Transforming Customer Relationships through the Art of Gifting w/ Kris Rudeegraap [PLAYBOOK]

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This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how gifting and direct mail can significantly impact B2B sales outcomes. Kris explains that Sendoso’s platform helps revenue teams achieve impressive results, such as increasing second-call rates sixfold and accelerating deal closures by 29%. He emphasizes that gifting goes beyond transactional gestures, fostering meaningful connections that enhance customer experiences and create lasting impressions. Kris highlights that by carefully integrating gifting into the sales process, companies can cultivate deeper relationships with customers, ultimately influencing their loyalty and decision-making.

Kris and Todd discuss the often-overlooked post-sales phase, where many salespeople disengage after a deal closes. Kris underscores the importance of maintaining relationships even after the initial sale, suggesting that consistent engagement can pay dividends if a customer changes companies or revisits a decision later. By nurturing these relationships, salespeople can ensure smooth handoffs, reinforcing trust and making customers feel valued. This long-term approach aligns with Sendoso’s mission to make customer retention and repeat business a natural extension of the buyer's journey.

The conversation also touches on the entrepreneurial journey, with Kris reflecting on the humble beginnings of Sendoso, which he co-founded at a shared desk. He and Todd share anecdotes of their early career days, noting how these experiences built resilience and adaptability. They agree that starting small, whether it’s a workspace or marketing approach, can teach foundational skills critical for scaling a business. Kris’s insights offer a clear message: focusing on personal connections through strategic touchpoints can lead to significant returns and build a brand customers trust over the long term.

Get in touch with Kris:
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