The Snarketing Podcast
The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that. Instead, these longtime industry veterans will highlight some of the fun, interesting, weird, and ridiculous things happening in the space. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
Episodes
What do rugby, branding, and corporate gifting have in common? A lot more than you'd think... On the latest Snarketing Podcast, Francis Pierrel, CEO of LR Paris, dropped gems on:
🔄 Why great leadership is like rugby—pass backward to move forward
🎁 The real strategy behind corporate gifting (stop handing out useless swag!)
🌍 How brands need to adapt across cultures (because one-size-fits-all never fits)
💡 The secret to standing ...
Brand vs. Performance. Innovation. Chocolate. This episode has it all: A snark-filled, insight-packed conversation, co-hosts Matt Wurst & Valerie Vespa sit down with Vinny Rinaldi, VP of Media & Marketing at Hershey’s, to break down some of the biggest challenges in marketing today—and have some fun along the way.
What It Has:
🍫 Buzzword Bingo – Every time Vinny drops a cliché, Matt eats a Hershey’s Kiss (bad idea).
🎯 Brand ...
Gayle Troberman on Audio, AI & Rethinking Consumer Connection. Episode 40.
Marketers love data—but are we actually using it correctly?
In this episode of The Snarketing Podcast, Gayle Troberman, CMO of iHeartMedia, breaks down the disconnect between marketers and real consumers—and how we can fix it.
🔹 Half of Americans have never heard of an Aperol Spritz (yes, really)
🔹 Marketers earn 2x more than the average consumer—and i...
Breaking News! Jeanniey Walden shares news exclusively on Snarketing Podcast -- that she’s leaving Rite Aid & Thrifty Ice Cream—and we’ve got the full story!
In this Season 3 kickoff, Jeanniey also reflects on leading Rite Aid through bankruptcy to brand revival, why community-driven marketing matters, and how mentorship, AI, and resilience have shaped her career.
We also discuss her TV show, LiftOff with Jeanniey Walden, and g...
No guests, no problem—just unfiltered, unhinged banter from co-hosts Matt Wurst and Valerie Vespa. This episode is packed with laughs, insights, and a touch of snark. Here’s a sneak peek:
💬 Ranking favorites: "It’s like ranking your kids—but easier!"
🎯 AI buzz: From CES to case studies, how AI’s hype became reality.
😂 Rich but relatable: Manifesting “just rich enough” vibes for 2025.
🍫 Settling scores: Matt’s dramatic beef with...
From Engineering to Marketing: Michelle Froah’s Bold Journey 🚀
How does an engineer end up leading global marketing and innovation? Michelle Froah, Chief Marketing and Innovation Officer at ETS, shares her unconventional path on Episode 37 of the Snarketing Podcast.
🔑 Highlights:
- Using AI to close skill gaps and drive talent growth
- Building future-ready education solutions
- Creative problem-solving meets leadership excell...
🚨 Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) — this episode of The Snarketing Podcast is for YOU! In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters. Ashley shares: 👖 Why jeans are the secret to brand loyalty. 🌍 Lessons learned from opening 16 global markets at Coach. 😬 Her bi...
What a journey with Harry Kargman, CEO & Founder of KARGO, who takes us on a mobile, media, and marketing journey from 50 Cent ringtones to Cannes Lions drone shows? 🎶🚁
In this episode, Valerie Vespa and Matt Wurst talk with one of the leading entrepreneurs in our space about how KARGO stays ahead, building what others can’t replicate—from a powerhouse sales force to innovative video solutions.
Key Highlights:
📱 Mobile as ...
In the second of our two "live" interviews at ANA Masters of Marketing, we got to chat with Marnie Kain, Grubhub’s VP of Brand and Creative. She brought so many insights on what’s driving brand marketing forward: ✨ Putting Customers First – Grubhub’s focus on delivering real value, including $0 delivery for Prime members! 🍔 Agency Life vs. Brand Side – Marnie’s big leap from agency life and the lessons she’s picked up along the...
It's a special, spooky, snarky Halloween episode of the Snarketing Podcast with EMARKETER's Jeremy Goldman exploring how data, technology, and evolving consumer expectations are reshaping the marketing industry. Drawing on his experience with leading brands, Jeremy shares actionable insights for navigating today’s complex digital ecosystem.
From staying adaptable in a fast-paced landscape to making data-driven decisions that count,...
In this special live episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with former Huge agency leader and now strategic advisor, Matt Weiss, at the ANA Masters of Marketing conference. Matt Weiss opens up about his transition from agency executive to advisor, sharing what he's learned along the way and offering insights for those considering similar paths.
From navigating the evolving world of client pa...
