What’s the true value of attention in advertising — and how can brands finally measure it in ways that drive real business outcomes?
In this episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with Neala Brown, SVP of Strategy & Operations at Teads, to unpack how marketers can connect attention, creative quality, and outcomes across CTV, video, and omnichannel media.
From defining the elusive “attention threshold” and understanding KPI correlations, to exploring new research on CTV home screen performance and the rise of shoppable, interactive video formats — Neala shares a practical, no-jargon playbook for turning data into decisions.
Plus:
- Why 95% of marketers are increasing video investment
- How AI is accelerating insights without replacing human strategy
- The future of brand vs. performance measurement
- And a fun detour through Neala’s Boston-meets-Dublin accent origin story 🍀
🎧 Tune in for a smart, funny, and refreshingly human conversation about attention, innovation, and what really earns it.
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