Ilona Kirzhner of Hammer and Nails discusses her journey as a business owner in the men's grooming industry, highlighting the challenges, unique experiences, and membership-based concept of the brand. She also shares insights into the future expansion of the business and the special events hosted at the grooming shop.
Takeaways
The challenges of resourcing, retail, permitting, and taxes associated with being a business owner in the men's grooming industry.
The unique and luxurious experiences offered at Hammer and Nails, including the membership-based concept and the variety of services available.
The future expansion plans of Hammer and Nails, including the opening of new locations and the potential for partnerships with local businesses for special events.
The hosting of groomsmen events and the opportunity for buy one, get one offers for podcast listeners.
The significance of membership-based concepts in the modern economy and the impact of such concepts on self-care and grooming routines.
Sound Bites
"I have two hats I wear for Hammer and Nails. One is the franchisee of three open shops in Northern Virginia. And I'm also a, what we call an area developer for a five state region within the brand."
"100%. It's one of the biggest growth markets is men's grooming, whether product, tools, equipment, you know, taking care of yourself."
Chapters
00:00 The Journey of a Men's Grooming Business Owner
06:40 Luxurious Experiences and Membership-Based Concept
13:27 Future Expansion and Special Events
26:08 The Impact of Membership-Based Concepts on Self-Care
https://hammerandnailsgrooming.com/
https://thesocialcollectives.com/
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