In this episode of The Snarketing Podcast, we’re joined by none other than Anna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA). Anna brings her wealth of expertise to the mic, sharing why Out-of-Home (OOH) advertising is not only alive and well—but thriving! 🚀
From the streets to the sky (literally, we talk about the future of ads in outer space!), this episode dives deep into how OOH is re...
Tired of traditional agencies failing to deliver results? In this episode of *The Snarketing Podcast*, we dive deep into the revolutionary agency model shaking up the marketing world with X&O co-founders, Eric Segal and Brett Banker.
These industry veterans share how they’ve built an agency that blends the best of consultancy and creative execution, delivering business-changing ideas faster, smarter, and at a fraction of the co...
🧠 Balancing innovation with daily operations is the ultimate challenge. But Colleen Hotchkiss, President of Growth Practices at Zenith, handles it like the pro that she is. In our latest episode of The Snarketing Podcast, she shares her approach to staying ahead in a fast-paced, ever-changing industry while keeping the wheels of daily business turning. Also: 🔥 The 70-20-10 rule for balancing innovation with proven strategies ...
What happens when the world’s largest influencer marketing company gets acquired by a global powerhouse? We’ve got the inside scoop! In our latest episode of The Snarketing Podcast, we sit down with Ryan Detert, Founder & CEO of Influential, for his first podcast interview since the big news broke: Publicis has acquired Influential! 🦁
Here’s what you’ll discover in this must-listen episode:
🔍 The $35 Billion Influencer Mark...
No, the same last name is not a coincidence. For the first time, a husband and wife tandem join as co-guests.
In this episode of The Snarketing Podcast, we dive deep into the ever-evolving world of digital media with two marketing powerhouses—Traci Spiegelman, VP, Global Media at Mastercard, and Josh Spiegelman, SVP, Entertainment and Sports Partnerships at Burns Entertainment.
🎧 Highlights: - Their hilarious take on backseat dr...
From running a cocaine empire to award-winning creative agency CEO, meet Vincent Bragg of ConCreates.
Joined by the great Paulie Polacke, ConCreates' Business Development Specialist, this episode is packed with laughter, insights, and jaw-dropping stories!
- Humanizing incarcerated talent: Discover the real stories behind the headlines and the power of family connections. 👨👩👧👦
- Diversity matters: Understand how diverse ...
Talking all things media and innovation with Cherian Thomas, Senior Director - Retail Media Network & DOOH at T-Mobile and Co-Founder of Octopus Interactive. 🚀 Cherian shares his fascinating journey, touching on: * Unlocking marketing strategies for Uber and Lyft riders through innovative in-ride entertainment. * Navigating cultural challenges from startup to T-Mobile acquisition. * Engaging riders and drivers with interactiv...
In this episode of The Snarketing Podcast, we engage with Jason Schragger, Chief Creative Officer at Saatchi & Saatchi L.A. / Dallas, exploring a spectrum of topics from innovative storytelling in Paralympics campaigns to entrepreneurial ventures by children and the transformative impact of technology in creativity. Jason discusses leadership and communication in the dynamic advertising industry, emphasizing the importance of u...
Catch Doug Jossem, the Head of Food at Walmart Connect, "rolling back" the curtain on retail media! 🛒
Join Matt Wurst and Valerie Vespa as they uncover:
- Retail Media Revolution: Walmart's vision for future growth.
- Doug’s Walmart Walkabouts: Why Doug strolls Walmart aisles weekly.
- Customer Connection: Innovative in-store and digital strategies.
- AI Insights: The real potential of AI in retail.
- Shrinkage: ...
Popular Podcasts
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Welcome to "Decisions, Decisions," the podcast where boundaries are pushed, and conversations get candid! Join your favorite hosts, Mandii B and WeezyWTF, as they dive deep into the world of non-traditional relationships and explore the often-taboo topics surrounding dating, sex, and love. Every Monday, Mandii and Weezy invite you to unlearn the outdated narratives dictated by traditional patriarchal norms. With a blend of humor, vulnerability, and authenticity, they share their personal journeys navigating their 30s, tackling the complexities of modern relationships, and engaging in thought-provoking discussions that challenge societal expectations. From groundbreaking interviews with diverse guests to relatable stories that resonate with your experiences, "Decisions, Decisions" is your go-to source for open dialogue about what it truly means to love and connect in today's world. Get ready to reshape your understanding of relationships and embrace the freedom of authentic connections—tune in and join the conversation!
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
ALL THE SMOKE pairs two of the most outspoken and controversial players of their time. Known as fiery, intense competitors during their on-court careers, Matt Barnes and Stephen Jackson are now two of the most widely respected voices by today’s crop of NBA stars. Serving as mentors to numerous players throughout the league and with their hands firmly on the pulse of the game, they have first-hand insight into the minds, lives and pressing issues facing today’s players. Barnes and Jackson, who have played alongside two generations of All-Stars, will dish on the latest news and drama from on and off the court without boundaries.