From Meta to MoonPay to Acorns... It's The Modern Creator Playbook Episode with JJ:
In this episode, Matt Wurst and Valerie Vespa sit down with Justin Johnson, former Head of Market Development at Acorns and a leading voice at the intersection of creators, culture, and commerce.
Justin shares his journey from Meta to MoonPay to Acorns, unpacking what each chapter taught him about building authentic creator partnerships, driving brand relevance, and turning culture into conversion.
You’ll hear stories from working with MrBeast, Michelle Obama, Theo Von, and more, plus insights on:
• The rise of the creator economy and where it’s heading
• How authenticity beats algorithms every time
• Why AI and community are reshaping brand discovery
Whether you’re a marketer, creator, or just curious how influence becomes impact, this episode is your courtside seat to the next playbook in modern marketing.
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