of truth" for marketing’s future.

It's a deep-dive into retail and commerce media, and we leaned in: With co-hosts Valerie Vespa, Elizabeth Donovan & Austin Leonard unpacking what all this (with and without AI) means for the industry and the people building it.

Come for the crossover chaos, stay for the existe...

Live from the sweltering sands of Stagwell’s Sport Beach at Cannes Lions 2025, Matt Wurst sits down with Jody Hallman, the VP of Integrated Marketing at Perdue Farms — and yes, the woman behind your favorite dino nuggets.

(While Valerie Vespa works the Croisette for future guests.)In this cluck-worthy conversation, Jody shares how Perdue is evolving its iconic brand legacy — from Frank Perdue’s trust-me-I’m-on-TV era to today’s dema...

Ready to find out why your podcast strategy is probably wrong, and how to fix it? In this full episode of the Snarketing Podcast, co-hosts Matt Wurst and Valerie Vespa sit down with Jordan Fox, CEO of Ad Results Media (ARM), to talk about the fast-evolving world of audio, the YouTube-ification of podcasts, and what it really takes to build brand relevance in a content-obsessed world.

Jordan pulls back the curtain on the business of ...

What do Bragg vinegar, brandformance backlash, AI limericks, and startup survival in a pandemic have in common? Jessica Blumberg, co-founder of indie media agency hunterblu, unpacks it all on this week’s Snarketing Podcast with hosts Matt Wurst and Valerie Vespa.

From redefining media planning with genuine enthusiasm to calling out holding company nonsense, Jessica shares what it really takes to grow a people-first agency that wins ...

What do you get when a data-driven futurist, a frustrated former pre-med student, and a zero-BS strategist walk into a podcast? You get George Musi, Chief Business Officer at Night Market—and one of the sharpest minds in media, marketing, and advanced analytics.

In this episode, George joins co-hosts Matt Wurst and Valerie Vespa for a fast-paced, no-fluff conversation that hits everything from the fallacy of ROAS to the rise of ...

What do Taylor Swift, bad briefs, 85 agencies, and a beach in Cannes have in common? Robyn Freye.

In this snarky, smart, and wildly entertaining episode, Robyn Freye, Chief Growth Officer at Stagwell, joins Matt Wurst and Valerie Vespa for a no-holds-barred chat on the future of the modern agency, innovation that actually changes behavior, and why she owns a hat that says “I ❤️ Procurement.” (Yes, really.)

From rethinking the pitch p...

What do rugby, branding, and corporate gifting have in common? A lot more than you'd think... On the latest Snarketing Podcast, Francis Pierrel, CEO of LR Paris, dropped gems on:

🔄 Why great leadership is like rugby—pass backward to move forward

🎁 The real strategy behind corporate gifting (stop handing out useless swag!)

🌍 How brands need to adapt across cultures (because one-size-fits-all never fits)

💡 The secret to standing ...

Brand vs. Performance. Innovation. Chocolate. This episode has it all: A snark-filled, insight-packed conversation, co-hosts Matt Wurst & Valerie Vespa sit down with Vinny Rinaldi, VP of Media & Marketing at Hershey’s, to break down some of the biggest challenges in marketing today—and have some fun along the way.

What It Has:

🍫 Buzzword Bingo – Every time Vinny drops a cliché, Matt eats a Hershey’s Kiss (bad idea).

🎯 Brand ...

Gayle Troberman on Audio, AI & Rethinking Consumer Connection. Episode 40.

Marketers love data—but are we actually using it correctly?

In this episode of The Snarketing Podcast, Gayle Troberman, CMO of iHeartMedia, breaks down the disconnect between marketers and real consumers—and how we can fix it.

🔹 Half of Americans have never heard of an Aperol Spritz (yes, really)
🔹 Marketers earn 2x more than the average consumer—and i...

Breaking News! Jeanniey Walden shares news exclusively on Snarketing Podcast -- that she’s leaving Rite Aid & Thrifty Ice Cream—and we’ve got the full story!

In this Season 3 kickoff, Jeanniey also reflects on leading Rite Aid through bankruptcy to brand revival, why community-driven marketing matters, and how mentorship, AI, and resilience have shaped her career.

We also discuss her TV show, LiftOff with Jeanniey Walden, and g...

No guests, no problem—just unfiltered, unhinged banter from co-hosts Matt Wurst and Valerie Vespa. This episode is packed with laughs, insights, and a touch of snark. Here’s a sneak peek:

💬 Ranking favorites: "It’s like ranking your kids—but easier!"

🎯 AI buzz: From CES to case studies, how AI’s hype became reality.

😂 Rich but relatable: Manifesting “just rich enough” vibes for 2025.

🍫 Settling scores: Matt’s dramatic beef with...

From Engineering to Marketing: Michelle Froah’s Bold Journey 🚀

How does an engineer end up leading global marketing and innovation? Michelle Froah, Chief Marketing and Innovation Officer at ETS, shares her unconventional path on Episode 37 of the Snarketing Podcast.

🔑 Highlights:

• Using AI to close skill gaps and drive talent growth
• Building future-ready education solutions
• Creative problem-solving meets leadership excell...

🚨 Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) — this episode of The Snarketing Podcast is for YOU! In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters. Ashley shares: 👖 Why jeans are the secret to brand loyalty. 🌍 Lessons learned from opening 16 global markets at Coach. 😬 Her bi...