Talking all things media and innovation with Cherian Thomas, Senior Director - Retail Media Network & DOOH at T-Mobile and Co-Founder of Octopus Interactive. 🚀 Cherian shares his fascinating journey, touching on: * Unlocking marketing strategies for Uber and Lyft riders through innovative in-ride entertainment. * Navigating cultural challenges from startup to T-Mobile acquisition. * Engaging riders and drivers with interactive, branded content. * Leveraging Digital Out-of-Home (DOOH) advertising for brand success. * Revolutionizing marketing with T Advertising Solutions amidst rising CAC. Don't miss this episode packed with insights and engaging conversations! 🎧
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