Live from the sweltering sands of Stagwell’s Sport Beach at Cannes Lions 2025, Matt Wurst sits down with Jody Hallman, the VP of Integrated Marketing at Perdue Farms — and yes, the woman behind your favorite dino nuggets.
(While Valerie Vespa works the Croisette for future guests.)In this cluck-worthy conversation, Jody shares how Perdue is evolving its iconic brand legacy — from Frank Perdue’s trust-me-I’m-on-TV era to today’s demand for transparency, traceability, and TikTok-ready storytelling. We cover:
Why audio marketing and sonic branding are now essential
What Perdue’s farmers really think of social media (spoiler: ChikTok is coming)
How to win loyalty in a commodity category
And yes… the definitive answer to the chicken vs. egg debate
This episode slaps harder than a crispy tender.
#SnarketingPodcast #PerdueFarms #CannesLions2025 #JodyHallman #MattWurst #ValerieVespa #FoodMarketing #BrandStorytelling #SonicBranding #ChickenOrEgg
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.