The Snarketing Podcast
The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that. Instead, these longtime industry veterans will highlight some of the fun, interesting, weird, and ridiculous things happening in the space. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
Episodes
Two podcasts. Four marketers. One big reckoning.
In our Snarketing x Unlocked crossover, AI declared our episode "a moment of truth" for marketingās future.
It's a deep-dive into retail and commerce media, and we leaned in: With co-hosts Valerie Vespa, Elizabeth Donovan & Austin Leonard unpacking what all this (with and without AI) means for the industry and the people building it.
Come for the crossover chaos, stay for the existe...
Live from the sweltering sands of Stagwellās Sport Beach at Cannes Lions 2025, Matt Wurst sits down with Jody Hallman, the VP of Integrated Marketing at Perdue Farms ā and yes, the woman behind your favorite dino nuggets.
(While Valerie Vespa works the Croisette for future guests.)In this cluck-worthy conversation, Jody shares how Perdue is evolving its iconic brand legacy ā from Frank Perdueās trust-me-Iām-on-TV era to todayās dema...
Ready to find out why your podcast strategy is probably wrong, and how to fix it? In this full episode of the Snarketing Podcast, co-hosts Matt Wurst and Valerie Vespa sit down with Jordan Fox, CEO of Ad Results Media (ARM), to talk about the fast-evolving world of audio, the YouTube-ification of podcasts, and what it really takes to build brand relevance in a content-obsessed world.
Jordan pulls back the curtain on the business of ...
What do Bragg vinegar, brandformance backlash, AI limericks, and startup survival in a pandemic have in common? Jessica Blumberg, co-founder of indie media agency hunterblu, unpacks it all on this weekās Snarketing Podcast with hosts Matt Wurst and Valerie Vespa.
From redefining media planning with genuine enthusiasm to calling out holding company nonsense, Jessica shares what it really takes to grow a people-first agency that wins ...
What do you get when a data-driven futurist, a frustrated former pre-med student, and a zero-BS strategist walk into a podcast? You get George Musi, Chief Business Officer at Night Marketāand one of the sharpest minds in media, marketing, and advanced analytics.
In this episode, George joins co-hosts Matt Wurst and Valerie Vespa for a fast-paced, no-fluff conversation that hits everything from the fallacy of ROAS to the rise of ...
What do Taylor Swift, bad briefs, 85 agencies, and a beach in Cannes have in common? Robyn Freye.
In this snarky, smart, and wildly entertaining episode, Robyn Freye, Chief Growth Officer at Stagwell, joins Matt Wurst and Valerie Vespa for a no-holds-barred chat on the future of the modern agency, innovation that actually changes behavior, and why she owns a hat that says āI ā¤ļø Procurement.ā (Yes, really.)
From rethinking the pitch p...
What do rugby, branding, and corporate gifting have in common? A lot more than you'd think... On the latest Snarketing Podcast, Francis Pierrel, CEO of LR Paris, dropped gems on:
š Why great leadership is like rugbyāpass backward to move forward
š The real strategy behind corporate gifting (stop handing out useless swag!)
š How brands need to adapt across cultures (because one-size-fits-all never fits)
š” The secret to standing ...
Brand vs. Performance. Innovation. Chocolate. This episode has it all: A snark-filled, insight-packed conversation, co-hosts Matt Wurst & Valerie Vespa sit down with Vinny Rinaldi, VP of Media & Marketing at Hersheyās, to break down some of the biggest challenges in marketing todayāand have some fun along the way.
What It Has:
š« Buzzword Bingo ā Every time Vinny drops a clichĆ©, Matt eats a Hersheyās Kiss (bad idea).
šÆ Brand ...
Gayle Troberman on Audio, AI & Rethinking Consumer Connection. Episode 40.
Marketers love dataābut are we actually using it correctly?
In this episode of The Snarketing Podcast, Gayle Troberman, CMO of iHeartMedia, breaks down the disconnect between marketers and real consumersāand how we can fix it.
š¹ Half of Americans have never heard of an Aperol Spritz (yes, really)
š¹ Marketers earn 2x more than the average consumerāand i...
