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December 3, 2024 52 mins

🚨 Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) — this episode of The Snarketing Podcast is for YOU! In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters. Ashley shares: 👖 Why jeans are the secret to brand loyalty. 🌍 Lessons learned from opening 16 global markets at Coach. 😬 Her biggest career blunder (hint: pallets + oceans = chaos). 🎯 How to balance fast fashion trends and Gen Z’s fickle loyalty. Plus, we tackled the evolution of TikTok, AI’s impact on marketing, and how retail is changing forever. 🎧 Don’t miss it! Listen now to all episodes. A huge thanks to our sponsor Leadfeeder for helping us spot opportunities before they leave the site!

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