What do you get when a data-driven futurist, a frustrated former pre-med student, and a zero-BS strategist walk into a podcast? You get George Musi, Chief Business Officer at Night Market—and one of the sharpest minds in media, marketing, and advanced analytics.
In this episode, George joins co-hosts Matt Wurst and Valerie Vespa for a fast-paced, no-fluff conversation that hits everything from the fallacy of ROAS to the rise of independent agencies, the myth of attention, and why the so-called “consumer journey” is now a VR-powered fever dream. Oh, and he has thoughts on holding companies. Spoiler: they’re not moving fast enough.
Topics include:
Why media creativity is about context, culture & commerce—not just clicks
The rise of the “pervasive store” and what it means for marketers
The strategic trifecta: Partner. Buy. Build.
Why ROAS is killing your brand (and George has receipts)
The truth about incrementality, influenceability, and those mythical “aperture moments”
Why independent agencies are thriving while legacy giants get stuck in complexity
If you're a brand marketer, strategist, media lead, or just someone who still thinks funnels are a thing—this episode is your wake-up call.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.