Breaking News! Jeanniey Walden shares news exclusively on Snarketing Podcast -- that sheās leaving Rite Aid & Thrifty Ice Creamāand weāve got the full story!
In this Season 3 kickoff, Jeanniey also reflects on leading Rite Aid through bankruptcy to brand revival, why community-driven marketing matters, and how mentorship, AI, and resilience have shaped her career.
We also discuss her TV show, LiftOff with Jeanniey Walden, and g...
No guests, no problemājust unfiltered, unhinged banter from co-hosts Matt Wurst and Valerie Vespa. This episode is packed with laughs, insights, and a touch of snark. Hereās a sneak peek:
š¬ Ranking favorites: "Itās like ranking your kidsābut easier!"
šÆ AI buzz: From CES to case studies, how AIās hype became reality.
š Rich but relatable: Manifesting ājust rich enoughā vibes for 2025.
š« Settling scores: Mattās dramatic beef with...
From Engineering to Marketing: Michelle Froahās Bold Journey š
How does an engineer end up leading global marketing and innovation? Michelle Froah, Chief Marketing and Innovation Officer at ETS, shares her unconventional path on Episode 37 of the Snarketing Podcast.
š Highlights:
- Using AI to close skill gaps and drive talent growth
- Building future-ready education solutions
- Creative problem-solving meets leadership excell...
šØ Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) ā this episode of The Snarketing Podcast is for YOU! In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters. Ashley shares: š Why jeans are the secret to brand loyalty. š Lessons learned from opening 16 global markets at Coach. š¬ Her bi...
What a journey with Harry Kargman, CEO & Founder of KARGO, who takes us on a mobile, media, and marketing journey from 50 Cent ringtones to Cannes Lions drone shows? š¶š
In this episode, Valerie Vespa and Matt Wurst talk with one of the leading entrepreneurs in our space about how KARGO stays ahead, building what others canāt replicateāfrom a powerhouse sales force to innovative video solutions.
Key Highlights:
š± Mobile as ...
In the second of our two "live" interviews at ANA Masters of Marketing, we got to chat with Marnie Kain, Grubhubās VP of Brand and Creative. She brought so many insights on whatās driving brand marketing forward: āØ Putting Customers First ā Grubhubās focus on delivering real value, including $0 delivery for Prime members! š Agency Life vs. Brand Side ā Marnieās big leap from agency life and the lessons sheās picked up along the...
It's a special, spooky, snarky Halloween episode of the Snarketing Podcast with EMARKETER's Jeremy Goldman exploring how data, technology, and evolving consumer expectations are reshaping the marketing industry. Drawing on his experience with leading brands, Jeremy shares actionable insights for navigating todayās complex digital ecosystem.
From staying adaptable in a fast-paced landscape to making data-driven decisions that count,...
In this special live episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with former Huge agency leader and now strategic advisor, Matt Weiss, at the ANA Masters of Marketing conference. Matt Weiss opens up about his transition from agency executive to advisor, sharing what he's learned along the way and offering insights for those considering similar paths.
From navigating the evolving world of client pa...
In this episode of The Snarketing Podcast, weāre joined by none other than Anna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA). Anna brings her wealth of expertise to the mic, sharing why Out-of-Home (OOH) advertising is not only alive and wellābut thriving! š
From the streets to the sky (literally, we talk about the future of ads in outer space!), this episode dives deep into how OOH is re...
Tired of traditional agencies failing to deliver results? In this episode of *The Snarketing Podcast*, we dive deep into the revolutionary agency model shaking up the marketing world with X&O co-founders, Eric Segal and Brett Banker.
These industry veterans share how theyāve built an agency that blends the best of consultancy and creative execution, delivering business-changing ideas faster, smarter, and at a fraction of the co...
š§ Balancing innovation with daily operations is the ultimate challenge. But Colleen Hotchkiss, President of Growth Practices at Zenith, handles it like the pro that she is. In our latest episode of The Snarketing Podcast, she shares her approach to staying ahead in a fast-paced, ever-changing industry while keeping the wheels of daily business turning. Also: š„ The 70-20-10 rule for balancing innovation with proven strategies ...
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