The Snarketing Podcast

Micky Ogando, Founder and Chief Creative Officer of Austin agency Bakery, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk craft, AI, weird hiring, holding-company chaos, and why he will never cut his rate.

Bakery is a three-time AdAge Small Agency of the Year with work for Nike, Diageo, Shiner, and Tree Hut, and Micky is one of the most candid creative leaders in the business. We billed this one as the SXSW make...

Cannes Lions week is here, and this one's a little different. No guest, no agenda, just Matt and Val running their own half-length 2026 Cannes preview before everyone scatters to the South of France.

They get into the real stuff: packing strategies that border on neurosis, the color-coded calendar system Matt runs to survive five days on the Croisette, and the small essentials that actually save your week. Then they turn to what the...

Connected TV took over the living room. Amit Sharan, SVP Marketing at Tatari, joins Matt Wurst and Valerie Vespa to break down how brands plan, buy, and measure TV across linear and streaming, and where AI actually helps versus where it's still hype.

Amit built marketing at LiveRail, took it through the Facebook acquisition, ran product marketing inside Meta for four-plus years, and has spent nearly eight years at Tatari. He gets in...

Brooks Miller helped invent creator marketing at Twitter, then landed at Edelman after Elon's takeover. Now she runs three jobs at once across Edelman and UEG, shaping global creator strategy for one of the most trusted communications firms in the world. Matt Wurst and Valerie Vespa sit down with Brooks for a wide-ranging conversation on trust, humanity, AI, NIL, and what creator marketing actually looks like in 2026.

In this episod...

Megan Lindstrand, VP of Global Marketing at Combe, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to unpack her "Mad Men + Data" approach to modern brand building. Megan leads marketing for storied legacy brands including Vagisil, Astroglide, and Just For Men, and brings two decades of experience spanning top creative agencies (BBH, Strawberry Frog, 360i) and a transformative ten-year run at Cole Haan, where she built...

Dan Buttling started his career counting inventory. 30+ years later, he's built brands for some of the biggest spirits companies on the planet — and now runs an agency from scratch. Dan Buttling, General Manager of Feast Agency, joins Matt Wurst for a wide-ranging conversation that spans three decades of brand building, a pandemic-era pivot, and a brutally honest look at where the alcohol industry is headed.

Dan traces his arc...

What does it actually look like to build AI into creative production — not as a buzzword, but as a decade-long practice? Dustin Callif has been doing exactly that.

Recorded live at SxSW 2026 in Austin, host Matt Wurst sits down with Dustin Callif, President of Tool North America, a 31-year-old creative studio behind branded content and experiential work for Amazon, P&G, AWS, Miro, and more. Tool also runs one of the most f...

Is Brand Dead? BrandComms.ai's Isobel Roberts on AI, Speed, and the Future of Advertising

Recorded live at SXSW 2026 from La Condesa in Austin, Matt Wurst sits down with Isobell Roberts — co-founder and Chief AI Officer at BrandComms.ai — to dig into one of the most provocative questions in marketing right now: Is brand actually dead?

Isobel brings a grounded, science-backed perspective to the AI hype cycle. BrandComms.ai...

What makes a great leader today? And how do we avoid becoming the bad boss everyone complains about?

In this episode of the Snarketing Podcast, host Matt Wurst sits down with Mita Mallick — corporate changemaker, marketing executive, and bestselling author of Reimagine Inclusion and The Devil Emails at Midnight.

Mita has spent decades inside some of the world’s biggest companies including Johnson & Johnson, Pfizer, an...

Kristin Wozniak (Chief Growth and Data Officer at Cosmo5) has a hot take for 2026: she’s over our obsession with data. Not data itself. The way we use it.

In Episode 61 of the Snarketing Podcast, Kristin challenges one of corporate culture’s biggest myths: that emotions don’t belong at work. From asking “Are you an asshole?” in a job interview to reframing data as just one voice at the table, this conv...

Trust is the invisible line between momentum and stagnation. Cross it, and teams move faster. Miss it, and nothing works the way it should.

In this episode of the Snarketing Podcast, hosts Matt Wurst and Valerie Vespa welcome back their first-ever repeat guest, Jeanniey Walden, for a wide-ranging, candid conversation about trust, leadership, attention, and growth in an AI-shaped world.

Jeanniey introduces her new book, The Trust Thre...

Season 4 of Snarketing kicks off with a big one: Jason Acker, Vice President of Media & Digital for North America at Diageo, joins Matt Wurst and Valerie Vespa for a wide-ranging conversation on how modern media leaders actually drive growth at scale.

Jason breaks down how Diageo uses AI to improve productivity, content, and decision-making, why cultural relevance must be earned over time, and how measurement has become a true c...

We made it through 2025. Barely. 😅 In the Season 3 finale of The Snarketing Podcast, co-hosts Matt Wurst and Valerie Vespa close out the year with a wide-ranging, unfiltered conversation on what actually mattered in marketing, media, tech, and culture and what’s coming next in 2026.

This episode is part recap, part therapy session, part prediction engine.

Matt and Valerie unpack the biggest themes shaping the industry right no...

Uber is one of the most used consumer apps on the planet. But behind the scenes, a fast-growing advertising business is reshaping how brands reach people in motion.

In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa sit down with Megan Ramm, Global Head of Sales at Uber Advertising, to unpack how a “startup inside Uber” has scaled across 70 countries and 10,000 cities.

Megan shares how Uber Advertisin...

In this Thanksgiving edition of The Snarketing Podcast, Matt and Valerie sit down with Anjali Virmani, Global Head of Creative Solutions at Time Out Media, for a fast, funny, and wildly thoughtful conversation about culture, creativity, community, and the messy state of modern media.

Anjali shares her journey from Manchester to Maryland to Manhattan, how being raised in a South Asian immigrant household shaped her voice, and why emp...

From Meta to MoonPay to Acorns... It's The Modern Creator Playbook Episode with JJ:

In this episode, Matt Wurst and Valerie Vespa sit down with Justin Johnson, former Head of Market Development at Acorns and a leading voice at the intersection of creators, culture, and commerce.

Justin shares his journey from Meta to MoonPay to Acorns, unpacking what each chapter taught him about building authentic creator partnerships, driving bran...

Recorded live at the ANA Masters of Marketing in Orlando, this episode of The Snarketing Podcast features Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media — one of the most influential voices in out-of-home and data-driven advertising.

Lucy joins Matt Wurst and Valerie Vespa to talk about the evolution of out-of-home (OOH) and in-real-life media, the growing power of data through T-Mobile’s acquisition of V...

What’s the true value of attention in advertising — and how can brands finally measure it in ways that drive real business outcomes?

In this episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with Neala Brown, SVP of Strategy & Operations at Teads, to unpack how marketers can connect attention, creative quality, and outcomes across CTV, video, and omnichannel media.

From defining the elusiv...

Retail media isn’t just another revenue stream. It’s becoming existential to the future of retail.

In this episode of The Snarketing Podcast, we sit down with Brian Monahan, SVP at Albertsons Media Collective, to unpack the past, present, and future of retail media networks. From helping launch Walmart’s billion-dollar ad business to leading Albertsons into its next phase, Brian shares lessons learned from agencies...