065: Shirley Goodwin of JR Flowers

In this episode, host Lisa Adams interviews Shirley Goodwin, the owner of JR Flowers. Shirley shares her journey of discovering her passion for flowers and how she started her business. She discusses her design style and the types of events she specializes in, including corporate events and weddings. Shirley also talks about the changes in the event market and the challenges she faced in the early stages of her business. She offers tips for flower arranging and shares her favorite flowers and greenery. The episode concludes with Shirley's contact information for those interested in her services.

Takeaways

Discovering and pursuing your passion can lead to a fulfilling career.

Building relationships and collaborating with others in your industry can help grow your business.

Knowing when to delegate and seek help is crucial for avoiding burnout and maintaining the joy in your work.

Investing in education and continuously improving your skills can elevate your business and attract more clients.

Chapters

00:00 Introduction and Background

01:54 Discovering a Passion for Flowers

04:08 Inspiration from a Flower Market

05:01 Design Style and Corporate Events

06:47 Changes in the Event Market

08:38 Balancing a Medical Practice and a Flower Business

09:05 Expanding Business Reach

10:02 The Impact of Flowers on Events

11:27 Tips for Flower Arranging

12:44 Struggles and Growth in the Business

24:00 Favorite Flowers and Greenery

25:25 Closing Remarks and Contact Information